Choosing a niche you don't know much about? thoughts?

25 replies
I'd like to choose a niche that corresponds to the industry I want to work in: Insurance/Financial Services. Problem is, I know very little about this industry and I don't have the money to study for a FS qualification. If start a site on let's say remortage insurance or asset management insurance and it ends up being full of misinformed / amateur opinion, I am afraid it will look awful if in the future I show it to a potential employer. Is this a concrete risk? Shall I just stick to something I know about like football or music, but won't serve my future career / professional development?

I wanna specify that I am actually interested in this niche, my knowledge is just very amateur. There's Financial Qualifications I could get of course, but they're way too expensive for me.

Thank you

PS: I'll narrow it down of course, I'm aware it's a very broad niche
#choosing #niche #thoughts
  • Profile picture of the author discrat
    Hey Kobracai,
    If you are very interested in this Niche, there is absolutely NO reason why you should not pursue it.

    The knowledge can be acquired. Just give it time.

    A big problem is when you have NO knowledge and little passion for the Niche.

    That is when you can run into trouble




    - Robert Andrew
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  • Profile picture of the author Nicole Sakoman
    Originally Posted by Kobracai View Post

    I'd like to choose a niche that corresponds to the industry I want to work in: Insurance/Financial Services. Problem is, I know very little about this industry and I don't have the money to study for a FS qualification. If start a site on let's say remortage insurance or asset management insurance and it ends up being full of misinformed / amateur opinion, I am afraid it will look awful if in the future I show it to a potential employer. Is this a concrete risk? Shall I just stick to something I know about like football or music, but won't serve my future career / professional development?

    I wanna specify that I am actually interested in this niche, my knowledge is just very amateur. There's Financial Qualifications I could get of course, but they're way too expensive for me.

    Thank you

    PS: I'll narrow it down of course, I'm aware it's a very broad niche
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  • Profile picture of the author kindsvater
    One way to learn a lot about a topic, and to enhance your career, is to create a site and be forced to acquire the expertise to make it a useful site.

    .
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  • Profile picture of the author DCudmore
    The big mistake most people make when they attack a niche they are unfamiliar with, in my opinion, is not immersing themselves in it.

    If you're really passionate about it and see a future in it, spend a few weeks, even up to a month learning. Take notes, and then you can publish them on a basic site if you want, and edit them as you learn.

    There's nothing wrong with building a site from the perspective of a beginner. Think about Pat Flynn when he started.
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  • Profile picture of the author ContentedRich
    I'm not going to comment on picking up a general niche and pursuing it if you don't have the knowledge, but do have an interest. Seems perfectly fine in my opinion if you have the will to learn.

    However, the insurance and financial services sector is extremely heavily regulated in many countries, and you need to be very much aware of the fast evolving industry (at least in the EU and US, though I'm sure it's similar elsewhere too).

    Add to this the hugely competitive nature of the industry - there's a lot of money to be made, so naturally there's also a huge amount of competition. Even in very specific niches within the industry (more so than remortgage and asset management insurance).

    That said, if you're looking at it to improve your knowledge and eventually work for one of the bigger players, then there can't be many better ways of proving your ability in the sector than running your own site/blog.

    Have you had a look for any appropriate MOOCs? Coursera and EdX are good places to start.

    Rich
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  • Profile picture of the author positivegirl
    Originally Posted by Kobracai View Post

    I'd like to choose a niche that corresponds to the industry I want to work in: Insurance/Financial Services. Problem is, I know very little about this industry and I don't have the money to study for a FS qualification. If start a site on let's say remortage insurance or asset management insurance and it ends up being full of misinformed / amateur opinion, I am afraid it will look awful if in the future I show it to a potential employer. Is this a concrete risk? Shall I just stick to something I know about like football or music, but won't serve my future career / professional development?

    I wanna specify that I am actually interested in this niche, my knowledge is just very amateur. There's Financial Qualifications I could get of course, but they're way too expensive for me.

