The Chicken or the Egg.... Product or Audience Selection First...

40 replies
Wat up Fellow Entrepreneurs,

I have a question that I think some of you could shine your knowledge on!

I'm in the process of creating a product and am stuck on this question...



Should I design a product around an audience I have selected?

Or

Should I find my audience around the product I have created?



There are pro's and cons to both that I keep coming up with... so any input would be greatly appreciated!!

Keep working towards your dreams!!

- David

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------

Again, thanks to all who replied!! Your advice is much appreciated.

Now on to the solution.

I already knew the solution per say, I just wanted to see if my answer to it could be confirmed or shaped through some people that have had experience too. I'm always trying to learn



This is what I believe is the best way


Plan the product (don't design it yet!!), then I would teach the content to that audience that already has the demand and work and shape the product to something they will buy. Then when I build & launch, I have an audience to sell to and my product solves their problem.



So this is kind of a hybrid approach. But focuses a lot more on audience first. The only difference is to come up with the product concept to start looking for an audience that has the demand

It never hurts to see what other marketers have done and you guys definitely helped while I did stick to my initial idea that I have been using for a while.

Thanks again to all that replied. I also hope this thread will help some newbies!!

- David
#audience #chicken #egg #product #product development #selection
  • Profile picture of the author Kurt
    In my opinion, the most important thing in marketing is the answer to the question, "Where EXACTLY will you find your potential customers"?


    You can think about developing a product, but I wouldn't actually create one until the question above can be answered.
    Signature
    Discover the fastest and easiest ways to create your own valuable products.
    Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
    {{ DiscussionBoard.errors[9889901].message }}
    • Profile picture of the author David Burnett
      Originally Posted by Kurt View Post

      In my opinion, the most important thing in marketing is the answer to the question, "Where EXACTLY will you find your potential customers"?


      You can think about developing a product, but I wouldn't actually create one until the question above can be answered.

      Great point Kurt

      I do know where I'm going to find these people so I will have to keep that in mind as I find my target audience because that will play a big part. Thanks!
      {{ DiscussionBoard.errors[9889909].message }}
      • Profile picture of the author dana67
        Research your potential audience if possible and come up with a way to fill their needs. You need to make them want your product.
        {{ DiscussionBoard.errors[9889923].message }}
        • Profile picture of the author David Burnett
          Originally Posted by dana67 View Post

          Research your potential audience if possible and come up with a way to fill their needs. You need to make them want your product.
          Beautifully said.

          So your more about finding a group of people you can create a product and solve their problems with.

          I like it! Thanks!!
          {{ DiscussionBoard.errors[9889954].message }}
  • Profile picture of the author mikefashen
    How about this one.

    Why not find a product that already has an audience? Two birds, one stone.

    Now you simply use advertising to build a list for that audience and sell the product to your list.

    If you want to create your own products that's fine (though I'm one of those super lazy affiliate marketers myself). Find a product with an audience, buy it, then make it much better and sell that.

    In other words this doesn't have to be an either/or kind of thing ... it can be a "both/and" kind of thing.

    Make sense?
    Signature

    Stop trying and start DOING

    {{ DiscussionBoard.errors[9889948].message }}
    • Profile picture of the author David Burnett
      Originally Posted by mikefashen View Post

      How about this one.

      Why not find a product that already has an audience? Two birds, one stone.

      Now you simply use advertising to build a list for that audience and sell the product to your list.

      If you want to create your own products that's fine (though I'm one of those super lazy affiliate marketers myself). Find a product with an audience, buy it, then make it much better and sell that.

      In other words this doesn't have to be an either/or kind of thing ... it can be a "both/and" kind of thing.

      Make sense?

      I definitely love affiliate marketing (:

      But what you said answers my question in a way that you didn't even realize!

      Find an audience that already has a need (product). And then build a product around that need or as you said affiliate marketing to that audience.

      At least that's the way I took it haha

      Thanks I appreciate your input.
      {{ DiscussionBoard.errors[9889967].message }}
  • Profile picture of the author kk075
    Honestly, there is no way to answer your question because I don't know you personally or your skill set. So I'll make an argument for both-

    Consumer first- The first thing I do when I think of a new website idea is to check the competition. Part of my process is to actually read all of their main pages and ask myself, "How well are they communicating to their customers?" During that process, I am not only finding out who their ideal customer is but also how well their need is met...and if the sites I find are great then I'll abandon the idea completely. Because there are too many easy income streams to take on a brand doing something very well already.

