We're considering using Opus Pro to create some free web apps and setting up a website for them to get passive/incremental revenue from Adsense and the like. However, we want this to be distinct from the Digital Workshop brand even though we don't get a lot of hits for that "brand" anyway - so it will be a different site which raises some questions about how to proceed.
Is it best to get Adsense etc in place for the launch or get visitor numbers up first?
Will we have problems getting Adsense etc for an unproven site?
Or should we use our existing site to get the accounts and then use it on the new site - if that's even possible?
Any advice gratefully received.