$7 for 1 lead???
I am very discouraged.
I tried to build my mailing list using solo ads, but the quality of the leads is very bad, it is reshuffled traffic, leads subscribes in dozens of different lists.
So I decided to try PPC.
I tried FB first, but it is very mechanical and non-targeted. You must first pay for the likes on your fan page, and then promote your squeeze pages via post.
Bing in my country (Italy) has very little volume (30 - 40 clicks daily).
So I tried AdWords.
Without considering the difficulty in being approved, I am getting a lead for $ 7.
How can sustain a business paying $ 7 per lead (IM niche).
I'm getting a 12% optin rate.
I am depressed.
I do not know what to do anymore.
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