In the next few months I'm finally going to release my first e-course in the IM niche. I've been doing a lot of research on the way people launch and sell larger e-courses and it's been eye opening to say the least. This will be a big course, with videos, worksheets, cheat sheets, and support. Not something skimpy. Price range will be around $400-$700. Haven't nailed that down quite yet.
What I've discovered is that some of the bigger e-courses online...
1. Only launch their courses a few times per year.
2. Use an evergreen or perpetual product launch method only.
And lastly, I find that some of them offer ALL the material within the members area while others spread it out over the course of 6-8 weeks for example.
To be honest, I can see advantages and disadvantages of BOTH ways they launch and sell their courses, as well as how they give out the information. But no need to get into all of that here.
Now I'm just trying to figure out what is best as far as HOW to launch (few times a year vs. perpetual formula) as well as if I should give away all the info in one shot vs. spreading it out.
Can anyone offer some tips or advice to help put me on the right track?
Thanks in advance!