Learning about a niche

25 replies
I always hear people say, offer a free ebook to get people on a list.

That's great, but I never hear anyone talking about how to make a useful content filled ebook to give away that will gain peoples trust and build your credibility in that niche.

So I am wondering, how to become knowledgeable in a new niche you're entering so you can create useful free content to build your list?

PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything, and most of the stuff I do is highly competitive and would be hard for a guy like me to get into.
#learning #niche
  • Profile picture of the author QueenMelanie
    before you can offer masterly advice you need to become a master of that niche, well on paper..

    It doesn't matter if you can't actually do the thing you are describing, but if you can understand it and explain it clearly to others then it will work..

    Spend time becoming as knowledgeable as possible on your niche, reading other blogs and sites, reading wikipedia entries or research papers, what ever there is to read about your niche you must read it! Then you will be a real guru and give people the advice they need
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  • Profile picture of the author agmccall
    Originally Posted by Markets View Post


    PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything, and most of the stuff I do is highly competitive and would be hard for a guy like me to get into.
    Then pick something you are not interested in but is profitable. as far as learning and researching, try google and youtube.

    al
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  • Profile picture of the author TheWriteOne
    Start with having the attitude that you can, that you have something to offer that others don't have. All of us are bound to start at something.

    If you really are no good at something then yes, start with something that you are interested in. If you are interested on the niche then the next step would be easier. Research on the niche, there really is no other way to it than to get yourself involved on that niche.
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  • Profile picture of the author Victor Donea
    What I do is just look for niche related blogs, forums, maybe even read a professional book or two ( if it's the case ) and I try to find the main needs of the target audience. After I figure that out, I will think about what kind of content should be delivered.

    Just google the main problem you want to learn about and find 5-10 good sources and make a the best solution out of all.

    Take it step by step, and learn slowly but effectively. Hope I helped !
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  • Profile picture of the author VA2011
    Google it! It may seem like a lazy advice, but it's not.

    The catch of offering a free eBook to get people on your list is based on the premise that people don't have the time or the interest in researching about the niche themselves, so they prefer that someone do all the research for them and compile it in an easy-reading PDF.

    Google your niche, if there's a Wikipedia article, read it. People often say that Wikipedia is not a reliable source, and sometimes I agree, but it's a great choice to make your first contact with the subject and get the basic concept. You can also join forums and read the FAQS, maybe search for some subreddits on Reddit.com and read that too.

    And basically that's it. You're gonna have to do a lot of reading to create a short eBook, but isn't that the whole reason why people are subscribing in the first place? Because you're offering them a solution to something they don't want to do themselves.

    Hope it helps!
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  • Profile picture of the author discrat
    Originally Posted by Markets View Post

    I always hear people say, offer a free ebook to get people on a list.

    That's great, but I never hear anyone talking about how to make a useful content filled ebook to give away that will gain peoples trust and build your credibility in that niche.

    So I am wondering, how to become knowledgeable in a new niche you're entering so you can create useful free content to build your list?

    PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything, and most of the stuff I do is highly competitive and would be hard for a guy like me to get into.
    In the past, I know I have gone to places Like EZA and checked out some of the articles. Especially, if I know some renowned Authors who are credible.

    It can be be an excellent way to learn more about a Niche and potentially have enough fodder to produce an E - book.



    - Robert Andrew
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  • Profile picture of the author skyro
    A great way to master your niche is doing alot of research. I would start by going into different forums in your niche seeing what are the main concerns of the people and researching ways on how to fix these concerns. You can also learn alot from watching videos on what other in niche have to say on different subjects. Free webinars are also really good.
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    • Profile picture of the author Bubs84
      This 'niche' thing really worries people. It makes us think we're trying to find a secret, when in actual fact people are searching for everything everyday.

      A tip: Don't be consumed by your own world and environment. You're on the net -- it's worldwide. What may not be important to you may be important to somebody else, so let loose, be free.

      As far as an introduction ebook/video promo about your content...well it should be evident when you define your topic and dare to commit to it.

      --------------

      But I think your global question is: "What do people really want that would be a killer and sell like crazy?"

