I want to hear what your product or service will do for me. I want you to tell me how I'm going to look, or feel, or act, or become better at what I want to do.
Yes, you can explain the benefits your product offers . . . but do it quickly.
I could care less how your product works, or why it does what you say. I don't have time to listen to all the details about your struggles to come up with the best product compared to the competition.
All I want is results. I want you to sell me results. I know it's going to take some effort on my part, but I don't want to hear about that. I just want you to paint a picture of me after I've gotten results. I want to see myself richer, or thinner, or happier, or without all the pain.
Give me some inspiration, some hope, some proof that you've given other people just like me the same results that I want! Show me that your product has worked for others and that I can expect those same results too!
I don't care about your struggles or your product . . . just tell me the story once more about how happy I'll be when I buy your results.
Thanks for your thoughts and ideas,