Why do WSOs admit that WSOs don't work?

21 replies
Hi,

Because I'm a buyer and buyers buy I'm on a lot of lists. And almost every email I get has three things:

1) A weirdly worded headline, like "why you don't have a prayer of making it online?" Firstly, take the time to capitalize the first word. Starting with lowercase makes it look like you're rushing to finish all 50 emails you have to write. Secondly, ending with a question mark is like the time Ron Burgundy had a question mark added to his signoff and he was trying to read Keep it classy, San Diego? off the teleprompter.

2) An admission that WSOs don't work. Almost every email I get states that every shiny object out there except for the one being pitched in the current email doesn't work, and that gurus lie to you, and that it's not my fault for being suckered by the other shiny objects but luckily all I have to do it Click Here for my salvation.

3) A reluctance to disclose the identity of the sender. I get very few emails where the sender trusts me to know their full name and not just their first name or a code name. If you don't trust me to know your name, why should I trust you with my money?

Just wondering.
#admit #work #wsos
  • Simple. IM is all about the percentages. The sellers are looking for anyone to buy from them. In most cases I have run into, the programs are not new, they aren't shiny and are re-runs of old programs.

    Like I said, they look for percentages. If they can get 30% of the people to buy, they are thrilled, no matter what claim they make.

    -CG
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  • Profile picture of the author Jeff Lenney
    Thats IM for ya... lol

    They have to tell you that nothing else works EXCEPT this newly discovered underground method they're selling to you right now.

    Sad thing is, people will buy that one...the next one...the next one...
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    • Profile picture of the author boydstone
      Originally Posted by Jeff Lenney View Post

      That's just sales

      They have to tell you that nothing else works EXCEPT this newly discovered underground method they're selling to you right now.

      Sad thing is, people will buy that one...the next one...the next one...
      You're right, I've been buying the next one and the next one. And to be honest I don't mind because there's almost always good to learn, and anyway what I'm really buying is. . .

      ...get ready for this...

      I'm really buying HOPE. Talk about the number one hottest niche to sell to, it's the people who are willing to buy HOPE. It's evergreen, religion has been crushing it with this market for thousands of years, etc.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by boydstone View Post

    almost every email I get has three things
    Are they really almost all as unoriginal as that?

    Personally, I would unsubscribe from all of those, very quickly indeed. It's extremely unlikely that any of them has any value at all for you, and I wouldn't want to encourage them, even indirectly, by letting them find out that I'm opening their emails.


    .
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  • Profile picture of the author MikeMarin
    Originally Posted by boydstone View Post

    2) An admission that WSOs don't work. Almost every email I get states that every shiny object out there except for the one being pitched in the current email doesn't work, and that gurus lie to you, and that it's not my fault for being suckered by the other shiny objects but luckily all I have to do it Click Here for my salvation.
    LOL. The oldest guru trick in book.

    It's not your fault, you've bought shiny objects, but luckily I have this NEW SHINY OBJECT.

    And this shiny object will make you rich, and you'll do no work.

    Does this strategy actually provide real value in the world? NO

    Reminds me of a MLM pitch meeting I went too back in the day, when the guy running it said "This is not a pyramid scheme", while pointing to a diagram of a pyramid."
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    • Profile picture of the author boydstone
      And about the trust thing, I'm not trying to poke Mr. Munch about this, but he apparently doesn't want me to know what he looks like, so he uses a drawing of his face instead of a photo. And then he seemingly doesn't want me to even know what the drawing of his face looks like, so he draws sunglasses on the drawing.

      I hate to say this, but that kind of appearance of secretiveness is now old school. Pat Flynn's methods of slow, longterm selling with transparency and trust is the new paradigm.

      Anyway, I'm going to unsubscribe from sellers who run down other shiny objects and who obviously don't trust me to do anything but click the PayPal button.

      Think, sellers, think!!!! Just because you feel entitled to my money doesn't mean you are. So there!
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  • Profile picture of the author Tom Addams
    On the whole: idiocy.

    You have to remember that the barrier to entry in this industry is low. Grab yourself a laptop, internet connection, and wah-hey, you're an internet marketer. The average marketer uses average tactics for getting desirable actions. A lot of the items on your list are used for that purpose: to motivate you into taking some form of desirable action. Example: You're an Idiot! But, hey, my system is so easy, even a poor, hapless moron like you can do it. Woo! Terrible, right? The proliferation of it's usage, though, suggests that it works. Me, I don't like it. Would never use it. I work with a great many "newbies" and they cover the spectrum of humanity. But, regardless of all that, people respond more to honesty; which is good, because it's the only way I'd ever choose to operate. Which sounds better?