    Product First- Honestly, you should always research the consumer first UNLESS you plan on using someone else's funnel. For example, one of my more recent clients was heavy in the dating niche and I noticed that their list was very fresh and converted like mad. So I asked myself, what would that audience appreciate? And I developed a product to plug right into it.

    Now, that example actually supports finding the consumer first, but there are thousands of companies out there that focus solely on marketing to certain demographics. So you can design a product for almost anything, find the right marketer, and then set them loose with your product without putting in any real effort at all. You'll lose about 50% of your income that way but hey...it's a very fair trade off.
    Signature

    Learn to sell like a pro through Web Synergy's marketing blog.

    {{ DiscussionBoard.errors[9889978].message }}
    • Profile picture of the author David Burnett
      Originally Posted by kk075 View Post

      Honestly, there is no way to answer your question because I don't know you personally or your skill set. So I'll make an argument for both-

      Consumer first- The first thing I do when I think of a new website idea is to check the competition. Part of my process is to actually read all of their main pages and ask myself, "How well are they communicating to their customers?" During that process, I am not only finding out who their ideal customer is but also how well their need is met...and if the sites I find are great then I'll abandon the idea completely. Because there are too many easy income streams to take on a brand doing something very well already.

      Product First- Honestly, you should always research the consumer first UNLESS you plan on using someone else's funnel. For example, one of my more recent clients was heavy in the dating niche and I noticed that their list was very fresh and converted like mad. So I asked myself, what would that audience appreciate? And I developed a product to plug right into it.

      Now, that example actually supports finding the consumer first, but there are thousands of companies out there that focus solely on marketing to certain demographics. So you can design a product for almost anything, find the right marketer, and then set them loose with your product without putting in any real effort at all. You'll lose about 50% of your income that way but hey...it's a very fair trade off.

      I really do value when people take the time to do a detailed response... so thank you.

      This is great and I agree. So the question should be "how can I target this audience in a unique way" because like you said it's way to hard to compete with someone when they are already doing very well... not impossible... but hard.

      So maybe... you shouldn't do either first.. you should do a mix.

      Come up with a base idea for a product (don't design the whole product), go research your competitors and then decide on your target audience, and finish by developing the rest of your product uniquely around that audience.

      Just brainstorming along with you guys so thanks!
      {{ DiscussionBoard.errors[9889998].message }}
      • Profile picture of the author kk075
        Originally Posted by David Burnett View Post

        I really do value when people take the time to do a detailed response... so thank you.

        This is great and I agree. So the question should be "how can I target this audience in a unique way" because like you said it's way to hard to compete with someone when they are already doing very well... not impossible... but hard.

        So maybe... you shouldn't do either first.. you should do a mix.

        Come up with a base idea for a product (don't design the whole product), go research your competitors and then decide on your target audience, and finish by developing the rest of your product uniquely around that audience.

        Just brainstorming along with you guys so thanks!
        Yeah, Its a hybrid approach and you ultimately do both at the same time. For example, last week I Google'd a product and none of the results helped at all, so I meant to write it down in my notebook to find an affiliate and a WP theme to roll with. I forgot about it though until just now and I have no idea what it was.

        Anyway, it was an idea that would be easy to rank #1 for 3-4 keyphrases within a matter of days, and that's what we should all be looking for. Simplicity. And since I was the ideal consumer, it was easy to figure out who I was marketing/optimizing for as well.

        Now, this wasn't a big idea....ooh, I just remembered what it was! Have you heard of the brand Fatheads that makes the wall stickers? I was looking for a generic brand and all the top sites were very spammy. So why not roll out a site, throw up a dozen pages of content and partner with someone legitimate on page 3 of Google?

        It's a win/win/win for consumers, somebody's brand and me.
        Signature

        Learn to sell like a pro through Web Synergy's marketing blog.

