Put video on top of article or bottom?

6 replies
Hello warriors,

I have been pondering about whether to put videos at the top of tutorial articles or at the bottom.

If I put the video on the top, the visitors might never read the article below (which will have links to other articles and affiliate links).

Maybe even if I put the video at the bottom, visitors will just skip to the bottom

So what are your strategies to integrate videos with articles? I'd love to know some of them

And feel free to post other general video strategies for websites (not youtube).

Thanks.
#article #bottom #put #strategies #top #video
  • Profile picture of the author Gene Pimentel
    Some people prefer watching the video, some prefer reading. Typically, placing the video at the top is the better approach, because the visitor can see the article below without scrolling. Also, when a visitor sees the video and plays it, it gives your website a longer "stick" time which counts for something in search engine rankings.
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  • Profile picture of the author DieselFit
    At the top as Gene mentioned. No one is going to read the article then decide they will watch the video version after reading it. So give them the choices at the top of the article. Same goes if you have a podcast or a recording. You can give your hook, like your introduction, then state that if they would like the video version then they can watch it here ___ and then go on about your article.
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  • Profile picture of the author spearce000
    At the top usually works best for me; both when using articles or posting transcripts.

    Example here: http://www.warriorforum.com/warrior-...nversions.html
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  • Sunoy14,

    What works for our clients is putting the video at the top, right after brief overview text that informs viewers about the video and a step by step written guide below it, which allows them to decide for themselves (either watch the video, or skip it and go directly to the step by step written tutorial with images / photos); and

    As for onsite video tactics -- What we've recently discussed in detail and finalized with our clients (we're creating a plugin for this) is to allow first time viewers to watch the first 25% of the video before locking it with a Facebook LIKE button that, with just a simple click, converts the viewer into a fan of our client's Facebook page and allows the viewer to watch the rest of the video, and to also remind viewers (fans, at this point) at the end of the videos to either get our client's opt-in offer, or share / embed the video across their social networks and blog / site ...

    That's it for now. Cheers!
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  • Profile picture of the author Tom Addams
    Place the video at the top. I can only reiterate what's already been said, though. In short:

    - Increases website usability;
    - Enhances SEO

    Tom
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  • Profile picture of the author sunoy14
    Thanks for the suggestion everybody. I was really starting to get confused. Maybe a video on top just after a brief introduction or something would be better. I have gotten comments in one of tutorial websites where the readers said that they like to learn visually from a video. So, I'll just put the videos on top

    As for onsite video tactics -- What we've recently discussed in detail and finalized with our clients (we're creating a plugin for this) is to allow first time viewers to watch the first 25% of the video before locking it with a Facebook LIKE button that, with just a simple click, converts the viewer into a fan of our client's Facebook page and allows the viewer to watch the rest of the video, and to also remind viewers (fans, at this point) at the end of the videos to either get our client's opt-in offer, or share / embed the video across their social networks and blog / site ...
    That would be awsome. I had used one such plugin for locking contents. I didn't get traffic that time. So I can't say how effective it is. But a similar one for locking videos above a transcript would be amazing
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