Question for geniuses

29 replies
Hello,

Difficult question here, let's see if you can come up with a good answer.

With some friends we have established that a good business is
selling some product on the street.

Let's say bracelets for the sake of argument. (it's something a little
more witty and new)

We would now like to teach people this method and have them
go around the cities all over the world doing this, giving us
a percentage.

The problem is: it's too easy for them to just learn how to do it
and go do it on their own.

How could we make more valuable for them staying with us
rather than doing it on their own?

Maybe someone already found some solution for this problem.

Thanks!
#geniuses #question
  • Good luck, if you find someone like that let me know.
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  • Profile picture of the author John Pagulayan
    I haven't doen this yet but let me try. How about this ...

    Teach them for FREE but make sure the 'materials' are manufactured by you guys. So no matter what, they'll keep coming back to you.
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  • Profile picture of the author NRabosa
    I'm not a genius, but I'll give it a shot.

    Let's say that they do have the audacity to go out of their way to sell the bracelets they've learned to make, from the lessons they've learned from you.

    Here are some countermeasures for that:

    1. Before signing up to your "livelihood program" have them sign a non-compete, non-disclosure contract. This is just a safeguard procedure, not as a means to discourage them to go against you.

    2. Give them an incentive program. Say like, for those who can make XXX past their quota of the month gets a vacation trip or a dinner date. Something like that.

    3. Establish your brand. They would rather be associated with a company with a tradition rather than starting from scratch.

    Bottomline is, you'll have to take care of your bracelet makers.
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  • Profile picture of the author Wealthyclark
    You really have me stumped for the time being and believe me that's really saying something, lol. I'm thinking but I could brain storm a little better with more information such as:

    How much does it cost to make or obtain the product?
    How quickly can the product be made or obtained?
    Whats your estimated percentage of people that would buy?
    Is it based off of impulse or need?
    And so on.....
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    • Profile picture of the author marcellom
      Originally Posted by Wealthyclark View Post


      How much does it cost to make or obtain the product?
      How quickly can the product be made or obtained?
      Whats your estimated percentage of people that would buy?
      Is it based off of impulse or need?
      And so on.....
      They can buy the product in any store. Estimated percentage of people that would buy is high since it's something innovative and cheap. Yes, based on impulse.

      Bottom line is once we teach them how to sell they would be able to work independently quickly.

      Maybe an affiliate system through which they would earn from the money made by other sellers they invited?

      The main problem is that being a physical product they take the money themselves and they would need a big motivation factor to send us a part of that/don't lie etc..

      How could they be really motivated to send us this percentage instead of the oppositve (lying saying they didn't make any money)?
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      • Profile picture of the author agmccall
        Originally Posted by marcellom View Post

        They can buy the product in any store. Estimated percentage of people that would buy is high since it's something innovative and cheap. Yes, based on impulse.
        If you can buy the product in any store, then why would anyone be exclusive to you

        al
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  • Profile picture of the author RealCasher
    The only way is to make them loyal friends. If not, why would they stick with you for a small percentage instead of getting it all.
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  • Profile picture of the author Slade556
    Establishing a brand would probably work. If you can do that, then it's possible they won't start on their own behind your back. If you already have an established brand people know about, you will already be one step ahead of them, which might just keep them loyal to you.
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  • Profile picture of the author NRabosa
    To add: Loyalty points matter.

    For example, if you sell 5 "bracelets", you'd get to keep 1 bracelet profit all yours. So that's a 5 + 1 offer.
    Or something like, for every 200 "bracelets" you'd get 10 "bracelets" free worth of material.

    I'm sure you can come up with more creative ways to make them stick with you, rather than going solo.
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    • Profile picture of the author marcellom
      Originally Posted by NRabosa View Post

      To add: Loyalty points matter.

      For example, if you sell 5 "bracelets", you'd get to keep 1 bracelet profit all yours. So that's a 5 + 1 offer.
      Or something like, for every 200 "bracelets" you'd get 10 "bracelets" free worth of material.

      I'm sure you can come up with more creative ways to make them stick with you, rather than going solo.
      Guess what, if you say you sold 0 you get 5 bracelet profit all for you..
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      • Profile picture of the author NRabosa
        Originally Posted by marcellom View Post

        Guess what, if you say you sold 0 you get 5 bracelet profit all for you..
        You're thinking that they won't give you the cut/percentage right? Well, they're not really interested with anything you have to offer. After teaching them for free, they have no sense of gratitude.

        But hey, it's business. Gratitude is a virtue not a requirement.

        Any other incentive programs you can think of? I'm interested in following this thread now.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by marcellom View Post

        Guess what, if you say you sold 0 you get 5 bracelet profit all for you..
        Sell the shovels - not the dirt.

        Write up an ebook on how to make and sell the "bracelet" and you can sell that online and off.
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        • Profile picture of the author friendclk
          Originally Posted by Jill Carpenter View Post

          Write up an ebook on how to make and sell the "bracelet" and you can sell that online and off.

          Yep, that's the beauty of eBooks, you can now sell a million copies of a great idea!
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        • Profile picture of the author Brent Stangel
          Originally Posted by Jill Carpenter View Post

          Sell the shovels - not the dirt.