    - You're an idiot, but even an idiot can do this.
    - This works for me. I'm not saying you won't have to work hard, but follow the instructions and it should work for you, too.

    I know which one I'd take action on.

    Tom
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    • Profile picture of the author Michael Shook
      Rich Jerk, down home boy done good, the phoenix.

      These are all personas that were popular a few years ago. I find it interesting that many of these tactics have run out of steam in IM and are making their way more and more each day into Self Improvement.

      They were always there, just not so upfront and in your face.

      The unsubscribe link is your friend.
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    • Profile picture of the author boydstone
      I agree with everybody who poasted.

      And because some sellers are sociopaths, they really do think I'm an idiot because I'm on the receiving end of their emails and to them I'm just an ATM machine.

      I think some of them say at some point, "How can I make some easy money? Oh I know, I'll become a televangelist!" Then later they realize, "Oh no, to do that I'd have to get ordained, and that might take time and work. What do I do, oh, what do I do, poor me!" Then later they say, "I know, I'll become an IM Guru! That way I can still get the worshipful groupies and I'll make even more money with a lot less work!!!! Hooray, and thank Satan for the internet!"

      Blechhhh!


      Originally Posted by Get Rich Methods View Post

      On the whole: idiocy.

      You have to remember that the barrier to entry in this industry is low. Grab yourself a laptop, internet connection, and wah-hey, you're an internet marketer. The average marketer uses average tactics for getting desirable actions. A lot of the items on your list are used for that purpose: to motivate you into taking some form of desirable action. Example: You're an Idiot! But, hey, my system is so easy, even a poor, hapless moron like you can do it. Woo! Terrible, right? The proliferation of it's usage, though, suggests that it works. Me, I don't like it. Would never use it. I work with a great many "newbies" and they cover the spectrum of humanity. But, regardless of all that, people respond more to honesty; which is good, because it's the only way I'd ever choose to operate. Which sounds better?

      - You're an idiot, but even an idiot can do this.
      - This works for me. I'm not saying you won't have to work hard, but follow the instructions and it should work for you, too.

      I know which one I'd take action on.

      Tom
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  • Profile picture of the author David Keith
    The good news is that you are progressing in your thinking and understanding of things.

    You have become self aware enough to realize what is going on and that is probably more than half the battle.

    You have started to watch what they are doing and not just buy the manure they are selling. You are on the right track now.

    And btw, I capitalized the first letter of the sentences just for you. I normally don't bother with that stuff on forum posts since I usually type from a mobile device.
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    • Profile picture of the author boydstone
      I agree, and I think it's possible the buyers are also progressing in their understanding and that some of the Gurus don't realize that yet.


      Originally Posted by David Keith View Post

      The good news is that you are progressing in your thinking and understanding of things.

      You have become self aware enough to realize what is going on and that is probably more than half the battle.

      You have started to watch what they are doing and not just buy the manure they are selling. You are on the right track now.

      And btw, I capitalized the first letter of the sentences just for you. I normally don't bother with that stuff on forum posts since I usually type from a mobile device.
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  • Profile picture of the author Brent Stangel
    I'm a buyer
    Perfectly obvious.

    You're right, I've been buying the next one and the next one.
    So who's really to blame?

    "I know, I'll become an IM Guru! That way I can still get the worshipful groupies and I'll make even more money with a lot less work!!!! Hooray, and thank Satan for the internet!"
    You really are delusional.

    I'm really buying HOPE.
    No, you're buying a fantasy. After the glow from the current one fades you go looking for another "fix."

    I suggest you pick up your marbles and go home now. This is no country for whiners.
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    • Profile picture of the author boydstone
      Where were you before 2012, son? And which part of what I said struck a nerve with you? I hope your message doesn't get deleted, it's quite revealing. This isn't a blackhat forum, you know. Don't worry, I won't report you for the name calling, and I hope no one else will, either.



      Originally Posted by Brent Stangel View Post

      Perfectly obvious.



      So who's really to blame?



      You really are delusional.



      No, you're buying a fantasy. After the glow from the current one fades you go looking for another "fix."

      I suggest you pick up your marbles and go home now. This is no country for whiners.
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  • Profile picture of the author Winning34
    Do the emails also contain sentences like :

    "If only there was another way!"
    and
    "Internet marketing gurus hate me! In this guide you will learn all the secrets they don't want you to know !1!"