      It's a hard thing to accept that what we can provide is enough to reach at least 10% of the world, and they are actively searching for what info we have.

      Do the math and set a goal: 100,000 people searching for "enter your niche here". Even if only 3 billion use the net, it's 0.003%.
      Convert 20% of those into buyers?

      --------------------------------
      Get out of your head and commit to a topic you know about. Rather than racking your brain for a killer, just commit and decide.

      Me? I started with social anxiety. Does everybody have it? No. Is it in the public domain so much? No. But there are thousands of people out there with it and want advice for it.

      Even if you only get a few thousand people, it's enough to explore and add on to.

      G'luck!

      Brendan
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      • Profile picture of the author Niche Blogger
        • Read books
        • Read blogs
        • Read niche specific magazines
        • Find relevant forums & discussion boards to see what people are talking about in your niche, what problems they have etc.
        • Once you have some subscribers conduct a survey to see what they would most like to learn about
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  • Profile picture of the author The Niche Man
    Originally Posted by Markets View Post


    PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything.
    Psst! ... (Whispering) "You don't have to be a pro to write a free ebook. All you have to do is know how to research, type and package information".

    That's the easy part, if nothing else find a quality PLR ebook that's targeted to your market and offer it free. Or offer a free service. Don't make this part complicated because bigger challenges are ahead.
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    "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
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  • Profile picture of the author salondemaria
    Become good friends with Google. Research. Read. Repeat.

    That's how you can gain knowledge on any niche, but like someone else said, you could easily find a PLR ebook or hire someone else to write a report for you.
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  • Profile picture of the author Taniwha
    No love for Mrs Library. She never lets me down.
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  • Profile picture of the author ryanbiddulph
    Hi M,

    Hmmmm...methinks you can use some mindset training first

    All niches are hard and competitive, or easy, and non-competitive, based on your chosen thoughts and feelings about said niche.

    Pick a niche you love, and you'll learn about it, for pleasure, and then, you'll rock it out.

    Onward and upward

    Ryan
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  • Profile picture of the author peare7
    First pick a niche that is profitable and which you also have an interest in. Use Google's Keyword Planner for that. Then you can research the following:

    (1) Experts in that niche - Search Google with search terms like "expert in ...", "best in ...", "pioneer in". When you find the top names in your niche, get a list of the websites they own and learn from them.

    (2) Reference sites in your niche.

    (3) Public Domain books - See Gutenberg's "Bookshelf" section that has content by categories.

    (4) Forums specific to your niche.

    If the number of webpages you look at overwhelm you with information save the html webpages and use the free Concordance program TextStat to make a Concordance with the info. You can then type in a word or phrase in the program's search box and all occurrences of the word or phrase will appear.
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  • Profile picture of the author LimitlessTraffic
    We live in a world where information is everywhere!

    You don't have to be an expert in a field to be able to write an ebook to offer as a lead magnet. As long as you could do the research for them and compile it to a book, they will appreciate it.

    If information is everywhere, why don't they do their own research?

    People are lazy. Period.

    Go through a few websites, forums and the lot. Plenty of information there.
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  • Profile picture of the author ChrisBa
    Originally Posted by Markets View Post

    I always hear people say, offer a free ebook to get people on a list.

    That's great, but I never hear anyone talking about how to make a useful content filled ebook to give away that will gain peoples trust and build your credibility in that niche.

    So I am wondering, how to become knowledgeable in a new niche you're entering so you can create useful free content to build your list?

    PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything, and most of the stuff I do is highly competitive and would be hard for a guy like me to get into.
    How to become knowledgable in a new niche? Reading, research, etc. think of like back in school where you need to write an essay, lots and lots of reading and research.
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  • I have read posts from a few seemingly succesful people here saying that it not a must to offer a free ebook, just incentives to be on the lists, like discounts, little known info etc.
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  • Profile picture of the author grafx77
    A few points....

    1. I know you hear the phrase "start with something your truly passionate about" all the time, which is great advice, but if you really want to make money in an industry, you HAVE to go where the MONEY is. That will take you from making 5 figures to 6 figures......with the SAME amount of effort.