        {{ DiscussionBoard.errors[9890048].message }}
  • Profile picture of the author creztor
    I'd look to see what products people need. Doing that means you know the audience and you know what they need. Of course you can try and create a product and then think of the market, but that is much more riskier. The benefit of that is the more risk, the more reward. However, you will see that people generally don't like to get too far outside of the box. Most products and services available today are never truly originally, as they simply follow the "make a better wheel" approach.
    {{ DiscussionBoard.errors[9890069].message }}
    • Profile picture of the author David Burnett
      Originally Posted by creztor View Post

      I'd look to see what products people need. Doing that means you know the audience and you know what they need. Of course you can try and create a product and then think of the market, but that is much more riskier. The benefit of that is the more risk, the more reward. However, you will see that people generally don't like to get too far outside of the box. Most products and services available today are never truly originally, as they simply follow the "make a better wheel" approach.
      Yeah that's why I was saying that you have the base of a product, and then innovate to your target audience.

      But there are multiple ideas to your "make a better wheel" approach and I partly agree with what you are saying.

      The question you should be asking is again, "why am I different than the others doing the same thing I am"

      That can be seen as "make a better wheel" approach but I don't look at it that way. You are creating a new way, or something better to give to people. That is creating something new and giving value to the market.

      If we keep telling people to "not re-invent the wheel" people follow the others and don't innovate at all, which in the end, will CRUSH them. You can't be exactly like everyone else and expect to compete. It won't work unless you have a huge budget and lots of friends haha.

      Now by no means, and I know some of you will take it like this anyways, am I saying that you should not "follow others in your path." By all means!!!! Learn how they got there, see what they did, and then follow them but in your own unique way!

      That is the secrete to creativity. Learn as the others have and then be creative with it and take that knowledge and do it your own special and amazing way.

      There's a quote, I don't know if it's even a quote but it goes like this

      Good preparation is the key to spontaneity...

      Learn from the successful before us, and then do your own thing.

      I'm not bashing on you at all and I know your point wasn't to "not re-invent the wheel" But I think this needs to be a point now days.

      A big time point

      Thanks for your comment I really do appreciate it!!

      "Those who are crazy enough to change the world are the ones that usually do"

      can be applied to.

      Those who are crazy enough to re-invent the wheel, usually are the ones that do.
      {{ DiscussionBoard.errors[9890136].message }}
  • Profile picture of the author oda
    If you create the product first then you need to also create the market for it. You need to create the need and perhaps make people realise that they need your product.

    Far smarter to find a group that have a need and fill it.

    It's easy to sell food to the hungry or water to the thirsty and for a much higher price.

    Just my 2 cents

    ODA
    Signature
    Are You Missing Out on an Opportunity?
    AGED .COM Domains $37 Each or make offer from $9 Grab a Bargain HERE
    {{ DiscussionBoard.errors[9890317].message }}
    • Profile picture of the author heavysm
      This is how i immediately see this...

      In business I always think of problems and solving those problems. Finding out what people need, then fulfilling that need.

      With that approach I would modify your first point with:

      Should I design a solution around a problem I have discovered?

      This is typically how I go about things in my own business. As long as the product solves a pressing problem or dire need then it should do alright.

      Things get quite risky when you "think" your idea is amazing, invest a ton of capital to get it moving, then realize that you're not quite sure how to reach your intended audience effectively.

      Solving problems is what business people do. If anything the skillfully adapted problem solving businessmen are the ones who end up consulting for those who try to innovate with their products, helping them connect with their proper audience
      {{ DiscussionBoard.errors[9890407].message }}
  • 1) Find a painful problem or burning desired to a large enough audience that hasnt been covered by a competitor, or at least not perfectly or easily to use.

    2) create a solution

    3) frame your offer. You gotta make your marketing case compelling

    4) find the audience and launch

    5) systemiza and automatize your funnel

    6) rinse and repeat
    {{ DiscussionBoard.errors[9890771].message }}
    • Profile picture of the author discrat
      I definitely have done both. But I think it is always advantageous to go out and look for an audience that is experiencing problems and then go find a solution that they can use to address those problems



      - Robert Andrew
      Signature

      Nothing to see here including a Sig so just move on :)

      {{ DiscussionBoard.errors[9891009].message }}
  • Profile picture of the author Zeckr
    In many ways, choosing an audience first is best. There is a better chance of coming up with more products that way.
    {{ DiscussionBoard.errors[9891031].message }}
  • Profile picture of the author gjabiz
    Here is some food for thought, from a mentor I had, Joe Karbo, a great guy and an able marketer. He called it the Transaction.

    It goes something like this:

    Start with; HOW does your customer get his money into your hands? What does the exchange, the TRANSACTION look like?