    Thank you

    PS: I'll narrow it down of course, I'm aware it's a very broad niche
    Hi, moat of the times people do know less than you, or they are lazy and don't want to do researches.
    So, the question is: do you like that niche?

    if yes,you can actually help people by doing what you want and, at the same time, position yourself as an authority within the niche.

    if you don't know something, performing a little research will be nice for you if you are in a niche you like, then, by giving people that info, the positive feedback that will give you the input to learn more about it and become more experienced with the time

    Hope that helps
    Jany Luz Posada
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  • Profile picture of the author QueenMelanie
    If you are interested in this topic then surely you will enjoy and want to learn about it. You don't need to pay for an education man, you have an internet connection. I guarantee that you can become a master of any industry or topic from the free sources of info! all the paid sources do is regurgitate what they learned for free anyway!

    So yes I think you should go for that niche! I find the learning the niche one of the funnest aspects of launching a site
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  • Profile picture of the author bigfriendly
    Hello,

    You could also use an alias/nickname when you first start posting info to your site. In the future you can always update your site with your real identity.

    Best wishes
    Scott
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  • Profile picture of the author Woodsusa
    You could always approach people who are experts in this niche, and ask for guest posts or interview them. Then, you'd get accurate information, and they'd get exposure. It's a win for you both, and you'd be networking in your niche as well.

    Of course, there are lots of people who want a non-technical approach to complicated subjects...you could share as you learn, and your readers could learn along with you. Good luck!
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    • Profile picture of the author Andre Slater
      I am personally a fan of going with a niche you have a passion for... Something you can talk with someone for 5 minutes straight and get excited...

      People are now more into things that are authentic...

      You will always do better in something that you are actually doing and is you.

      If someone were to pay for knowledge of something would they

      pay someone who has heard about something

      or

      pay someone who knows and lives that something

      Just my thoughts.
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  • Profile picture of the author Slade556
    You could give it a try and, since this is what you want to do in the future anyway, learn about it as you go! Choosing a niche you're not familiar with is indeed more difficult than writing about football, but if you want to pursue a career in financial services, you'd have to learn about it anyway.
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    • Profile picture of the author myob
      For many niches, I would agree with much of the advice here. However, especially in the US and perhaps elsewhere, there are harsh penalties for providing more than very rudimentary information without having the required license(s) in these specialties.

      My strong recommendation is for you to consult with competent legal counsel or wait until you have obtained the appropriate credentials. What would look awful to a future employer would not just be "misinformed / amateur opinion", but even worse if you were charged with practicing without a license.
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      • Profile picture of the author Kobracai
        thanks for the advice, yeah I am also afraid of legal actions. a site like MoneySuperMarket - Helping You Make The Most Of Your Money has a disclaimer saying that the advice should always be followed up with personal research etc. I could insert something similar but I'm afraid if I speak like an authority without having the qualifications I will end up looking really bad


        also the FS landscape differs from country to county, which would mean less visitors an therefore less money compared to, let's say, baby clothes (which are bought all over the world)

        I'm actually off this idea now, thanks for the perspective you have all given me, appreciated
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  • Profile picture of the author dave_hermansen
    As others have said, you don't have to know much about a topic to decide to jump into it. Be passionate is what's most important, the knowledge will come with time spent and a lot of it comes during the project build out.

    I would recommend doing some researching and finding a specific niche within that general topic that you can focus on. Become an authority on that specific niche topic and you can do extremely well!
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  • Profile picture of the author Dilip Mane
    Better to start with what you know now or are comfortable to work with, though not with commanding authority on the subject matter.

    It is also important to know which business model suits to your knowledge, skills. and resources so that you have a working knowledge of your online venture that will help you one or the other way to apply onto a niche that you want to choose as a profession.

    You cannot go for an authority site or a blog if you don't have a commanding knowledge on the subject matter or a niche.

    Formal qualification could be an added advantage but should not be a barrier. Knowledge is important than the qualification.
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  • Profile picture of the author Turquoise Badger
    I hope you know that love and infatuation are two different things. Same for interest and passion. If its really your passion you would do whatever it takes to get there. If its just the money thats driving you (without passion) you would get demotivated easily and throw in the towel after a while.
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  • Profile picture of the author tyronne78
    If you decide to dive into the insurance/financial services niche definitely try to get certification. It'll make you seem more credible in the minds of your target market. Having actual experience marketing insurance/financial service products is also a plus.

    There are 2 things to focus on when entering a market to do business in:

    Commerciality (are people spending money in this niche/market?)

