Monetize site with young male demographic

10 replies
Hi,

I run Adsense on one of my most popular sites - 50k+ uniques pcm and growing. However, you'd find it hard to imagine how little it earns. I have sites that earn 100x what this one does!

Anyway, the site is kind of science/nature/dark (hence young male demographic) but clearly Adsense isn't working for me.

Any suggestions how I can monetize this niche more effectively.

Thanks,
Chris
#adsense #demographic #male #monetize #site #young #young male
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by surfgatinho View Post

    Anyway, the site is kind of science/nature/dark (hence young male demographic)
    How young? (Old enough to have credit-cards and/or PayPal accounts?).

    Science/nature and "dark" sound like fairly radically "conflicting" niches, to me, but I may have totally misunderstood what you mean by "dark". Can you describe the content-matter a little more?

    What are the main traffic sources, Chris?


    .
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    • Profile picture of the author surfgatinho
      Originally Posted by Alexa Smith View Post

      How young? (Old enough to have credit-cards and/or PayPal accounts?).

      Science/nature and "dark" sound like fairly radically "conflicting" niches, to me, but I may have totally misunderstood what you mean by "dark". Can you describe the content-matter a little more?

      What are the main traffic sources, Chris?

      .
      Hi Alexa,

      Traffic is all organic, although I do have 10k FB fans with zero engagement?!

      The age group according to Google Analytics is 65%/35% M/F with the most in the 18-24 group closely followed by 25-34 yo group.
      I guess they don't give stats for minors, but I'd guess these would be quite a big proportion.

      Content is basically about stuff that will kill you, e.g. sharks, poisons, diseases, nuclear weapons etc.
      Which kind of explains the demographic I suppose!
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  • Profile picture of the author surfgatinho
    For the record, yesterday I had 1,700 uniques and earned ~50c...
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    • Profile picture of the author WSS
      You could try putting some CPA links/banners up.

      Gamefly, and other video game CPA (World of Tanks etc) offers. I know Peerfly has both of these and it's pretty easy to get accepted.

      I took a quick look and found a Disney Club Penguin and National Geographic 'Animal Jam' offers on cj.com for kids 6-12. They also have Gamefly. You may want to check it out.
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      • Profile picture of the author surfgatinho
        Originally Posted by WSS View Post

        You could try putting some CPA links/banners up.

        Gamefly, and other video game CPA (World of Tanks etc) offers. I know Peerfly has both of these and it's pretty easy to get accepted.

        I took a quick look and found a Disney Club Penguin and National Geographic 'Animal Jam' offers on cj.com for kids 6-12. They also have Gamefly. You may want to check it out.
        Thanks. I'll take a look at Peerfly and building up some relevant, targeted ads.
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  • Chris,

    Aside from promoting relevant CPA offers -- Have you tried monetizing with video embeds for ad revenues? Sounds like many of your viewers are avid video watchers; and

    If you don't want to create your own videos (though Youtube Partner ad revenues pay better than what I'd be recommending here), then:

    You can sign up as a Dailymotion Publisher -- This'd allow you to search for relevant videos in their database (currently 2.5 million videos according to their website), embed these videos in your site (code will have your unique syndication key), and earn from ad revenues generated when viewers watch those videos (if those videos have ads, but their API documentation says you can filter the videos to only those with ads)...

    Here's the ...
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    • Profile picture of the author Michael Shook
      PUA affiliate program.
      Game cheats
      Sports betting (depending on your country)
      Dating
      CPM banner program for general market items like auto insurance
      Absinthe fountains
      Mortgages
      Kaplan or ITT
      Spotify affiliate

      One of the big deal in this demographic segment is science-based. Almost any affiliate program that has that as a lead in should get you some clicks.
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  • Profile picture of the author MoneyDan
    Banned
    Originally Posted by surfgatinho View Post

    Hi,

    I run Adsense on one of my most popular sites - 50k+ uniques pcm and growing. However, you'd find it hard to imagine how little it earns. I have sites that earn 100x what this one does!

    Anyway, the site is kind of science/nature/dark (hence young male demographic) but clearly Adsense isn't working for me.

    Any suggestions how I can monetize this niche more effectively.

    Thanks,
    Chris
    Adsense doesn't work for a lot of people, so don't feel bad lol.
    I think you've already answered the question yourself. You know the target market, so offer them what they want: girls!!

    Put up banner ads for dating/pick-up eBooks. Guys love that stuff
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  • Profile picture of the author n3o
    gaming , dating & anything geeky would be your best bet
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  • Profile picture of the author newideamarketing
    Banned
    i would agree a gamefly cpa offer could pull in a lot of money if you do it right
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