    Example. I have a golf program. If someone wants it, they buy via paypal and are taken to download/thank you page. Then it implies I need a product to download, and a web site, and before that a promotion, and a promotion needs eyeballs, then the right kind of eyeballs.

    It is basically backward chaining from the transaction to the product creation/acquisition point. See?

    Golf is a huge market, I could find someone with a large list and create a product just for his list. OR, I could research via SRDS, NextMark, etc., about existing buyers and then create or acquire a product that way.

    When you START at the end and follow the process back to the beginning, it makes marketing much simpler. The critical point in the process is the INTERSECTION where your promotion meets your qualified prospect.

    FOCUS on just that one critical process, and master it, the rest becomes "rinse and repeat".

    gjabiz
    {{ DiscussionBoard.errors[9891118].message }}
  • Profile picture of the author Nicole Sakoman
    Originally Posted by David Burnett View Post

    Wat up Fellow Entrepreneurs,

    I have a question that I think some of you could shine your knowledge on!

    I'm in the process of creating a product and am stuck on this question...



    Should I design a product around an audience I have selected?

    Or

    Should I find my audience around the product I have created?




    There are pro's and cons to both that I keep coming up with... so any input would be greatly appreciated!!

    Keep working towards your dreams!!

    - David
    If your goal is to bank... than #1

    If you want to give yourself and enjoy sharing your knowledge more than $$$ than #2

    Nicole (:
    Signature

    site will be soon live...

    {{ DiscussionBoard.errors[9891447].message }}
  • Profile picture of the author Nochexman
    Originally Posted by David Burnett View Post

    Should I design a product around an audience I have selected?

    Or

    Should I find my audience around the product I have created?

    Does it really matter?

    Corporates try to define a product to address a perceived market need.

    Inventors will develop an idea because it appeals to them. They are the true entrepreneurs and visionaries, but they don't always make a success out of it (ditto corporates, of course!).
    {{ DiscussionBoard.errors[9895178].message }}
  • Profile picture of the author Sandra Harris
    I'd find forums in my niche and talk to people and see where their frustrations lie, then create the product based on that audience if the demand is high enough.
    {{ DiscussionBoard.errors[9895276].message }}
  • Profile picture of the author khansaccounts
    Originally Posted by David Burnett View Post

    Wat up Fellow Entrepreneurs,

    I have a question that I think some of you could shine your knowledge on!

    I'm in the process of creating a product and am stuck on this question...



    Should I design a product around an audience I have selected?

    Or

    Should I find my audience around the product I have created?




    There are pro's and cons to both that I keep coming up with... so any input would be greatly appreciated!!

    Keep working towards your dreams!!

    - David
    Dear David Burnett,
    I feel very happy to read your title for this post " The Chicken or the Egg..." As you ask your question that for design a product or find audience first! in both cases you must have some research work.

    I would like to say that when you have an idea for your product that it must take some time to design so that time you can utilize to find out your target audience. In short first you must have an idea for your product and in creation time you will be able to find out your target audience as there is a vide market of potential buyers what ever product you have with you. Just need to find them. I hope that you will get my point. You must design your product first as you have a open market for it and no matter of potential buyers for that as there is really a vide market available depends on your searching that how you find and market your product.

    Thanks.
    Mukhtiar Ali Khan
    Signature

    Regards,
    Mukhtiar Ali Khan Internet Marketer

    {{ DiscussionBoard.errors[9895322].message }}
    • Profile picture of the author Salmort
      I created my jewelry concept Brilliant Ultrasound before I knew how to find my audience. It started out as an art project and when I researched the market without finding anything like it, I treasured the first mover advantage and just got started. Pregnancy will always be around so I looked at it as a small risk project if the costs where kept down and then planned to grow organically. Take a look at my Ultrasound jewelry to see what I mean.

      Please feel free to ask me any questions
      {{ DiscussionBoard.errors[9895361].message }}
      • Profile picture of the author Steve B
        David,

        The Internet is littered with brand new products that nobody wants to buy!

        We marketers and product developers may think we know what will sell . . . but in reality, it's always the market that decides what's going to be a hit and what's going to be a dud!

        Always start with the audience. Do your market research into that group and see what they are begging for. Talk to them, listen to them, identify what needs, wants, solutions, and desires they express.

        People on this thread who don't understand marketing are telling you to create demand for your product. That's totally wrong! You don't create demand . . . you tap into the demand that's already there in the marketplace.