    AND

    Passion (do I have passion about the market I want to enter).
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  • Profile picture of the author winnermarketing
    If you study very well the subject you can obtein the right knowledge without attend university
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  • Profile picture of the author allegandro
    Well, if you are new and you want to start making money, forget about the niches that you don't know.

    Read this first: http://www.warriorforum.com/main-int...ake-money.html
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  • Profile picture of the author SandraGenJobs
    Keep in mind that all people who actually have a vast knowledge about something, started from the zero. They too at some point didn't know anything about it. Not knowing something isn't a problem, the problem is not wiling to learn.
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    • Profile picture of the author LaunchPurveyor
      I think I read somewhere that if you just read 3 books on a subject you would then know significantly more than a majority of the population. So, if that's true, you should be in a pretty good position to jump into your niche once you've digested everything in those 3 books.
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  • Profile picture of the author DIABL0
    What is your plan to generate revenue?

    The reason I ask is that they are both great verticals for lead generation, they have mass appeal and you can find good paying lead offers for them.
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  • Profile picture of the author seobuzz
    Internet marketing is like following your passion. If you are getting into something which you don't like, it will be like a day job to you. So like all other full time job, you will lose interest.

    So I would not suggest you to chose that niche just because it is more profitable compared to other. You mentioned that you have interest in music and football; these two are also very large niche. And if you start working any of these niche, I am quite sure it will be more profitable and also you will enjoy what you will do.
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  • You don't have to have worked in a niche to choose it. However you do need to do your homework. Since you don't have the money to pursue certification (which you can't get unless you work at a firm of some sort of registered start your own) start with online research, read everything your library has on the subject, join groups they're a member of, attend their conferences, etc.

    I know many FAs who choose to work with doctors. The FA is not a doctor but is interested in medical community and immerses themselves in it. They know everything about their clients.

    Having said that, it seems from some things you have in your question, that you might be pursuing the product more than the who will buy it. IMO that is dangerous.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by Kobracai View Post

    I’d like to choose a niche that corresponds to the industry I want to work in: Insurance/Financial Services. Problem is, I know very little about this industry and I don’t have the money to study for a FS qualification. If start a site on let’s say remortage insurance or asset management insurance and it ends up being full of misinformed / amateur opinion, I am afraid it will look awful if in the future I show it to a potential employer. Is this a concrete risk? Shall I just stick to something I know about like football or music, but won’t serve my future career / professional development?

    I wanna specify that I am actually interested in this niche, my knowledge is just very amateur. There's Financial Qualifications I could get of course, but they're way too expensive for me.

    Thank you

    PS: I’ll narrow it down of course, I’m aware it’s a very broad niche
    K dude, here's what you do.

    1. Go to Google Alerts and subscribe for daily updates on terms in the F&I field.

    You can google an insurance glossary and other news items about the subject to get these terms.

    Now you will start getting news articles about the topic...that you can COMMENT on in your blog.

    Wait for a couple days and you'll see three or four Alerts are about the same subject. Combine them into one "reaction" or "compare/contrast" article.

    2. Research who the top five insurance salespersons in your area are.

    Heck, whoever is renting the biggest and best billboard space will do.

    Call or email requesting an interview on a specific topic. You can even ask them what they'd like to talk about (think "they're educating the public with this.")

    Let them know they and you will both own the recording, and you can use it in whatever non-profit way you like.

    This is a good marketing tool for both them and you.

    You post this on your site.

    Now, when you have three or four of these, you are going to have a lot of credibility. It's going to show any employer that you are Actively Learning about the field. The fact that you've spoken with these experts is undeniable, and some of their authority will rub off on you by doing so.

    3. Get involved in insurance forums. You can just lurk if you want...you can ask questions...the point here is to get a feel for what other people in the industry are talking about.

    Their questions can be great prompts for your own articles.

    And when you do an interview, or write an article with an above-average angle, post it in the forum. When you have a thread with a dozen Thanks and seven comments, that's far more impactful ot a reader/employer than a lonely blog post with tumbleweeds blowing by.


    I have done similar things to create online content and have custom roles created for me. When you get something like this in front of a decision maker, they love it. After all, who else does this? Everyone else is too lazy and unimaginative. Let them chase Want Ads with resumes and cover letters. You'll stand out, even with a site having just a few articles and one or two interviews.
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