Who Says You Can't?

I was reminded of a marketing principle yesterday that I think many of us forget. I first read about it thanks to marketing legend Gary Halbert.

It's by Marianne Williamson, excerpted from her book A Return To Love: Reflections on the Principles of A Course in Miracles.


"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.

We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be?

You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone. And, as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."


My advice: let your light shine in your business, in your marketing, in your relationships . . . in a big way. You are meant to do great things!

I wish you all the best,

Steve