    2. When learning a new niche - make sure you focus on studying one particular element of that niche instead of aggressively trying to consume the whole thing in one sitting.
    Example: Facebook marketing is extremely broad. One can focus on FB ads, Facebook fan pages, Facebook retargeting, custom audiences, insights, etc, etc, etc. You get the point.

    You wont be as overwhelmed when tackling a new niche when you consume it in bite size increments.

    3. One you find a niche that makes you money - STICK TO IT. Don't go wandering off to another niche when all your clients and leads are based within that niche you worked so hard to build upon.

    If you can focus and put your time into doing these 3 things, you should have no problem tackling any niche your heart desires.
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  • Profile picture of the author jbsmith
    You don't need to be a master in a niche, but you DO need to become a master at figuring out what your niche wants.

    In other words, understanding their desires, frustrations, buying activity along with products that sell well and products that don't sell well into that space is all important for you to grasp.

    Once you identify top desires, you can outsource the creation of the product (I don't recommend an ebook as your front-end giveaway by the way - stick with pinpoint reports, videos, worksheets, etc...) that have more direct value, are laser-focused and that won't take you weeks to develop.

    You COULD also decide you want to master the niche and learn it along with your customer - but that is optional - what is NOT optional is getting to the bottom of what your customers wants and needs are.

    Jeff
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    • Profile picture of the author logostang
      As many have already mentioned, you simply must do some research. For example, a few years ago I decided to start a website on supplements and vitamins. I had zero interest in this subject, but happened to have the right domain name for it. I went to the library and checked out various introductory books on vitamins and nutrition. Imagine that you are writing a research assignment for school or university. Taking the time to research thoroughly and then writing quality work is not easy, but it has to be done. Once I had acquired a solid base, I then began searching for academic papers on more specific areas related to vitamins and nutrition. New studies on newly discovered effects of certain vitamins for example, where excellent sources of original and interesting content. I simply had to re word these pieces into more practical content with a focus on those wanting to buy a product. I hope this helps.
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  • Profile picture of the author Nicole Sakoman
    Originally Posted by Markets View Post

    I always hear people say, offer a free ebook to get people on a list.

    That's great, but I never hear anyone talking about how to make a useful content filled ebook to give away that will gain peoples trust and build your credibility in that niche.

    So I am wondering, how to become knowledgeable in a new niche you're entering so you can create useful free content to build your list?

    PS : Don't say to pick a niche I am interested in / already involved in, because I am no pro in really anything, and most of the stuff I do is highly competitive and would be hard for a guy like me to get into.
    Offer a free ebook or video or software... but don`t write it, get it from PLR membership sites... use that imagination to convert a subs into buyers by creating something that`s worth to buy.

    Nicole (:
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  • Profile picture of the author Jeff Gilbert
    Well, it helps if you start out in a niche that you like for which you have an affinity for. And that there are a lot of people out there that have a need for information products in that niche. You don't have to become the all knowing expert in that niche. You just have to become the expert in one aspect of the niche that people want to know about. And then just write your report in that one aspect.

    If it flies, then you can make more products which are more detailed. And in this day and age, you can get all your information from Google and the many resources that reside out there.
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  • Profile picture of the author Taniwha
    Go to a public library. They have these things called 'books' and also have comfortable seats to read said 'books'.
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  • Profile picture of the author Slade556
    I'd suggest you pick a niche, make sure it's profitable and start learning about it.
    Even if it's sarcastic, I do agree with the reply above Going to the library and reading actual books on the subject might help you a lot! Googleing for information is great, but there are so many more things that are probably not written online!
    And then, take your time to write your eBook. Once you know a lot of stuff about your niche it will be a piece of cake.
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  • Well, here are a few things..

    You don't need to be the first person to share some information..

    You just need to communicate the information in a better, clearer way so people get results.

    1) Research blogs and other ebooks
    2) Ask yourself powerful questions..

    What does someone need to know to setup a good optin page? What details do other ebooks miss?

    3) Syndicate the best information and start writing
    4) Write 100 pages, keep 50 (Write more, then edit)

    Great ebook, is the start of a great relationship with your audience.

    Happy to help
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