I'm getting a 70% bounce rate and under 0.5% conversion. I've been tweaking the site for months now but nothing seems to help... google ads CTR is about 2.5% and I think is very well targeted traffic, clicks are also under $1.00 so If I can get a decent conversion I should be able to up the ads budget and get plenty of work.. but atm I would not get enough work to make the advertising worth it..
Most of my clients are very happy with my service, I make a decent profit and there is a big market so I think the business is viable, I just need a decent conversion...
What do I need to improve or where do I need to invest? CRO, Content Strategy, Marketing, Sales Copy?
Any advice would be much appreciated