Advertising an afterparty of a popular event - how to value the ads?

by fin111
1 replies
Hi guys,

I'm very new to all this digital marketing stuff and looking for some advice.

I own a website, facebook page and facebook event for a Finnish beer floating summer festival. It's basically an informational website about this event in Finland, where thousands of people flow down a river in inflatable dinghies whilst drinking beer.

There will be over 5000 people participating in the festival and all the information regarding this event is distributed via the 3 channels that I own (website, fb page, fb event). I am estimating that my website will get around 10,000 visitors per month on the months preceeding the event and a total number of participants close to 10,000 for my facebook event as well.

Every year, various night clubs in Helsinki claim to have "the official" after party for the Kaljakellunta event. Although I'm not an organiser, I am pretty much in the position to decide where the "official" after party will be, as I own all the marketing channels.

So I'm thinking I could sell a nightclub the following package:
-Announcing that their night club will be the venue for the official after party of the event
-Placing a large ad on my website to promote the night club and after party
-Promote the after party via the facebook event and page.

Now I have absolutely no idea that how much value this package would create for a nightclub. Thousands of people must mean a lot of revenue for them, especially considering the prices of basic drinks in Finland (5-10€ each) and similar prices for entry. I would be pretty much able to direct all participants into one night club so it must be worth quite a lot I think?

I don't know at all how I could value this "package" and sell to them, so I'm looking for some advice from you pro's

Thanks in advance.
#ads #advertising #afterparty #event #popular
  • Profile picture of the author arindamroy
    Inflatable modes of outdoor advertising techniques always carry a brand image into the consumer;s mind, whether it would be after party or during a party. The messages what the company want to spread to the world it always would be an ideal means of visual remembrance of advertising.

    There are varieties of advertising agencies available in the market who can provide the best-designed banners or inflatables in a cost-effective way, which is always encouraging for setting up a marketing campaign for the company.

    Above All Advertising,Inc. - custom inflatable advertising and signage provider

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