Genius Marketing by VisitIthaca.com?
Ithaca NY's tourism website at VisitIthaca.com, is taking the contrarian view and purposely encouraging visitors to click the Key West tourism website because of all the snow.
The genius is all the free publicity coverage this stunt is getting. I learned about it on the TV news. As of now their headline "That's it. We surrender. Winter, you win. Key West anyone?" has 683,000 results in Google. Of course the danger is you are sending people away from your website and possibly to a competitor.
Does anyone agree or disagree in VisitIthaca.com cleverness? Can you share other real life examples of applying a similar idea?
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Jesse MindfulMoney -
Thanks
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