ClickBank + BingAds : My Results and your Notices

20 replies
Hi Everybody
Today i will share with you my results with ClickBank using BingAds and i'm waiting PLZ for your suggestions, recommandations, and notices.

So since 1 week i'm using BingAds to advertise ClickBank's products. I'm working on 2 products in the same time. For Keyword i'm not a developper so i can't use the Intelligence Ads feature of BingAds, otherwies, i make the products landing page in the Keywords Planner feature of Google Adwords, and i use the keywords suggested.

In ClickBank i choose products with Gravity more than 35% and i'm using direct linking.

Until Now there is my results :

Product 1 :

Hops : 113
Order from impression count : 5
Sales : 0

Product 2 :

Hop : 236
Order from impression count : 1
Sales : 0

There is my history with ClickBank + BingAds So experts.... waiting your suggestions and notices PLZ.
#bingads #clickbank #notices #results
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  • Profile picture of the author C G
    I get better results. Driving the traffic to a squeeze page. Getting their email. Building trust and then promoting the clickbank products.

    Cheers,

    C.G.
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  • Profile picture of the author JensSteyaert
    Yes i would always recommend you to build your list first, you'll not only be able to improve your conversion rate, but also build a long-term sustainable business because you have a direct line to potential customers.

    It's more work but it pays off in the long run.
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  • Profile picture of the author entrepreneurjay
    I agree with the above comments i would never direct link to à sales page but i will direct link to my squeeze page.
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  • Profile picture of the author BlueBridge
    It's a waste of resources and a big gamble sending ppc traffics to a clickbank offer. why not create a squeeze page, give free product (PLRs are everywhere or write something insightful and useful), then set up your follow up sequence to promote whatever you want to promote?

    Its the best way to go from my own experience.
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    • Profile picture of the author John Brondwell
      Originally Posted by C G View Post

      I get better results. Driving the traffic to a squeeze page. Getting their email. Building trust and then promoting the clickbank products.

      Cheers,

      C.G.
      Originally Posted by JensSteyaert View Post

      Yes i would always recommend you to build your list first, you'll not only be able to improve your conversion rate, but also build a long-term sustainable business because you have a direct line to potential customers.

      It's more work but it pays off in the long run.
      Originally Posted by entrepreneurjay View Post

      I agree with the above comments i would never direct link to à sales page but i will direct link to my squeeze page.
      Originally Posted by BlueBridge View Post

      It's a waste of resources and a big gamble sending ppc traffics to a clickbank offer. why not create a squeeze page, give free product (PLRs are everywhere or write something insightful and useful), then set up your follow up sequence to promote whatever you want to promote?

      Its the best way to go from my own experience.
      Thank You everybody. So let's start building my list mailing. Squeeze Page is already ready now i have to make a choice of a targetted niche

      So thank you all for suggestions
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  • Profile picture of the author nicheblogger75
    It's a proven fact that most people will not buy until the 7th exposure to a product. That means that direct linking to a sales page using PPC is not a good practice. What you need to do is build a landing/squeeze page and give away a free report related to the product. Capture email addresses and send a few messages offering more helpful content related to the product while at the same time pre-selling the product. I would say in the 7th autoresponder message go ahead and hard sell the product.

    You need to expose most people to the sales page a number of times before they will actually purchase. Therefore, direct linking to a sales page is going to continue to prove futile (as you are already learning).

    Building a list and warming up (or pre-selling) the prospect is a proven sales tactic that I can almost guarantee will work for you if you give away a valuable free report and start the subscriber through your sales funnel instead of trying to direct sell them.

    The rule here is "give before you receive."
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  • Profile picture of the author matt25
    John, I would say, you should stop direct linking if your not making any sales and your spending money on traffic, you need to build a email list, and generate a follow up series with your new leads...

    Most people won't buy on the first time...

    It's like dating, you can't just ask the girl to go home with you right away, she's got to get to know you....
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by John Brondwell View Post

    i choose products with Gravity more than 35%
    Gravity figures are not "percentages".