        If you learn anything from the Warrior Forum learn this . . . sell into demand!

        The best to you,

        Steve
        Signature

        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

        {{ DiscussionBoard.errors[9895396].message }}
  • Profile picture of the author travlinguy
    If you sell something you know about and like the whole thing is automatic, or it should be. Let's say you're really into snow globes. You have hundreds of them. It would be impossible to not know what other snow globe enthusiasts are all about. You have the same passion as they do. That means you've got the pulse of your market. And since you know all about the product itself, you've got that covered as well.

    Put anything you know a lot about or even have a passion for in the place of snow globes and you're more than half way to being successful because you know the product and the market inside out.
    {{ DiscussionBoard.errors[9895381].message }}
  • Profile picture of the author John Pagulayan
    Audience.

    You can always create a product... But you can never create DEMAND.

    At best, you can only re-direct it.
    {{ DiscussionBoard.errors[9895435].message }}
    • Profile picture of the author Kurt
      Originally Posted by John Pagulayan View Post

      Audience.

      You can always create a product... But you can never create DEMAND.

      At best, you can only re-direct it.
      I agree with this about 97%, as there are a few exceptions. Steve Jobs created demand for the ipad before anyone thought they "needed" it. The very best marketers can create demand.


      However, Jobs also had access to an audience through Mac fanatics and his ability to get free press coverage.
      Signature
      Discover the fastest and easiest ways to create your own valuable products.
      Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
      {{ DiscussionBoard.errors[9895467].message }}
    • Profile picture of the author davaone1
      Originally Posted by John Pagulayan View Post

      Audience.

      You can always create a product... But you can never create DEMAND.

      At best, you can only re-direct it.
      I have to agree with John. A product with limited demand will make you limited money no matter how hard you try. Remember that your goal in starting a business is to make money.
      {{ DiscussionBoard.errors[9895501].message }}
    • Profile picture of the author gjabiz
      Originally Posted by John Pagulayan View Post

      Audience.

      You can always create a product... But you can never create DEMAND.

      At best, you can only re-direct it.
      The Spud Gun? Wacky Wall Walker? The Zoom Spout Oiler? An industry of billions grew up by creating demand...the Infomercial.

      I have to disagree with this, DEMAND can be created, and products can most definitely come before audience/market.

      The Entrepreneur needs a fully fleshed out plan of action to create demand.

      gjabiz

      PS. There is no right or wrong nor either/or...but, there is evidence that supports having a market, a group of buyers, first...is most often easiest and quickest to reach and profit from.
      {{ DiscussionBoard.errors[9895646].message }}
      • Profile picture of the author Steve B
        Kurt, Gordon and others,

        You are correct . . . once in awhile, a very looooong while, someone will come up with something totally new that will become a hit.

        But for every one of these rare stories, there are probably 10,000 (who knows the number?) other stories of successful businesses being created because the product owner solved an unmet demand already in the marketplace, or he improved upon someone elses idea, or he applied a different technology or marketing approach to an existing product.

        For a brand new marketer/product creator, IMO, the chances of success (the probability of success) is much greater focusing on the audience first.

        The average new marketer is not Steve Jobs who has the resources, background, and team in place to create demand. The Spud Gun has been around for 75 years . . . it's just that a marketer exposed the plans of how to make one and some people took notice.

        For most of the new marketers on this forum without a brand, without lots of resources (a list, marketing budget, a team), and without a foot into an established market, I say . . . start with the audience. You will have the best probability of becoming successful.

        Steve
        Signature

        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

        {{ DiscussionBoard.errors[9895689].message }}
        • Profile picture of the author gjabiz
          Steve, you are correct and most of the time I'm on your band wagon, and perhaps, it may be a parsing or semantics...but, my experience shows it isn't a

          "very looooong while, someone will come up with something new"

          it is an everyday occurrence. And I agree for a noob to IM, finding a market first is probably the faster route to success. But, one size does not fit all.

          In the OP, he said he was in the process of creating a product, we don't know where he is at in that process, but we can infer he is at the thinking stage asking our opinion on:

          Should I design a product around an audience I have selected?
          Or
          Should I find my audience around the product I have created?

          It really depends on his product and the match to a market. I've worked with scores of inventors who built their better mousetrap, but lacked the ability to bring it to an existing market.

