I have been trying out Backpage.com ads to test if some affiliate links convert to sales, and I have noticed that a lot of the hits shown by Pretty Link Lite seem to be comming from i.p. addresses with multiple hits to my links but don't show any referral back to my ads. However, I also see i.p. addresses that have single hits and have a referral back to one of my ads. I know I am new to this type of advertising, but I am not sure if I am interpreting the hits correctly.
Can anyone explain this to me?