Can someone explain the whole squeeze/optin/funnel setup?

13 replies
Hi there,

In most threads here on the Warrior Forum I see people mentioning the setup of a squeeze page, opt in and sales funnel. But they they rarely go into great detail.

There was one thread where the thread starter had a great description but I've lost it now.

If you can link to it or explain in detail that would be great, thank you!

Karl
#explain #opt in #sales funnel #setup #squeeze page #website help
  • Profile picture of the author entrepreneurjay
    Because it can get complicated it can be a book in itself

    Good one time offer that people find irresistable, high converting squeeze page, @ a high converting funnel equals a lot of money.


    Get a warroom membership Theres plenty of good books going into detail on this subject.
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  • Originally Posted by karlstech View Post

    Hi there,

    In most threads here on the Warrior Forum I see people mentioning the setup of a squeeze page, opt in and sales funnel. But they they rarely go into great detail.

    There was one thread where the thread starter had a great description but I've lost it now.

    If you can link to it or explain in detail that would be great, thank you!

    Karl
    use the search feature. Its a process to learn but will reap great benefits
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  • Profile picture of the author DWaters
    Here is a very brief outline -
    Squeeze page - A lead magnet such as a free report, useful ebook, mini-course, etc is offered as an incentive for a person to provide you with their email address and than they are on your list. Generally a squeeze page does not need a lot of content, just the offer and the form to optin by submitting the email address.

    Than you make use of your autoresponder where your list resides - You follow-up with useful content emails that will be helpful / interesting to the person and on occaision you provide sales related information that is related to the niche involved. You want to build some trust with useful content. Do not just send out sales messages.

    As mentioned about this stuff could fill a book and has in fact filled many. Using the search feature on this forum will help and may help you find the lost thread you were searching for.
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  • Profile picture of the author 7windows
    Yes, the squeeze page will solve a problem for a person in whatever niche you are marketing in. You will give them an answer to their problem in the form of an ebook, webinar, pdf, etc. in exchange for their email. The basis of the squeeze page is to squeeze their email address from them. These are also referred to as landing pages or opt-in pages. This page is the wide mouth part of a funnel. You get them into your funnel where you can continue to market to them. For instance on the download page where your new client is directed to for his free information that is going to help solve his problem you can have something for sale that will further help him. If you have a high ticket item you want to promote it is good to work backwards on the funnel in order to line up the correct products to market in your funnel. Take your high ticket item and work backwards down to your free offer. Once you have the other offers in place you can set it up in your auto responder. If they simply opt in to your free offer, you can have them on a free list and market to them other products. If they bought from you on your download page you can set them up on a buyer's list.
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  • Profile picture of the author Nightengale
    A sales funnel can refer to a couple of different things:

    1. The different products/services you offer and how they relate to each other.
    2. The specific process a prospect goes through to buy any one of your products services.

    Unfortunately, a lot of people don't clarify which one they're talking about when they say "sales funnel." Often, they're referring to both.


    1. The different products/services you offer and how they relate to each other.

    Here's a somewhat simplistic example:

    Let's say your main offer is a $200 offer. However, if you drive cold traffic directly to this sales page, you'll probably lose lot of sales you could otherwise get simply because few people are going to buy a $200 offer from someone they don't know at all and have no relationship with.

    So it's best to have a low-cost, "low-barrier" offer. So let's say you implement a new offer priced at $27. Some even offer $7 offers.

    The initial price is really irrelevant. What matters is getting someone to spend even $1 with you because once they do, they've crossed an important psychological barrier and are MUCH more likely to spend money with you in the future. They've decided to buy from you and you've proved trustworthy.

    So far, your funnel looks like this:

    1. Entry-level offer: $27
    2. Main offer: $200

    Next, you need an upsell offer. Numerous studies have been done and sales wisdom says it costs FIVE times more to get a new customer than it does to make a sale to an existing customer. So you can dramatically increase your profits by selling more to you existing customers.

    Let's say your upsell offer is $500. So now your business funnel looks like this:

    1. Entry-level offer: $27
    2. Main offer: $200
    3. Upsell offer: $500


    This is a super simple and practical funnel. Just remember that each product AND it's price need to have some sort of reasonable relationship to the rest of the funnel. For example, you can't make a $27 entry-level offer and then try to sell a $2,000 main offer. (Well actually, you can, but it's a bit more advanced and depends on numerous other factors.)

