Graphics can boost your conversion!

Was just looking at giving my wso thread a facelift with some nice graphics and its good to know that they will actually help with my sales (or so i hope).

I know personally when i see good graphics on a sales page (especially an IM related one) i think yeah this person can afford to get nice graphics and a good sales page done so maybe their talk about making $100 a day without doing anything could be true! (well not that far but you get the picture).

Tom Brite

I don't know what effect graphics will have on a WSO (unless you're selling design, of course!)

But it surely can't hurt. I think good graphics can help any product or service but it's especially important when selling physical products, as I do. In this case, physical attraction and pride of ownership comes into it.

I agree lets face it, people love looking at shiny things! Hence the reason text advertisements are immensely cheaper in print publications

Hey David,

That's great to hear!

Graphics definetely contribute to a higher converting salesletter, however it's a tricky thing - bad design will decrease response. It's better to spend that little bit extra on a good designer rather than hiring an amatuer - it'll pay off for the age of your salesletter.

Brent

Graphics can boost conversions... and Graphics can harm conversions.

I have test results which show both. It depends... upon the niche, content, visitor type and the graphics.

Bottom line - test and test... and always include the no graphics option as a baseline.

I tend to agree with ppc4profits.
Graphics CAN boost conversions, but they have to suit the site.
Sometimes graphics can actually corrupt the information presented.
There should be harmony between the graphics and the information they support.
Simply making the site more attractive is a positive approach, but care should be taken.
All the best!

Packaging does matter, no doubt.

Igor

I also think that graphics and design can be key in making good copy reach its fullest potential.

For example, on one end of the spectrum if you took the world's greatest sales copy and put it in a design full of primary colors and garish images, people would find it so hard to see past the graphics that they'd probably never finish reading the copy.

On the other end of the spectrum, if a site's graphics and colors are too subtle, and there may be no variation to guide the eye to where you want it to be. When everything looks the same, and there is no obvious place to look first, often visitors will look nowhere at all and just move on.

Good graphics such as backgrounds on highlighted areas, effectively used arrows, nice bullet points, checks, numbers and so on can be like a guide that takes the hand of the visitor and walks them down a predefined path through your content.

I like to think that the graphics and layout of a well designed website do two things:

1. Provides the optimum "canvas" to your content. A good design should be the perfect backdrop, allowing your content to come into the foreground.
2. Guides the eye of the user along a consciously plotted out course. The foreground graphics of a site should be optimized to pull the eye of the visitor to the key areas of the content.

If graphics were unimportant, we'd all just put our Word documents as is, directly online.

Bad graphics can kill the value of good content, but good layout and design can bring it to its fullest potential.

Spot on Kezz!
Very well said.
Though the graphics can be a 'canvas' for the content, as you say, you can make graphics reach their full potential by actually assisting in getting the message across.