    The following posts/threads explain (a) how gravity works and what it measures (it isn't what you think, and you're handicapping yourself at the moment), and (b) why many successful, serious, pro-affiliates of ClickBank are deliberately choosing low-gravity products ...

    Gravity High or Lower - Which Sells Best & Why?
    Clickbank gravity - is there a sweet-spot here?
    Understanding Clickbank Gravity
    Clickbank Gravity


    Originally Posted by John Brondwell View Post

    i'm using direct linking.
    That's why you have the problem.

    If it were really possible to do that successfully, why would all those vendors be paying out 75% of their takings to affiliates just for providing the traffic? Why wouldn't they just do that themselves and earn four times as much?!

    This post from 2012 will help you (partly because it's even more true now, in 2015, than it was in 2012!): http://www.warriorforum.com/main-int...ml#post7110523

    You need your own landing-page (not necessarily a squeeze page: Landing page and squeeze page difference ) and you need to collect the email addresses of your visitors.

    Here's the thing: to earn significant money from affiliate marketing, you need to do three things ...

    (i) Keep your potential customers returning to the sales page (because not so many people buy anthing much at their first visit to a sales page, as mentioned above!);

    (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

    (iii) Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

    Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

    You'd just be trying to fill the bath by opening the taps fully but without bothering to put the plug in the hole first. What kind of way to run a business would that be?

    For most people, most of the time, it's just about as simple as that, overall.

    These three threads are more informative ...

    Is it a good idea to spend some time on building a mailing list ?

    Without Building a List, How Consistent is Your Income from Affiliate Marketing

    Does anyone even make money online without an email list?



    .
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  • Profile picture of the author discrat
    Originally Posted by John Brondwell View Post

    Hi Everybody
    Today i will share with you my results with ClickBank using BingAds and i'm waiting PLZ for your suggestions, recommandations, and notices.

    So since 1 week i'm using BingAds to advertise ClickBank's products. I'm working on 2 products in the same time. For Keyword i'm not a developper so i can't use the Intelligence Ads feature of BingAds, otherwies, i make the products landing page in the Keywords Planner feature of Google Adwords, and i use the keywords suggested.

    In ClickBank i choose products with Gravity more than 35% and i'm using direct linking.

    Until Now there is my results :

    Product 1 :

    Hops : 113
    Order from impression count : 5
    Sales : 0

    Product 2 :

    Hop : 236
    Order from impression count : 1
    Sales : 0

    There is my history with ClickBank + BingAds So experts.... waiting your suggestions and notices PLZ.
    Hey John,
    I didn't even think Bing allowed direct Aff. Links ?.

    Nonetheless John, don't you think everyone and their Mama would be doing direct linking if it worked ?

    The fact of the matter is that it does NOT !!

    You have to establish some kind of relationship with prospects before they will buy from you.

    Sometimes it can happen where you will get some sales.

    But over the long haul you will pay for Clicks that do not convert into sales using this method.




    - Robert Andrew
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  • Profile picture of the author Jeff Lenney
    You're telling us NOTHING about the copy - all we know is that you're direct linking. What are your keywords, what is the copy on the ad, what does the sales page look like you're sending them to?

    We had another newbie on here a month ago who swore he shit out bricks of gold and he should be making a ton of sales bc he had the right keywords (he didn't)

    Not true - as CG (i believe) said above, you need to build your squeeze page, PRE-SELL them somehow and try to build a tiny bit of a relationship with them before you sell
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    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author JRP
    Before anyone decides to continue using article directory marketing as a long-term sustainable solution should read this blog post from search engine watch Matt Cutts: Using Article Directories for Links? Just No | SEW
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  • Profile picture of the author DWaters
    It is often (almost always) said that direct linking is NOT the way to go. It is said to send traffic to your squeeze page, collect there email address and later send them to the sales page. For me as a consumer (I may be unique) - if I am looking to buy something, and I click on an add for that item and I do NOT get sent to where I can buy what I am looking for but instead get asked for my email address I will immediately go else where.