    Does that make sense? EVERYONE needs to have this three-part business funnel. Don't have just one product or service to offer. But those products need to relate to each other. They can't just be a random hodge podge of offers.


    2. The specific process a prospect goes through to buy any one of your products services.

    Selling products or services online happens in the same basic way for everyone, no matter what they're selling:

    Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

    That's it! It's that easy.

    Where it gets more complex is driving traffic, your different traffic sources (ads, JVs, guest blog posts, etc.) and the move to integrating content more seamlessly into your sales process. That now means instead of driving an ad directly to an opt-in page, you drive the traffic to a piece of content (article, video, etc.) and then the content drives them to an opt-in page or a sales page. So it would actually look like this:

    Traffic > Content (article, video, podcast, etc.) > Opt-in page > Autoresponder series (or e-zine) > Sales page

    And that's the 15,000 ft overview of your sales process (i.e. funnel).

    Hope that helps!

    Michelle
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    • Profile picture of the author karlstech
      Originally Posted by Nightengale View Post

      A sales funnel can refer to a couple of different things:

      1. The different products/services you offer and how they relate to each other.
      2. The specific process a prospect goes through to buy any one of your products services.

      Unfortunately, a lot of people don't clarify which one they're talking about when they say "sales funnel." Often, they're referring to both.


      1. The different products/services you offer and how they relate to each other.

      Here's a somewhat simplistic example:

      Let's say your main offer is a $200 offer. However, if you drive cold traffic directly to this sales page, you'll probably lose lot of sales you could other wise get simply because few people are going to buy a $200 offer from someone they don't know at all and have no relationship with.

      So it's best to have a low-cost, "low-barrier" offer. So let's say you implement a new offer priced at $27. Some even offer $7 offers.

      The initial price is really irrelevant. What matters is getting someone to spend even $1 with you because once they do, they've crossed an important psychological barrier and are MUCH more likely to spend money with you in the future. They've decided to buy from and you've proved trustworthy.

      So far, your funnel looks like this:

      1. Entry-level offer: $27
      2. Main offer: $200

      Next, you need an upsell offer. Numerous studies have been done and sales wisdom says it costs FIVE times more to get a new customer than it does to make a sale to an existing customer. So you can dramatically increase your profits by selling more to you existing customers.

      Let's say your upsell offer is $500. So now your business funnel looks like this:

      1. Entry-level offer: $27
      2. Main offer: $200
      3. Upsell offer: $500


      This is a super simple and practical funnel. Just remember that each product AND it's price need to have some sort of reasonable relationship to the rest of the funnel. For example, you can't make a $27 entry-level offer and then try to sell a $2,000 main offer. (Well actually, you can, but it's a bit more advanced and depends on numerous other factors.)

      Does that make sense? EVERYONE needs to have this three-part business funnel. Don't have just one product or service to offer. But those products need to relate to each other. They can't just be a random hodge podge of offers.


      2. The specific process a prospect goes through to buy any one of your products services.

      Selling products or services online happens in the same basic way for everyone, no matter what they're selling:

      Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

      That's it! It's that easy.

      Where it gets more complex is driving traffic, your different traffic sources (ads, JVs, guest blog posts, etc.) and the move to integrating content more seamlessly into your sales process. That now means instead of driving an ad directly to an opt-in page, you drive the traffic to a piece of content (article, video, etc.) and then the content drives them to an opt-in page or a sales page. So it would actually look like this:

      Traffic > Content (article, video, podcast, etc.) > Opt-in page > Autoresponder series (or e-zine) > Sales page

      And that's the 15,000 ft overview of your sales process (i.e. funnel).

      Hope that helps!

      Michelle
      Thank you for the very detailed and simple way of explaining the process and meaning of a sales funnel!
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    • Profile picture of the author Boonqueesha
      Originally Posted by Nightengale View Post

      A sales funnel can refer to a couple of different things:

      1. The different products/services you offer and how they relate to each other.
      2. The specific process a prospect goes through to buy any one of your products services.

      Unfortunately, a lot of people don't clarify which one they're talking about when they say "sales funnel." Often, they're referring to both.


      1. The different products/services you offer and how they relate to each other.

      Here's a somewhat simplistic example:

      Let's say your main offer is a $200 offer. However, if you drive cold traffic directly to this sales page, you'll probably lose lot of sales you could other wise get simply because few people are going to buy a $200 offer from someone they don't know at all and have no relationship with.

