What if I sold the same product on 3 totally different sites?

8 replies
If I sold the same product using 3 different websites with 3 different sales letters and 3 different domain names, would this be like having 3 different products making me 3 times as much money? Just a thought.
#product #sites #sold #totally
  • Profile picture of the author garyv
    The money is in the traffic, and it's usually best to concentrate your efforts on a single website. However lately I've been making 2 separate sites per single product, promoting them both, and then selling the one that doesn't perform as well.
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  • Profile picture of the author artsub
    Garyv is right that the money is in the traffic. Let's say you can get 300 visitors somewhere (somehow). You would make more or less the same money if you send 100 to each of the 3, as if you sent 300 to one of them.

    Having said that, it is a good idea to split test different pages and pitches on the same product to see what sells best... but you can do that on the one domain.

    Having said all that... if you had 3 pages with 3 products... now you can make more money... because you can recycle those visitors. Back to the example, you send 300 visitors to your first page, the ones that don't buy might see a popup getting them to go to the second page, and the ones that do buy get directed to the 3 page as an upsell (or whatever). Now you get to count some of them twice.
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  • Profile picture of the author Fernando Veloso
    Mike, that's one of the most common strategies of some senior IMers. They dominate one niche this way.

    85% same product - different sites, different pen names.

    And yes, it works as long as you can keep the work flow for all the sites.
    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author megaresp
    Wouldn't an affiliate programme do essentially the same thing, but on a much large scale?

    Having said that, why not do both? Your affiliates can send traffic to 3 different sales pages (or even one that splits between the 3), which gives you really useful data on which method works best.

    Once you've had at least 5,000 visitors through each of the 3 pages, see if there's a clear winner and a clear loser. If there is, drop the loser and create a new sales page. Over time, you should evolve an excellent conversion rate.

    66 ways to get links (and traffic) to your site.

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  • Profile picture of the author Fernando Veloso
    Here's a video from Malcom Gladwell:

    Malcolm Gladwell on spaghetti sauce | Video on TED.com

    Listen how you can brand same product into 3 or more sub-niches.

    Lose weight for man
    Lose weight for woman
    Lose weight for kids
    Lose weight for seniors
    Lose weight for mid-age

    Sometimes you're trying to sell a product to a 20 years old, when in reality you should brand it and sell it to mid-age males. etc etc

    Just a idea
    People make good money selling to the rich. But the rich got rich selling to the masses.
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    • Profile picture of the author Robyn8243
      It won't necessarily bring you three times the money, but it
      can be a great method for testing prices (and everything else)
      and targeting different markets.

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  • Profile picture of the author jukeboxhero
    My suggestion would be to make 3 different squeeze/presell pages, optimize them each for different keywords, then point them all back to your same sales page with the thank you or confirmation link or both.

    This enables you to presell using different negative keywords, competition keywords, etc.

    I've actually optimized for the name of my competition who calls himself the "king of x"....Except when I optimized for his name my title or description says "The grand daddy" then I added his name with some other review type stuff but all pointing back to my product.
    If Copywriting Legends Like John Carlton, Gary Halbert and Even Franky Kern Recommend

    >>>> This <<<<

    Shouldn't You Pay Attention
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