Relationship between Alexa rank & no. of visitors

16 replies
Anyone know how to roughly estimate the number of daily visitors a site might have if it has an Alexa rank of 4000?

I think that's pretty darned good, but I have no concept of what that would translate to in terms of numbers of visitors.

Thanks for any leads, references or resources on this!

Marcia
#alexa #rank #relationship #visitors
  • Profile picture of the author Andre Slater
    What's the point of your question?
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    • Profile picture of the author marciayudkin
      What's the point of your question?
      My question was this...

      Anyone know how to roughly estimate the number of daily visitors a site might have if it has an Alexa rank of 4000?
      In case that is not clear enough, I am asking: If a website has an Alexa rank of about 4000, about how many visitors a day is it probably getting?

      There are rough rules of thumb for converting an Amazon rank to number of sales, and I thought there might be some rough translation like that for Alexa rank as well.

      Marcia
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  • Profile picture of the author Slade556
    I often wondered about this myself, but I'm not sure there is an exact formula to calculate number of visits using the Alexa Rank. However, if you do a quick google search for "alexa rank traffic estimator", you'll find a few websites that will at least give you an idea about what you're looking for.
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  • Profile picture of the author fpforum
    It's way to hard to tell. I've seen sites getting 1k uniques per day having alexas in the millions, and sites getting 20-30 uniques a day be under 1mill, lol. There is really zero way to tell from Alexa...

    What you can tell is..if it's in the top 100k it likely does get allot of traffic. I would say at least in the thousands per day.
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  • Profile picture of the author FreedomBlogger
    I have also wondered this for a long time. I dont think there is anything to help you get an average of daily traffic to a website through the Alexa Rankings.

    Lets just go with, the lower the Alexa Rankings, the better!

    I wish you the best!!

    Cheers!
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  • Profile picture of the author DireStraits
    Some formulas may get you closer than others, but the only way you'd be able to sort the wheat from the chaff is by having the accuracy of your estimations validated/scored by those with access to raw stat data from the server logs of a statistically significant number of sites.

    The top and bottom of it, really - just as it always has been - is that Alexa rankings derive from the activity of Alexa Toolbar users, a demographic whose surfing behaviour isn't typical of web users generally. Whatever "typical" is.
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    • Profile picture of the author Ejsuhh
      Originally Posted by DireStraits View Post


      The top and bottom of it, really - just as it always has been - is that Alexa rankings derive from the activity of Alexa Toolbar users, a demographic whose surfing behaviour isn't typical of web users generally. Whatever "typical" is.
      So how reliable is the Alexa number exactly? How good of an indicator can it be if it is reflecting only the traffic of those that are using Alexa Toolbar?

      Am I underestimating how many people use the Alexa toolbar?? What is the demographic of Alexa users anyways, anybody know??
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  • Profile picture of the author JensSteyaert
    It also depends on the niche of the site. Tech blogs for instance will have a much lower Alexa rank because most people who visit it will have the Alexa toolbar installed.

    On a fitness blog most people don't even know what an Alexa rank is, so you can't really have a good understanding with just this metric.
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  • Profile picture of the author Leadsupply
    I think there is a weirdly linear (in a log-log sense) relationship between the visitor count (number of monthly visitors) and the global Alexa rank of a website.
    It implies that to improve your ranking by a factor of 10, you need 10 times the visitors.
    To halve your ranking, double the visitor count.
    If you dropped to 1/3 of your usual site visitors, your new ranking will be old ranking x three and so no.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by marciayudkin View Post

    Relationship between Alexa rank & no. of visitors
    There isn't one, Marcia.

    It's more or less random nonsense.

    The last time I looked at my own "Alexa rankings", I checked out two of my sites. One, which is a private blog only really for my rather widespread family and gets almost no traffic at all, had a really low "Alexa ranking", meaning that they think it "gets enormous traffic" (but not according to my server logs!), and the other, which genuinely gets so much traffic, in floods, that I have to have special hosting for it, is apparently nowhere to be seen! It really IS as unreliable as that.

    But when you look at what it's actually measuring, that's not a great surprise, is it? Why on Earth should there be any correlation at all between a site's actual traffic and the number of visitors it gets who happen to have the "Alexa toolbar" installed and running in their browsers at the time of their visit? That's all it can measure.

    Does Alexa give total traffic qty?

    (newb) Is Alexa important?

    How important is Alexa ranking?

    Importance of Alexa.

    How do you find the guru sites that are highest ranking in Alexa?


    Alexa or Page rank is more important


    .
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    • Profile picture of the author StingGB
      I did some research on Alexa a couple of years ago. I checked out competitor sites within my niche (not IM). My site was consistently getting around 20k uniques PM back then, I ranked 450k on Alexa. A competitor who I knew was only getting around 16k unique's PM was ranked near 100k.

      I think Alexa use the quality of incoming links to rate sites, because in reality that's all the information they have access to.

      Edited to also say: There is another thread here today where a meme site is getting 1k unique's a day with an Alexa rank of 12 milllion. Reinforces my point I think.

      Conclusion: Site visitor comparisons even within a given niche are unreliable on Alexa.
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  • It really depends on how many of your visitors have the alexa toolbar. Some of the low end tech visitors may not. If you run a technology website, you may get a lot.

    I wouldn't call it worthless, but it certainly should not be used for determining the worth of a site.

    -CG
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Charles Goodnight View Post

      I wouldn't call it worthless
      Nope, even I wouldn't call it worthless (for example, if you're selling either a website or advertising space on one, and dealing with internet marketers who don't understand how it works and exactly what it purports to measure - then it could be relevant to you just because it is to your customers).

      But to put it mildly, there certainly isn't a realistic or meaningful way of trying to correlate Alexa rankings with actual traffic.

      .
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      • Profile picture of the author Andre Slater
        Checking internet live stats. com

        The total amount of websites is 1,212,395,642 and counting

        So IF big IF Alexa is ranking all of these sites and a site is 4000 out of the above number, the traffic they are probably getting is a butt-load.

        Unless you have their google analytics account no way to know for sure...

        If you are trying to understand how much traffic you will get if you get a site ranked to 4000

        If your site is ranked 4000 you probably won't be worrying about traffic at that point.

        You'll be trying to keep it.
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      • Profile picture of the author MikeFriedman
        Originally Posted by Alexa Smith View Post

        Nope, even I wouldn't call it worthless (for example, if you're selling either a website or advertising space on one, and dealing with internet marketers who don't understand how it works and exactly what it purports to measure - then it could be relevant to you just because it is to your customers).

        But to put it mildly, there certainly isn't a realistic or meaningful way of trying to correlate Alexa rankings with actual traffic.

        .
        I would still call it worthless. Better to educate the customers so that they understand why it is worthless than to feed their ignorance in my opinion.


        BTW, anyone know why Alexa got banned? Didn't see that one coming.
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  • Profile picture of the author Janice Sperry
    Any unscrupulous website owner can artificially lower their Alexa ranking. It is easy to find cheap "Alexa traffic" that is purely bot traffic. Running 10k "visitors" a day for a couple of weeks or so can make the Alexa ranking very low. The website might not have a single real visitor.


    If you trust the website you still can't know about real traffic by looking at Alexa. About the only thing it is good for is to possibly see general trends of traffic increases or decreases. Sometimes you can also use it along with other metrics to make general comparisons with similar sites.
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