What should the pre-sell page consist of

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#consist #page #presell
  • Profile picture of the author Richard Batt
    Yes, for a few reasons.

    Someone clicking the link will do one of 3 things

    1. Opt-in and buy the product

    2. Opt-in and not buy the product

    3. Exit the page immediately.

    The amount of people choosing option three will be pretty low - they must have had an interest to click the ad in the first place, right?

    So it's win-win if the person who clicked the link chooses either option 1 or 2. If they buy the product then not only have they paid for the product, but they've given you an email address too so you can continue to build a relationship and market to them... plus you can move them into a separate list of people who you know are buyers and not just freebie seekers!

    If they don't buy the product you've got the email address and can build a relationship with the customer and have as many attempts as you need to get them to buy again.. whether with that same product or another product.

    Either way (unless the person refuses to give an email address, which is unlikely) it's win-win and, if they're done right, they will be very profitable campaigns in the long run.
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    • Profile picture of the author RealCasher
      Originally Posted by Richard Batt View Post

      Someone clicking the link will do one of 3 things

      1. Opt-in and buy the product

      2. Opt-in and not buy the product

      3. Exit the page immediately.

      The amount of people choosing option three will be pretty low - they must have had an interest to click the ad in the first place, right?
      Did you ever set up a squeeze page?

      Because if you did you will know for sure that the option three is the most likely to be chosen.

      That's why marketers are happy with 20-40% optin rate.

      And bear in mind that most of ads clickers are just curious, and they are not really interested in your ad/service.
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  • Profile picture of the author Richard Batt
    Yes, I have. To be fair, I'm comparing it against the conversion rate you'd have going straight to a sales page and I'm assuming the advert is advertising some kind of free report if you sign up. Generally I've found opt-ins from adverts on Facebook very high. Especially compared to PPC ads on Google and Bing.
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  • Profile picture of the author ryanbiddulph
    Hi MS,

    I am just huge on blogging

    Pre sell and capture pages are well and good, and yep, they work, yet I feel blogs attract return traffic more easily. Someone may subscribe to your blog or bookmark it, then they take a look around. Then they hang out for a few hours, reading your stuff. It's not a "like it or don't" within a second, or few seconds, as pre sell or capture pages are. This is built on long term thinking, not split second, offer some copy and nothing else stuff.

    That being said, pre sells have their place as do capture pages. I'm just a blogging nut

    Onward and upward!

    Ryan
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  • Profile picture of the author Rory Singh
    Yes pre sell pages do work but I would just like to echo what Ryan said above. He is using blogs to give a visitor some up front value first before sending them to any lead capture pages or sales pages. Awesome!

    Before I send anyone to any webpage of mine, I give them something first before they go there.
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