      So it's best to have a low-cost, "low-barrier" offer. So let's say you implement a new offer priced at $27. Some even offer $7 offers.

      The initial price is really irrelevant. What matters is getting someone to spend even $1 with you because once they do, they've crossed an important psychological barrier and are MUCH more likely to spend money with you in the future. They've decided to buy from and you've proved trustworthy.

      So far, your funnel looks like this:

      1. Entry-level offer: $27
      2. Main offer: $200

      Next, you need an upsell offer. Numerous studies have been done and sales wisdom says it costs FIVE times more to get a new customer than it does to make a sale to an existing customer. So you can dramatically increase your profits by selling more to you existing customers.

      Let's say your upsell offer is $500. So now your business funnel looks like this:

      1. Entry-level offer: $27
      2. Main offer: $200
      3. Upsell offer: $500


      This is a super simple and practical funnel. Just remember that each product AND it's price need to have some sort of reasonable relationship to the rest of the funnel. For example, you can't make a $27 entry-level offer and then try to sell a $2,000 main offer. (Well actually, you can, but it's a bit more advanced and depends on numerous other factors.)

      Does that make sense? EVERYONE needs to have this three-part business funnel. Don't have just one product or service to offer. But those products need to relate to each other. They can't just be a random hodge podge of offers.


      2. The specific process a prospect goes through to buy any one of your products services.

      Selling products or services online happens in the same basic way for everyone, no matter what they're selling:

      Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

      That's it! It's that easy.

      Where it gets more complex is driving traffic, your different traffic sources (ads, JVs, guest blog posts, etc.) and the move to integrating content more seamlessly into your sales process. That now means instead of driving an ad directly to an opt-in page, you drive the traffic to a piece of content (article, video, etc.) and then the content drives them to an opt-in page or a sales page. So it would actually look like this:

      Traffic > Content (article, video, podcast, etc.) > Opt-in page > Autoresponder series (or e-zine) > Sales page

      And that's the 15,000 ft overview of your sales process (i.e. funnel).

      Hope that helps!

      Michelle
      This is a really great post and I appreciate you taking the time to make it. I'm still very new to internet marketing (I've been trying on and off for several months (not the best practice, I know)) but I've been thinking about this particular topic for a few days now. I'm starting to realize that the process is very simple in theory but requires making the moves and sticking to them.

      I'll be saving your post for future reference.
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  • Profile picture of the author AlexMcLeod01
    Anik Singal is running a webinar tonight on this very topic. I don't know if the sign-ups are still open, but the free ebook he offered to get me on the list for it was really good. XD
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  • Profile picture of the author FreedomBlogger
    Well Nightengale just shared it all!! lol

    It is not complicated information. This is also related to Email Marketing. You use Capture Pages/Squeeze Pages with a Lead Magnet.

    A lead magnet is something someone really wants or needs, and they have to trade information to get it. If you came across a capture page that offers you a free ebook on how to build high converting funnels online, but in order to get it you have to put in your name and email - you probably end up trading your name and email for that ebook.

    That ebook is a lead magnet. It caused you to become a lead in someone's email list. And they would probably have an Upsell offer in the back end - or maybe not.

    It all depends on what you want to do. You can definitely have back end offers or not. Some people would rather follow up with the lead and offer them their products that way.

    Just to give you a better picture of how it all works, let me share these images with you:



    I think these images alone will help you understand the entire game a lot better!

    I hope this helps!

    Keep up the great work!

    I wish you the best!

    Cheers!
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    At the beginning, I thought making money online with a blog was super super hard. Not anymore. Learn the art of making money online blogging - step by step - HERE.
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  • Profile picture of the author borsaronero
    the best advice in my opinion is to investigate on many top marketer funnels, subscribe to them and write down what process they have setup.

    So you can build your own from what you like from every funnel you study.
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  • Profile picture of the author ron34689
    I'd like to know what are some of the difference with a wordpress
    theme to use to create a landing/squeeze page vr's using a wordpress
    plugin to do it.

    What do you use and why do you use it the way you do. Also, why don't
    you do it the other way? Or do you use both?

    I mean, could you use a wordpress theme that is specifically designed
    to build a wordpress landing/squeeze page WITH a wordpress plugin
    that ALSO builds landing/squeeze pages?

    Well any help on this topic would be very very useful as I am about
    to begin doing this. I have hosting and a url and am about to get
    an auto-responder going this week.
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