    I have often wondered about this and I have many times asked about it on this forum and have never recieved much of an answer.

    Anyway a suggestion for doing direct linking from PPC ads - use just buyer keywords, very limited. Use KWs such as product name, product owner or author and the products home website. This will limit your clicks but increase the percentage of buyer traffic that clicks the ads. This may help. I do it occaisionally and have had OK (profitable) results using Bing
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    Want to get rich with top rated FREE Super Affiliate Training?
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    • Profile picture of the author onSubie
      Originally Posted by DWaters View Post

      For me as a consumer (I may be unique) - if I am looking to buy something, and I click on an add for that item and I do NOT get sent to where I can buy what I am looking for but instead get asked for my email address I will immediately go else where.

      I have often wondered about this and I have many times asked about it on this forum and have never recieved much of an answer.
      You send them to the sales page after they opt-in so they can buy if they are hot to purchase.

      Most won't buy so you keep working them with an autoresponder follow-up series.

      But people like you still get sent right to the product.
      {{ DiscussionBoard.errors[9876301].message }}
      • Profile picture of the author John Brondwell
        Originally Posted by nicheblogger75 View Post

        It's a proven fact that most people will not buy until the 7th exposure to a product. That means that direct linking to a sales page using PPC is not a good practice. What you need to do is build a landing/squeeze page and give away a free report related to the product. Capture email addresses and send a few messages offering more helpful content related to the product while at the same time pre-selling the product. I would say in the 7th autoresponder message go ahead and hard sell the product.

        You need to expose most people to the sales page a number of times before they will actually purchase. Therefore, direct linking to a sales page is going to continue to prove futile (as you are already learning).

        Building a list and warming up (or pre-selling) the prospect is a proven sales tactic that I can almost guarantee will work for you if you give away a valuable free report and start the subscriber through your sales funnel instead of trying to direct sell them.

        The rule here is "give before you receive."
        Originally Posted by matt25 View Post

        John, I would say, you should stop direct linking if your not making any sales and your spending money on traffic, you need to build a email list, and generate a follow up series with your new leads...

        Most people won't buy on the first time...

        It's like dating, you can't just ask the girl to go home with you right away, she's got to get to know you....
        Originally Posted by Alexa Smith View Post

        Gravity figures are not "percentages".

        The following posts/threads explain (a) how gravity works and what it measures (it isn't what you think, and you're handicapping yourself at the moment), and (b) why many successful, serious, pro-affiliates of ClickBank are deliberately choosing low-gravity products ...

        Gravity High or Lower - Which Sells Best & Why?
        Clickbank gravity - is there a sweet-spot here?
        Understanding Clickbank Gravity
        Clickbank Gravity




        That's why you have the problem.

        If it were really possible to do that successfully, why would all those vendors be paying out 75% of their takings to affiliates just for providing the traffic? Why wouldn't they just do that themselves and earn four times as much?!

        This post from 2012 will help you (partly because it's even more true now, in 2015, than it was in 2012!): http://www.warriorforum.com/main-int...ml#post7110523

        You need your own landing-page (not necessarily a squeeze page: Landing page and squeeze page difference ) and you need to collect the email addresses of your visitors.

        Here's the thing: to earn significant money from affiliate marketing, you need to do three things ...

        (i) Keep your potential customers returning to the sales page (because not so many people buy anthing much at their first visit to a sales page, as mentioned above!);

        (ii) Make increasing sales (ideally at progressively higher prices) to the same "captive audience" who regularly rely on and trust your recommendations;

        (iii) Establish the credibility and trust necessary to do both the above by earning's people respect as a provider of niche-related information.

        Without building lists, of course, you can't do any of the three and you'd just be throwing away almost all the traffic you ever generate that doesn't buy anything immediately.