          Write up an ebook on how to make and sell the "bracelet" and you can sell that online and off.
          Profitable ideas can be very lucrative!
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  • Profile picture of the author NevinC
    As a genius, I demand at least a fee to answer your question
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  • Create a Pyramid Scheme/MLM Model O_O

    that's how every other company does it. Seriously though, look at legal shield and other similar companies.
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  • Profile picture of the author kk075
    The key to this is pretty simple and you have several options. Since the vendors can make these bracelets without you after you teach them your process, expecting them to pay royalties is a bad expectation. But you can-

    1) Make them sign a nationwide non-compete contract agreeing to buy all materials from you. That way, if they start selling their own on the side, you have legal recourse.

    2) Don't worry about getting a percentage at all...just sell the business and territory rights to them outright for a set fee. That way you make your profit up front and don't have to worry about keeping up with anything.

    3) Just put a clause in the contract that they will pay a percentage of their sales in royalties for xx months. Or that they have to buy all materials from you for xx months. Or both.

    4) Plan on introducing new products every three months that vendors can use for additional revenue streams. Provide them with enough benefits to stay loyal to you (along with a contract) and they probably will.

    5) Don't sell the idea to anyone at all...hire managers in different areas and pay them well to oversee production, distribution and sales. Make it a 50/50 partnership and they have nothing to gain by being dishonest. That way, it stays your property and you have criminal recourse as well as civil.

    There are a hundred different ways to do this; just pick one that works for you.
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    • Profile picture of the author friendclk
      You could make them use a card-swipe app on their mobile phone that is registered to your business. That way all transactions they make, will go to you.
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  • Profile picture of the author Joan Altz
    Make the proposition very mafioso-style - use lots of Godfather-like slang - the underlying threat of being "whacked" should work.
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    • Profile picture of the author BigFrank
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      Originally Posted by Joan Altz View Post

      Make the proposition very mafioso-style - use lots of Godfather-like slang - the underlying threat of being "whacked" should work.
      Finally - an answer to the question that would actually work. :-) A few corpses turning up at prominent locations should get the point across.

      Cheers. - Frank
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      • Profile picture of the author NRabosa
        Originally Posted by BigFrank View Post

        Finally - an answer to the question that would actually work. :-) A few corpses turning up at prominent locations should get the point across.

        Cheers. - Frank
        For the love of bracelets

        I'd watch that indie film.

        Kidding aside, it would discourage people to sign up for you...
        Unless they're digging into all the boardwalk empire thingie.
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  • Profile picture of the author Easy eBay
    To be honest I think you'd have trouble stopping people from just doing it themselves, especially if the product is e readily available for them to get their hands on.

    Probably your best bet is to, as some others have said... Create an ebook and sell that as the business model or maybe a franchise.

    You could even create a coaching course and charge people to learn the system. If it makes a lot of money people would be willing to pay to start up on their own. 1,000 people at $1000 makes you a million.
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    • Profile picture of the author Grateful Warrior
      Originally Posted by Easy eBay View Post

      To be honest I think you'd have trouble stopping people from just doing it themselves, especially if the product is e readily available for them to get their hands on.

      Probably your best bet is to, as some others have said... Create an ebook and sell that as the business model or maybe a franchise.

      You could even create a coaching course and charge people to learn the system. If it makes a lot of money people would be willing to pay to start up on their own. 1,000 people at $1000 makes you a million.
      Exactly. Best suggestions yet.

      Franchise it or sell it as a business opportunity of some type. You can advertise it in those "start your own business" and similar magazines. A turn-key business. Get good $ upfront and make money again when they buy materials from you and make sales. Get a % of everything. Kind of like "Paint Bull" or similar franchises.
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  • Profile picture of the author quinng123
    Quite honestly because the details are so vague it is difficult to comment on, but you might be over estimating how willing people are to start their own business from scratch or start something new.

    For example many people buy services on fiverr and then upsell the same service for higher prices across the internet via forums and websites. You might ask yourself why doesn't this person (from fiver) just sell their prices for higher elsewhere then? Its because some people simply don't want to or don't have the where with all to be motivated to do otherwise.

    Although some people might do it on their own, there are also a good percentage of people who will just stick to working under you just because they don't want to do the ground work themselves. Those are the people you should be worried about, not the others who might start their own businesses
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  • Profile picture of the author BestSEO
    Make sure that the leads come in and are managed by a third party for the materials. This is a way to protect yourself.... My two cents....
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  • Profile picture of the author Randall Magwood
    This is similar to the reprint & resale rights products niche online. Or even Clickbank affiliate marketing. Or even consulting or even referral marketing for that matter.

    It is what it is. It's just a business. The smart business owner would care less, because their marketing skills should be so sublime that they could start/takeover anything (that makes sense), and turn it into a cash cow within a short period of time.

    Don't gain anxiety over the business, or even the business model. Gain anxiety over which new business venture you're going to start and automate - while the goons are on the streets marketing your items for you.

    P.S. Thanks for stroking my ego with this thread title. Great way to get vets to respond to simple questions.
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  • Profile picture of the author Nirali
    you can tell people to sell your product. those people can get to keep little amount of profit like commission, and the rest goes to you . make sure they don't learn how the product is made otherwise they may start their own.
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  • Profile picture of the author TrackingDesk
    you have to keep an edge. And the only edge available to you in this case is the production of the goods. If you find a way to produce cheap and efficient, it will be difficult for a newcomer to compete.
    other than that, you have no other choice than jumping in the water hoping that no one will copy you.
    If the product is easy to produce, then only branding can save you. and branding means a lot of money spent in advertising.
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  • Profile picture of the author Lightlysalted
    Sell it as a franchise. Give them a reason to come through your organisation. Provide them with a ready to go business including business stationary, brand your brackets and patent them if you can to avoid people simply reproducing them.
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