I'm More Important Than Your Product

by Steve B 8 replies
I'm your prospect. I'm your customer. I'm your ticket to a profitable business. I'm the guy that opens his wallet and pays you from my limited funds. You'd better pay attention to me.

I want to hear what your product or service will do for me. I want you to tell me how I'm going to look, or feel, or act, or become better at what I want to do.

Yes, you can explain the benefits your product offers . . . but do it quickly.

I could care less how your product works, or why it does what you say. I don't have time to listen to all the details about your struggles to come up with the best product compared to the competition.

All I want is results. I want you to sell me results. I know it's going to take some effort on my part, but I don't want to hear about that. I just want you to paint a picture of me after I've gotten results. I want to see myself richer, or thinner, or happier, or without all the pain.

Give me some inspiration, some hope, some proof that you've given other people just like me the same results that I want! Show me that your product has worked for others and that I can expect those same results too!

I don't care about your struggles or your product . . . just tell me the story once more about how happy I'll be when I buy your results.

Thanks for your thoughts and ideas,

Steve
#main internet marketing discussion forum #important #product
Avatar of Unregistered
  • A good reminder for product sellers in any niche.

    On another note, has anybody noticed how strict they got with salescopy on the WSO forum?

    I submitted 3 new WSOs or so in the new rules, and they have been approved.y

    BUT.

    I just submitted two new salesletters and they have been rejected again, but the salesletters weren't so different than the 3 that were approved. Just a thought.
    {{ DiscussionBoard.errors[9870123].message }}
  • Profile picture of the author kursat
    That post should be used as a lesson on copy writing and product descriptions. Spot on and very valuable info. Thanks Steve.
    {{ DiscussionBoard.errors[9870156].message }}
  • Profile picture of the author dvduval
    I think this perspective assumes too much about customers and products.

    In my case, I sure you hope care how my product works since it is a CRM that is going to be running your business for a long time to come. If you don't have time to invest in learning and growing with us, our product may not be a good match for you right now

    Inspiration and proof and examples we definitely can provide. I wouldn't make a habit of telling you about "struggles". But if you want to know more about how we started, we are always please to talk about what we do and how we got here by phone or skype.
    Signature
    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
    {{ DiscussionBoard.errors[9870202].message }}
  • Profile picture of the author davidbowie
    Very thought provoking Steve B. Here is my take on inspiration. Tell the truth up front! Set the expectations on first contact. What I share with my clients in my experience not opinions. When a person states an opinion, there`s room for rebuttal. There is no rebuttal from experience.
    Signature
    I`m just here for the food!
    {{ DiscussionBoard.errors[9870306].message }}
  • Profile picture of the author travlinguy
    Originally Posted by Steve B View Post

    I'm your prospect. I'm your customer. I'm your ticket to a profitable business. I'm the guy that opens his wallet and pays you from my limited funds. You'd better pay attention to me.

    I want to hear what your product or service will do for me. I want you to tell me how I'm going to look, or feel, or act, or become better at what I want to do.

    Yes, you can explain the benefits your product offers . . . but do it quickly.

    I could care less how your product works, or why it does what you say. I don't have time to listen to all the details about your struggles to come up with the best product compared to the competition.

    All I want is results. I want you to sell me results. I know it's going to take some effort on my part, but I don't want to hear about that. I just want you to paint a picture of me after I've gotten results. I want to see myself richer, or thinner, or happier, or without all the pain.

    Give me some inspiration, some hope, some proof that you've given other people just like me the same results that I want! Show me that your product has worked for others and that I can expect those same results too!

    I don't care about your struggles or your product . . . just tell me the story once more about how happy I'll be when I buy your results.

    Thanks for your thoughts and ideas,

    Steve
    Next time someone wonders what "sell the benefits" means they need to read this post. Nice work.
    {{ DiscussionBoard.errors[9870317].message }}
  • Profile picture of the author Brent Stangel
    It totally depends on the product.

    Yes, you can explain the benefits your product offers . . . but do it quickly.
    "I'm interested in buying a $50,000 wind turbine. You have 30 seconds to WOW me...go!"

    Blanket statements and beliefs do not fit with an infinitely diverse concept like "marketing."
    {{ DiscussionBoard.errors[9870330].message }}
    • Profile picture of the author Steve B
      Originally Posted by Brent Stangel View Post

      It totally depends on the product. Blanket statements and beliefs do not fit with an infinitely diverse concept like "marketing."

      Brent,

      Agreed. Tell me, how many marketers here are selling $50,000 wind turbines?

      Your comment is correct, though . . . marketing is extremely diverse.

      However, in almost all cases, regardless of what product you sell and how expensive it is, I believe my advice stands on solid ground: the prospect and his wants or desires is where your marketing efforts should be centered - not on you and your product.

      Thanks for your input,

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[9870646].message }}
Avatar of Unregistered

Trending Topics