        You'd just be trying to fill the bath by opening the taps fully but without bothering to put the plug in the hole first. What kind of way to run a business would that be?

        For most people, most of the time, it's just about as simple as that, overall.

        These three threads are more informative ...

        Is it a good idea to spend some time on building a mailing list ?

        Without Building a List, How Consistent is Your Income from Affiliate Marketing

        Does anyone even make money online without an email list?



        .
        Thank You for your help

        Originally Posted by discrat View Post

        Hey John,
        I didn't even think Bing allowed direct Aff. Links ?.

        Nonetheless John, don't you think everyone and their Mama would be doing direct linking if it worked ?

        The fact of the matter is that it does NOT !!

        You have to establish some kind of relationship with prospects before they will buy from you.

        Sometimes it can happen where you will get some sales.

        But over the long haul you will pay for Clicks that do not convert into sales using this method.

        - Robert Andrew
        i use direct linking means i don't have a landing page to pre-sell the product. I send traffic directly to the product's page but of corse i'm using a redirect link Meta in my server


        Originally Posted by Jeff Lenney View Post

        You're telling us NOTHING about the copy - all we know is that you're direct linking. What are your keywords, what is the copy on the ad, what does the sales page look like you're sending them to?

        We had another newbie on here a month ago who swore he shit out bricks of gold and he should be making a ton of sales bc he had the right keywords (he didn't)

        Not true - as CG (i believe) said above, you need to build your squeeze page, PRE-SELL them somehow and try to build a tiny bit of a relationship with them before you sell
        Originally Posted by JRP View Post

        Before anyone decides to continue using article directory marketing as a long-term sustainable solution should read this blog post from search engine watch Matt Cutts: Using Article Directories for Links? Just No | SEW
        Originally Posted by DWaters View Post

        It is often (almost always) said that direct linking is NOT the way to go. It is said to send traffic to your squeeze page, collect there email address and later send them to the sales page. For me as a consumer (I may be unique) - if I am looking to buy something, and I click on an add for that item and I do NOT get sent to where I can buy what I am looking for but instead get asked for my email address I will immediately go else where.

        I have often wondered about this and I have many times asked about it on this forum and have never recieved much of an answer.

        Anyway a suggestion for doing direct linking from PPC ads - use just buyer keywords, very limited. Use KWs such as product name, product owner or author and the products home website. This will limit your clicks but increase the percentage of buyer traffic that clicks the ads. This may help. I do it occaisionally and have had OK (profitable) results using Bing
        Originally Posted by jasondinner View Post

        Direct linking can be profitable, and is for many affiliates, but you're constantly chasing the next sale and by doing so instead of building your list, you are not building a real asset.

        If you're doing it with recurring products, it's not the worst thing in the world as you will get paid month after month for that first sale for as long as they continue to be a paying customer for said product/service. But you still won't have access to the lead to mail other relevant offers to or to send to an authority site you own to generate publisher revenue or to even rent out your list at a CPM.

        There are monster affiliates who only direct link, but they are spending thousands a day in traffic and getting back thousands in sales. It's just an ROI game for them.

        It depends on what you want, what kind of cash flow you're dealing with, and what niche you are in.

        Getting the lead first can definitely give you some more long term stability.
        Originally Posted by onSubie View Post

        You send them to the sales page after they opt-in so they can buy if they are hot to purchase.

        Most won't buy so you keep working them with an autoresponder follow-up series.

        But people like you still get sent right to the product.

        Thank You all for your help. Really since yesterday i'm just reading about links in your replies and it's more helpful
        {{ DiscussionBoard.errors[9877133].message }}
    • Profile picture of the author 658
      Originally Posted by DWaters View Post

      It is often (almost always) said that direct linking is NOT the way to go. It is said to send traffic to your squeeze page, collect there email address and later send them to the sales page. For me as a consumer (I may be unique) - if I am looking to buy something, and I click on an add for that item and I do NOT get sent to where I can buy what I am looking for but instead get asked for my email address I will immediately go else where.

