For those of you that don't know me I have been working at online marketing for about 8 months. I have produced a quality product (Ebook and video course). I know it is quality because I am an expert in the field and also the few I have sold have all got amazing reviews.
The marketing is where I am really being let down. I went the PPC route because I was prepared to put money in and liked the idea of how scalable it was and ultimately passive once you have optimised. But conversions are very bad.
I couldn't figure out why anyone would land on a sales page of a product they have never heard of before and buy... i know I wouldn't.. who is this guy? How do I know his stuff is any good.. can I get the info elsewhere etc etc.
I recently had a big reality check when an expert marketer looked over my site and gave me a cold hard dose of reality. Ripped apart my sales page (which I spent a ton of time working on). I can handle losing money, but its wasted time that really depresses me.
Anyway, I am thankful of the feedback I got because it did make sense and needed to be said.
I had started to write a blog but dropped it fairly quickly, I am quite good at writing and have a ton of knowledge on the topic, but ultimately don't enjoy writing and didn't fit in with my version of a PPC plan. But it has been advised I should develop my blog and bring it to the forefront of the site (at the moment it is just shoved towards the back and never updated).
But my theme is quite a cold and not very interactive one. It has a blog but doesn't make you want to engage with it.
you can see the blog here Blog | The Day Tradingmentor
Are you able to change the theme of a blog and still keep it within the same domain? When I look at leading blog sites the blog is on the front page and looks really warm and inviting. But I am no Wordpress expert,,, not by a long way.
I know I have the bare bones of something really good, I am an expert in my field and know this is the best product out there for people that want to learn to trade futures contracts but ultimately people arriving on a sales page that I paid to be advertised is break even at best, I need to figure out how to get my knowledge and expertise across so people know I am the real deal.
Thanks a lot for your time