I have an insurance agency in Michigan and I have bought auto & home insurance leads in the past. They are very expensive to purchase and you fight with so many other agents and carriers for the same business. I currently use ppc and seo to generate leads and am doing ok at generating some leads, but when you buy leads you can specify some pretty strict filters and even narrow down to a specific zip code and they still seem to be able to deliver huge quantities of leads. How do they do it? I would be happy to get my average up to 10 leads per day and have the filter simply be that they are currently insured.
I appreciate any input and ideas!