      I have often wondered about this and I have many times asked about it on this forum and have never recieved much of an answer.

      Anyway a suggestion for doing direct linking from PPC ads - use just buyer keywords, very limited. Use KWs such as product name, product owner or author and the products home website. This will limit your clicks but increase the percentage of buyer traffic that clicks the ads. This may help. I do it occaisionally and have had OK (profitable) results using Bing
      Let me try to address your concern.

      Sending the lead to your squeeze page and capturing your prospect's details gives you an opportunity to build a relationship a long term gains.

      Remember you can get more value from the same same prospect such as pitching many other related products in future, you can have them comment on your blog posts and social media posts for social proof.

      If it is for a specific product keyword you can still create a small review or presell report and have your ad say something like Product X free report or Product X review. You will then send the prospect to your squeeze page to get your free gift related to the product they are looking for. Your thank you page can then redirect them to the offer. (I do it and it works - including with Adwords if the offer is right)

      So, basically if you want an occasional sale and you feel extremely 'lazy' then you can go for direct linking but if you want long term benefits you have to build a list from day one.
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      • Profile picture of the author DWaters
        Originally Posted by 658 View Post

        Let me try to address your concern.

        Sending the lead to your squeeze page and capturing your prospect's details gives you an opportunity to build a relationship a long term gains.

        Remember you can get more value from the same same prospect such as pitching many other related products in future, you can have them comment on your blog posts and social media posts for social proof.

        If it is for a specific product keyword you can still create a small review or presell report and have your ad say something like Product X free report or Product X review. You will then send the prospect to your squeeze page to get your free gift related to the product they are looking for. Your thank you page can then redirect them to the offer. (I do it and it works - including with Adwords if the offer is right)

        So, basically if you want an occasional sale and you feel extremely 'lazy' then you can go for direct linking but if you want long term benefits you have to build a list from day one.
        Thanks for going over this but my point is that if a person wants to buy now and they get sent to a squeeze page where they cannot buy now they will not act because the action requested is NOT what they are looking to do (which is to buy). They will go else where. I almost always do.

        Of course getting their email, building the list, pre-selling and hopefully selling multiple times later is all good. Thanks
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  • Profile picture of the author jasondinner
    Direct linking can be profitable, and is for many affiliates, but you're constantly chasing the next sale and by doing so instead of building your list, you are not building a real asset.

    If you're doing it with recurring products, it's not the worst thing in the world as you will get paid month after month for that first sale for as long as they continue to be a paying customer for said product/service. But you still won't have access to the lead to mail other relevant offers to or to send to an authority site you own to generate publisher revenue or to even rent out your list at a CPM.

    There are monster affiliates who only direct link, but they are spending thousands a day in traffic and getting back thousands in sales. It's just an ROI game for them.

    It depends on what you want, what kind of cash flow you're dealing with, and what niche you are in.

    Getting the lead first can definitely give you some more long term stability

    Edit: Let me correct myself regarding the statement I made regarding monster affiliates direct linking. In most cases they are going to a pre-sell page first, and from there going directly to the offer. Either way, they still are not collecting the lead first before sending to the offer.
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  • Profile picture of the author ACandi
    Hi,

    I think to promote a single ClickBank affiliate product is not profitable. The commissions do not cover the cost of PPC ads. Depending on the product niche you can try solo ads.

    I'd suggest you create an 'opt in sales funnel' using a freebie to get an email address followed by a series of related products at different price points from low to high.

    That would mean that each visitor will be presented with a number of different options before leaving. That should improve the chance of getting at least one sale.

    With the captured email address, you should also create an email series to convert that subscriber to a friend. That means you will be building a list for future income.

    LB.
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  • Profile picture of the author Affiliatebuddy
    Dont make single squeeze page. Keep rotating squeeze page for better conversion.
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