    SMH

    I don't go into the WSO area at all because I know it'll be bad for my blood pressure.
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    • Profile picture of the author boydstone
      You're right, those phrases do appear often.

      And something else that grates on me is how they usually say they're going to "reveal" some magic to me from their high Guru mountain, for only $7.03 with 5 upsells, downsells, leftsells, rightsells, and if I don't cough up the money they want I'm a whiner.

      Also, I'm with you on the blood pressure thing, mine is sky-high right now. I'm 61 and I remember a time when people knew what honest work was.

      Originally Posted by Winning34 View Post

      Do the emails also contain sentences like :

      "If only there was another way!"
      and
      "Internet marketing gurus hate me! In this guide you will learn all the secrets they don't want you to know !1!"

      SMH

      I don't go into the WSO area at all because I know it'll be bad for my blood pressure.
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      • Profile picture of the author Winning34
        Originally Posted by boydstone View Post

        You're right, those phrases do appear often.

        And something else that grates on me is how they usually say they're going to "reveal" some magic to me from their high Guru mountain, for only $7.03 with 5 upsells, downsells, leftsells, rightsells, and if I don't cough up the money they want I'm a whiner.

        Also, I'm with you on the blood pressure thing, mine is sky-high right now. I'm 61 and I remember a time when people knew what honest work was.

        That's right, if you call them out on their bs, then the only possible explanation is that you have a mindset problem.

        Cue the upsell for a positive thinking webinar lol.
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        • Profile picture of the author boydstone
          Thank you for the excellent belly laugh, I needed one after reading my latest crop of life-saving IM offers.

          Originally Posted by Winning34 View Post

          That's right, if you call them out on their bs, then the only possible explanation is that you have a mindset problem.

          Cue the upsell for a positive thinking webinar lol.
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          • Profile picture of the author WD Mino
            Hi ,

            The thing is, it works,. That is why it is done. People who are on a list for one product end up getting emails for all the new ones, Sometimes it even devalues their own product because they say everything else sucks. LOL

            Marketer's use what is called a customer avatar. Which simply means, this.
            You are between 40 and 65 yrs old.
            you are trying to make ends meet, tired of commuting and overall bummed out.
            Because this is who you are I can target you with a product based on that information.
            It is used in copywriting too. To get "inside the mind of the prospect"

            So what you are experiencing is the avatar syndrome.
            You fit the demographic they are targeting, not you personally although I know some who specifically laser things down in that avatar. Always geared to get you to spend more money at a higher price so you can be moved up the ladder and segregated on a list.

            That is it in a nutshell.
            You get emails from people because there is cross promotion. You promote me and I will promote you, only if it fits the list of course

            So while some may not like it there is an entire process and "science' if you will concerning buyers and their behavior and targeting them, no different than the real world stores who offer coupons and discounts etc except they may not be cross promoting other stores who are directly competing with them.:All of them target a customer avatar.

            Best,
            -WD
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            • Profile picture of the author boydstone
              I'd be better at sales if only it was about helping other people, like Jesus said we should do, rather than just selfishly helping myself. Yes, I'm a loser, I know it. (sigh)


              Originally Posted by WD Mino View Post

              Hi ,

              The thing is, it works,. That is why it is done. People who are on a list for one product end up getting emails for all the new ones, Sometimes it even devalues their own product because they say everything else sucks. LOL

              Marketer's use what is called a customer avatar. Which simply means, this.
              You are between 40 and 65 yrs old.
              you are trying to make ends meet, tired of commuting and overall bummed out.
              Because this is who you are I can target you with a product based on that information.
              It is used in copywriting too. To get "inside the mind of the prospect"

              So what you are experiencing is the avatar syndrome.
              You fit the demographic they are targeting, not you personally although I know some who specifically laser things down in that avatar. Always geared to get you to spend more money at a higher price so you can be moved up the ladder and segregated on a list.

              That is it in a nutshell.
              You get emails from people because there is cross promotion. You promote me and I will promote you, only if it fits the list of course

              So while some may not like it there is an entire process and "science' if you will concerning buyers and their behavior and targeting them, no different than the real world stores who offer coupons and discounts etc except they may not be cross promoting other stores who are directly competing with them.:All of them target a customer avatar.

              Best,
              -WD
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              • Profile picture of the author WD Mino
                FWIW I agree with you. I was just relating how it works.

                -WD
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                • Profile picture of the author boydstone
                  No, I know you do. I mispoke to make it sound like I was disagreeing with you. My fault for not communicating clearly.


                  Originally Posted by WD Mino View Post

                  FWIW I agree with you. I was just relating how it works.

                  -WD
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