I'm a computer security professional (my full-time job) and I have a lot of experience with computer viruses, malware etc. I also have a technology blog where I have several articles about protection from viruses etc (among other things).
My niche is computer security and virus protection and I'm planning to promote antivirus/antimalware software products as an affiliate.
I have started creating my "lead magnet" which is going to be a free e-course (4-5 days course) about protecting your computer from 99% of viruses and malware. I will include great tips and content that you don't find easily on the internet. The "lead magnet" will be used for email opt-in purposes.
My marketing and monetization plans are the following:
I will create several landing pages which will be instructions and tutorials about removing specific viruses. For example, Landing Page 1 will be about "how to remove virus X", Landing Page 2 will be about "how to remove virus Y" etc.
On each landing page, I will have affiliate links for antivirus programs and also I will have an email opt-in for my e-course "lead magnet". So, I will have the opportunity to either make affiliate sales or get an email opt-in.
I will be driving traffic to my landing pages using paid traffic (Bing PPC, banners etc).
Now, I'm not sure if it's a good idea to have the above combination on the same landing page (i.e affiliate links and opt-in on the same page).
My questions are the following:
• Do you believe it's a good idea to have landing pages with both affiliate links and email opt-in or it will be better to just drive traffic to a squeeze page for the email opt-in.
• Do you have any experience or do you believe that my niche (computer virus protection etc) will respond well to email marketing?
I will appreciate any help on the above questions. Also any other feedback about my niche, marketing plan etc is welcome.