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Are men's magazine too confusing?

by louisgeorges
14 replies
Everybody agrees that the biggest markets are health, relationships and making money but can you put all those topics on one blog like a men's magazine or should you keep them seperated, each with their own blog?

Also I'm not doing SEO, I will be buying my traffic.

I'm looking forward to your 2 cents!

Thanks,
Louis
#confusing #magazine #men
  • Profile picture of the author dana67
    It may depend on what you are trying to accomplish and the audience you are trying to reach. Sometimes, focusing on just one segment of a niche can pay off. Perhaps you can find ways to explore it and present it that others are not doing. The trick is to find some way that will make you stand out.
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  • Profile picture of the author louisgeorges
    One thing I like about putting everything on one blog is the content will be loaded 3 times as fast! There will be something new to read every day!
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    • Profile picture of the author Steve B
      You have the mindset of someone who has never paid for advertising. Not only should you separate the topics, you should choose one market then drill way down to one specific segment of the market.

      The more topics you add to one site, the harder it becomes to target your audience. There is plenty of "reach" in any one topic. You don't need to worry about having a large enough pool of prospects.

      Each of the markets you mentioned are huge - too big for a solo business owner to tackle, IMO. I would choose one topic and then focus on one aspect of that topic. The idea being that you want to market to prospects that are all after the same thing. When they are like-minded, your conversions are high and your marketing is not wasted on people that aren't interested in what you offer.

      Trying to be everything to everyone is a sure recipe for failure.

      Steve
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      • Profile picture of the author louisgeorges
        Originally Posted by Steve B View Post

        You have the mindset of someone who has never paid for advertising. Not only should you separate the topics, you should choose one market then drill way down to one specific segment of the market.

        The more topics you add to one site, the harder it becomes to target your audience. There is plenty of "reach" in any one topic. You don't need to worry about having a large enough pool of prospects.

        Each of the markets you mentioned are huge - too big for a solo business owner to tackle, IMO. I would choose one topic and then focus on one aspect of that topic. The idea being that you want to market to prospects that are all after the same thing. When they are like-minded, your conversions are high and your marketing is not wasted on people that aren't interested in what you offer.

        Trying to be everything to everyone is a sure recipe for failure.

        Steve
        So you think those men's magazines are wrong?

        Also what if I'm more after a demographic (single men, aged 18 - 40) than a specific niche? I'm not making a point here, I'm just asking.
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        • Profile picture of the author travlinguy
          Originally Posted by louisgeorges View Post

          So you think those men's magazines are wrong?

          Also what if I'm more after a demographic (single men, aged 18 - 40) than a specific niche? I'm not making a point here, I'm just asking.
          I think you've got it in reverse. First comes the market or niche. You figure on the demographic and the way/venue to capture their attention from there.
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  • Profile picture of the author Mark Singletary
    MensHealth.com isn't wrong. They cover a lot of different topics.

    They are also run by a huge company with a huge staff and a huge budget. So it's not wrong for THEM.

    Big difference in their situation and the average guy on the WF.

    Mark
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    • Profile picture of the author louisgeorges
      Originally Posted by Mark Singletary View Post

      MensHealth.com isn't wrong. They cover a lot of different topics.

      They are also run by a huge company with a huge staff and a huge budget. So it's not wrong for THEM.

      Big difference in their situation and the average guy on the WF.

      Mark
      That's true!

      But exercising, money and babes just fit together so well, don't they? It's not like e.g. muscle cars, skydiving and government conspiracies.
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      • Profile picture of the author Mark Singletary
        Yes they do and it's such a temptation to get into that kind of site/product. If a person has the resources and knows what they are doing, why not go for it is what I say.

        Many of the people asking this question, though, have trouble writing one article for one topic consistently every week and they have near zero what they would need to pull it off like Men's Health.

        Even your second example fits together pretty well on sites like About.com.

        Mark

        Originally Posted by louisgeorges View Post

        That's true!

        But exercising, money and babes just fit together so well, don't they? It's not like e.g. muscle cars, skydiving and government conspiracies.
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        • Profile picture of the author louisgeorges
          Originally Posted by Mark Singletary View Post

          Even your second example fits together pretty well on sites like About.com.
          LOL!

          I have the budget to hire writers to post several articles per week, add that to a little research for what's new in those markets and I have a full site... But no where near MensHealth.com or even askmen.com

          Damn man, you're right it is a huge temptation to get into that kind of site!
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          • Profile picture of the author Mark Singletary
            Originally Posted by louisgeorges View Post

            LOL!

            I have the budget to hire writers to post several articles per week, add that to a little research for what's new in those markets and I have a full site... But no where near MensHealth.com or even askmen.com

            Damn man, you're right it is a huge temptation to get into that kind of site!
            And that's exactly why many would try to lead you or anyone away from that temptation.

            I read something not long ago that kind of changed me. It said something like if you can't be in the top few percent of your field, you are in the wrong field (or at least need to adjust things till you can be where you CAN be in the top few percent.)

            If you can't compete with a Men's Health type site then don't try. What can you do better than them? What can you do that will get you in the top percent of your niche/market? Once you are at the top, then (and only then) you can consider the second thing that you can be in the top few percent of and tackle it.

            A few articles a week spread across huge topics won't cut it - you would probably be spreading yourself too thin,

            Good luck.
            Mark
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            • Profile picture of the author Erotic Artist
              First establish yourself as an authority in a narrowed down niche within the larger market. Then expand from there.
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            • Profile picture of the author louisgeorges
              Originally Posted by Mark Singletary View Post

              A few articles a week spread across huge topics won't cut it - you would probably be spreading yourself too thin,
              That's a very good point. Actually that's almost enough to talk me out of it.

              But one thing I can do better than those big sites is giving the feel of a smaller community, more one on one. 200 members paying $10 per month that's a house payment or a REALLY nice car! Sure you can't make it to the top 1% but with markets that big you don't need much to make a living.
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  • Profile picture of the author bizoppmaster
    Yes those are the top 3 verticals in North America but you really should focus on one at a time as each one is massive in itself. Laser target your audience and niche to be most successful.
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  • Profile picture of the author ChrisBa
    Originally Posted by louisgeorges View Post

    Everybody agrees that the biggest markets are health, relationships and making money but can you put all those topics on one blog like a men's magazine or should you keep them seperated, each with their own blog?

    Also I'm not doing SEO, I will be buying my traffic.

    I'm looking forward to your 2 cents!

    Thanks,
    Louis
    Save yourself a ton of hassle and break it up.
    Do you have any reason not to?

    Typically you always want to be as specific as possible (broad typically isn't good)
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