          And at the same time I've seen an untold number of failures from marketers who found their audience first and tried to market to them a product which they assumed (wrongly) the audience would buy.

          It is this statement of yours which I believe to be critical:

          it's just that a marketer exposed the plans of how to make one and some people took notice.

          The people you want to take notice have to be identified and reached, and it is easier to find buyers with an interest in something than to find buyers for what you think (product first) will work.

          Even in companies with millions to spend on testing, an average of 1 in 7 products developed with an audience first, find success.

          That may be better than a creator or inventor can do, but it depends on product and PROMOTION.

          Still, for most here, find an audience of buyers first, then create and/or acquire a product.

          gjabiz

          Originally Posted by Steve B View Post

          Kurt, Gordon and others,

          You are correct . . . once in awhile, a very looooong while, someone will come up with something totally new that will become a hit.

          But for every one of these rare stories, there are probably 10,000 (who knows the number?) other stories of successful businesses being created because the product owner solved an unmet demand already in the marketplace, or he improved upon someone elses idea, or he applied a different technology or marketing approach to an existing product.

          For a brand new marketer/product creator, IMO, the chances of success (the probability of success) is much greater focusing on the audience first.

          The average new marketer is not Steve Jobs who has the resources, background, and team in place to create demand. The Spud Gun has been around for 75 years . . . it's just that a marketer exposed the plans of how to make one and some people took notice.

          For most of the new marketers on this forum without a brand, without lots of resources (a list, marketing budget, a team), and without a foot into an established market, I say . . . start with the audience. You will have the best probability of becoming successful.

          Steve
          {{ DiscussionBoard.errors[9895803].message }}
        • Profile picture of the author Kurt
          Originally Posted by Steve B View Post

          Kurt, Gordon and others,

          You are correct . . . once in awhile, a very looooong while, someone will come up with something totally new that will become a hit.

          But for every one of these rare stories, there are probably 10,000 (who knows the number?) other stories of successful businesses being created because the product owner solved an unmet demand already in the marketplace, or he improved upon someone elses idea, or he applied a different technology or marketing approach to an existing product.

          For a brand new marketer/product creator, IMO, the chances of success (the probability of success) is much greater focusing on the audience first.

          The average new marketer is not Steve Jobs who has the resources, background, and team in place to create demand. The Spud Gun has been around for 75 years . . . it's just that a marketer exposed the plans of how to make one and some people took notice.

          For most of the new marketers on this forum without a brand, without lots of resources (a list, marketing budget, a team), and without a foot into an established market, I say . . . start with the audience. You will have the best probability of becoming successful.

          Steve
          There's no "but" needed. I said I agree with needing a market 97% of the time. The 97% was basically a "figure of speech" and not to be taken literally, just as your use of "10,000" is just an example.

          And my comment about Jobs wasn't advice, but merely a conversational topic. I also explained why Jobs was an exception. Jobs' skill as a marketer is something all marketers should be aware of.

          I admit, I did assume a basic level of intelligence. If someone takes my Jobs comment as gospel on how they should market, they probably aren't smart enough to be marketers. I think it's OK to assume most readers are intelligent enough to understand my comments about Jobs without telling them they can't do what he did.

          If you read my FIRST post on this thread, you'd see I said that the most important question a marketer should ask is where specifically they will find customers. That's the same as saying find a market, then create a product, only be very specific about where you can reach that market too. Just because there's a demand for something doesn't mean everyone knows how to or can reach that market.

          Again, there's no need for "but"...
          Signature
          Discover the fastest and easiest ways to create your own valuable products.
          Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
          {{ DiscussionBoard.errors[9895857].message }}
  • Profile picture of the author Fonzan
    Originally Posted by David Burnett View Post

    Wat up Fellow Entrepreneurs,

    I have a question that I think some of you could shine your knowledge on!

    I'm in the process of creating a product and am stuck on this question...



    Should I design a product around an audience I have selected?

    Or

    Should I find my audience around the product I have created?



    There are pro's and cons to both that I keep coming up with... so any input would be greatly appreciated!!

    Keep working towards your dreams!!

