I have been at this ecommerce for several years now and have slowly and steadily improving, especially from some very tactical tips from guys on here.
My small business has hit another bump and I am here seeking help on a problem ive got.
After releasing a brand new Homepage for my product to really close up a lot of holes in the sales funnel I have launched a massive, yet expensive, online marketing campaign to drive the right kind of traffic to my site to convert users.
The traffic is ok yet the conversions are not amazing.
I am trying to target aging baby boomers an people that are interested in monitoring brain health over time. My goal has been to get my father memory test out to the world and to also create a sustainable business to help us grow.
Please provide solid information on what advertising strategies might be more effective. I am about to receive some financial boost from family and want to make sure I spend it right to make my business finally take off! I would be grateful for any links, tips, or ANYTHING you may recommend for getting the right users to MemTrax that are ready to signup and begin tracking their memory performance and reaction speed over time.
The site is : MemTrax - Online Memory Test
I have also been developing out the science wing of this project but to really show my value to my family and self I need to see this businss start earning some revenue instead of spending all my money on development and back into the really expensive CPC giants like Google, Facebook, Twitter, Stumbleupon, and what not.
Thanks again Warriors, I will keep beating this project over the head till I return Victorious!