Facebook Ads VS Solo Ads...Which Should I Go For First!!!

Paul,

In our tests for our individual / one-man affiliate marketing clients -- Paid hardsell promotional campaigns through credible networks (including Facebook), and online places that can best reach our target audiences, along with free softsell promotional campaigns through online places heavily trafficked by our target audiences (also includes Facebook) generate far better results in terms of RoI, than going with solo ad providers, especially those that actively advertise their solo ad placement offers, and most especially providers in the MMO / IM / Get Rich Quick niches; and

In our direct marketing tests for the inbound call generation campaigns of our corporate clients -- Authority list brokers that are official members of licensed Direct Marketing Associations (DMAs) in accredited national trade organizations of our target countries generate FAAAARRRRR better results in terms of RoI, than solo ad providers, especially those that actively advertise their solo ad offers (we don't have corporate clients in the MMO / IM / Get Rich Quick niches, so these are broader industries and not niches)...

Hope this helps. Cheers!

Hello Marx

really appreciate your response....

so from your research you were able to conclude that facebook ads is FARRRR better than solo ads...hmmmmm

i actually thought the same too but was not just certain as ive never had the opportunity to create one before....

now if i decide to do facebook ad which ad campaign do you think works better between "cost per click" and cost per impression... ive read many tutorials and most still sound a little theoretical....

which ads methods work best for you?

Think of it like this.

Why would someone with a list that is any good at all do a solo ad?

Answer: They wouldn't

While some solo ads can sort of do okay with rare exception what you get is people that are on nine million lists from the constant barrage of ads they've received so your message gets lost in the noise.

If a list owner has properly taken care of their list then anymore they are very well aware that they make MUCH more doing affiliate stuff than selling a solo ad. Anyone still doing solo ads is still doing them because their list is beat up.

Facebook however gives you the opportunity to get at new people.

Definitely go that way.

Also i will like those who have used solo ads successfully to tell us how they did it....the list they bought was it any good...??

Solo ads is a HORRIBLE INVESTMENT. As mentioned earlier most solo ad lists that are sold are people who are being BOMBARDED with squeeze page and aff offer after another. Think about it...some of these solo ads sellers send out two to three blasts to their list everyday. Most of the content is BS it is just an advertisement to get a CTA (click) to the solo ad buyer so they can justify the service they just sold. But the people on the list you are trying to reach, they are not getting any value.

They also outsource sending out the e-mails to their solo ad list so the quality gets even worst.

You are much better off building your own list through targeted campaigns on Facebook. Build a real relationship with your list. Treat them like real people (because they are) and offer them value.

Don't spam them with messages like "My friend just sent me this amazing software that can double your online income with just 20 minutes of work---->Click here!"

Try getting on the lists of solo ad sellers and see for yourself the messages they send to their lost. No value. The message are getting shorter and shorter and are clearly made just to get clicks. There is no valuable content just trying to get their recycled list (these people are on dozens of lists) to click on your squeeze page. Is this really the type of traffic you want to invest in?

I have a bit more experience in Solo Ads then FB Ads...
If you are going to do solo ads make sure you ask lots of questions!
And be straight up with the vendor:
How large is your list and fresh is your list? (ask them for a screen shot of today's optins)
Will you endorse the solo ad?
Have you had someone offer the same? What was it like?
Do you offer discounts?
Will you do the swipe for me?
Etc...
Make sure you do your due diligence in reading testimonials.

FB ads are apparently better if you can manage to get your ad approved!

But with Solo Ads, don't be too concerned with not making a sale out of the ads.
It's all in the follow up and you are building your list.