    - David
    Well, I would say make a product that serves the need of many!
    To make good money you create a product for people who:

    1. Want to look beautiful, especially the ladies
    2. Make more money, With the economic recessions,
    more people are looking for way's at the internet.
    3. To become thinner, Fitness industry of course (Burn those calories)
    4. To become more healthy, of what you eat, your lifestyle.
    5. Evergreen products like Energy company, satellite tv
    6. Personal development to create a wealthy mindset.
    7. Dating service, like how to get your ex back / how to attract your soul-mate.

    So yeah, start with a evergreen product with a BIG targeted group of people.
    Can't go wrong here.....
    Signature
    Try this if other courses failed,
    Like, "How to sell affiliate products"
    http://dearfonz.com/
    {{ DiscussionBoard.errors[9895512].message }}
  • Profile picture of the author jay761
    This is what I was wondering I have been looking into product creation for a while I decided on IM because I think I could help people most in this niche and I have studied it the most. The pros to designing your product around an audience is that you know your going to have sales if you keep them informed have their input etc. the negative is finding that audience. However this is the best to go with because if you create a product that no one wants you wont make many sales. Its best to know your audience first.
    {{ DiscussionBoard.errors[9895634].message }}
  • Profile picture of the author hilear
    If you are passionate about something and know there is a market I would start there. It is easier to write the content when you personally know it. Just do it.

    Beyond that there are obviously certain topics that provide a huge marketplace, health nutrition weight loss, self-help, MMO, IM etc that provide ongoing avenues to get in front of people.

    Creating the product is where most people get stuck. Go after it and create it...then worry about where to market.
    {{ DiscussionBoard.errors[9895696].message }}
  • Profile picture of the author carlamae
    A huge CON to building your audience first...will you be ready for them??? If you don't have a product in place to offer them, what are they supposed to do, just wait? You will lose a bunch of followers that way...I know this from one of my many personal learning experiences in the past! lol Your audience starts to grow really quick and you begin spinning your wheels in a panic to try and fulfill their wants....it's a scary feeling.
    {{ DiscussionBoard.errors[9895765].message }}
  • Profile picture of the author tyronne78
    You don't need to reinivent the wheel. Market products and services that people ALREADY have a want and need for.

    Kurt makes a good point. The real question you have to ask yourself is where are you going to find customers (once you pick your market) and do you have the time,money and resources to acquire them.
    {{ DiscussionBoard.errors[9896434].message }}
  • Profile picture of the author borsaronero
    Always Audience first, no make any sense to create a product if you don't have an audience.
    Signature
    Learn how to start a Blog in less than 5 minutes? Check it now!

    Improve your selling with the right email signature

    Discover How To Take Control Of Your Lifestyle With: LifeStyleUltimatum.com
    {{ DiscussionBoard.errors[9896460].message }}
    • Profile picture of the author David Burnett
      Again, thanks to all who replied!! Your advice is much appreciated.

      Now on to the solution.

      I already knew the solution per say, I just wanted to see if my answer to it could be confirmed or shaped through some people that have had experience too. I'm always trying to learn



      This is what I believe is the best way


      Plan the product (don't design it yet!!), then I would teach the content to that audience that already has the demand and work and shape the product to something they will buy. Then when I build & launch, I have an audience to sell to and my product solves their problem.



      So this is kind of a hybrid approach. But focuses a lot more on audience first. The only difference is to come up with the product concept to start looking for an audience that has the demand

      It never hurts to see what other marketers have done and you guys definitely helped while I did stick to my initial idea that I have been using for a while.

      Thanks again to all that replied. I also hope this thread will help some newbies!!

      - David
      {{ DiscussionBoard.errors[9902458].message }}
  • Profile picture of the author Jeff Gilbert
    Hi David, glad that you're coming closer to an answer for yourself. I think it's always good to find the demand or the audience and then meet it. Seems like you're doing half and half. I wish you the best of luck. Don't think about it for too long though. Just get it out there. There will always be somebody out there that will say "I'm so glad somebody came out with this product". Those are your best customers...
    {{ DiscussionBoard.errors[9907049].message }}
  • There is only one logical answer here..

    Find A Audience First, Then Solve A Problem with your product..

    The other way doesn't work!!!!!
    Signature

    [CENTER][B]==> Do you want to make money online? [/B]
    Free video: How regular people are making 6-figures per month on the internet! [URL="http://www.clkmg.com/fc27/UDCL-IN2WF"][B]Watch this free video now![/B][/URL] <==[/CENTER]

    {{ DiscussionBoard.errors[9912026].message }}

Trending Topics