Why Most Teachers Make Great Products

8 replies
Actually, this could be a topic directed at teachers that want to get out of the profession.

After being in and out of IM for 11 years now I've found that there is an obvious difference in the way that some people are able to explain things to others. Some people were born with excellent communication skills, while others had to learn to communicate effectively.

Like most people I've bought several products over the years. Some were complete crap, some were fantastic and some had good content, but the individual trying to teach how to do what they were doing had "less than stellar" communication skills. Of course, I'm not going to call anyone out. That's not right, at least not in a public setting.

Some of the best products I've ever bought were from people who are either teachers now or used to be a teacher. A few that come to mind are Lee Mcintyre, Jenn Dize, Michael Gunn and Connie Ragen Green, just to name a few, though I must admit to only buying one of Connie's products.

Most teachers not only have great communication skills, but they're also organized and have the skill to structure content in a way that makes it easier to consume.

I recall one person that used to deliver all of their products in three different formats, PDF, video and audio - even on lower priced products. When I contacted them to express my appreciation I asked why they would do that? After all, many people to this day still deliver audio and video as upsells. Their reply was something like (paraphrasing) "people learn differently and they wanted to make sure that everyone who bought their product was able to consume the content in a way where it was easiest for them to understand."

I wish that everyone thought that way.

I was inspired to write this because I'm currently in a fantastic course that's jam packed with information from people that are actually in the trenches and doing what they're teaching. Unfortunately for me, I'm struggling with many of their teaching methods and it's making it difficult for me to understand without having to go through the information again and again.

Some people are obviously picking it up quickly and posting their successes, which makes it even more difficult to ask questions because you feel dumb - which I'm not.

Anyhow, I just wanted to share the main point and vent my frustration a bit.

Has anyone else noticed this or experienced this?
#great #make #products #teachers
  • Profile picture of the author animal44
    Yes. I agree totally. Because I'm creating some courses right now and I'm struggling to get them right...
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  • Profile picture of the author Brent Stangel
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    which makes it even more difficult to ask questions because you feel dumb - which I'm not.
    I don't understand this mindset.

    I would feel dumb if I was struggling and didn't ask questions.

    I wonder how many people have failed due to fragile egos.
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    • Profile picture of the author Joe Stewart
      Originally Posted by Brent Stangel View Post

      I don't understand this mindset.

      I would feel dumb if I was struggling and didn't ask questions.

      I wonder how many people have failed due to fragile egos.

      You're right. Sometimes it's how the questions are addressed when you ask them. Some people are very nice and may explain everything again, but I (and others) may still not understand. That's when most people become leery of telling them that you still don't get it. Some people will simply drop it for fear of embarrassment and never take action because of their uncertainty and others will just ask for a refund. Sad, but true.

      I'm going back there in a bit to ask a few questions and hopefully get on track. I'd almost bet that there will be others who jump into these threads and say they were struggling with those things too. I've seen it happen before.
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  • Profile picture of the author kencalhn
    good topic, agree... while not a prerequisite, having a teaching background is a very helpful skill for coaching/info-product success, as is corporate training, adult-learning-theory, interactive training etc -- it's a key competitive skill 'edge' if you have it, I've found
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    • Profile picture of the author Michael Shook
      I don't know if most teachers make good products, but I know that there have been products I can't figure out what is happening when I watch or listen to them.
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  • Hmmmm, I never really thought about it like that!

    But in hindsight, one of My Certification Instructors is Dr. Steve G. Jones, and he has a Doctorate in Education. When you really break down what he does, he uses his knowledge of Education and how people learn to make it easier and easier for me, the student, to consume and learn from the information.

    This is a pretty epic topic, and I believe that ALL Teachers should create a Product on their Field Of Study....because you never know.

    It might turn out to be a career move for them!


    YOURS In Prosperity,
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  • Profile picture of the author bluejeans
    Well, I don't know if material put together by teachers or former teachers is superior, but I do think that teachers will be looking at their work more critically and trying to deliver their message in the most helpful ways possible.

    I kind of think of it like cooking - when you take your time, think about how the ingredients work best together and actually care about what you're cooking, the effort shows.
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  • Profile picture of the author travlinguy
    I don't know how many times I've bought stuff from teachers, if any, so I couldn't confirm what you're saying. I think everyone that creates a good or great info product is a teacher. As for creating stuff in several formats without charging extra, well, that's just smart business. People make this stuff harder than it really is (not directed at the OP).

    Find a product or service that people want and need and then deliver it to them with kindness and be sure it's as good as it possibly be.
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