I am in desperate need of some advice. I'm doing an assignment based on new types of technology in marketing. Basically I have to suggest 3 types of technology that are not currently being used by the marketing department (of Unilever, that's the organisation I chose to work with) and that would enhance the effectiveness of my chosen organisation's marketing function. I will then have to evaluate these types of technology by using metrics.
By types of technology I mean SEO, email marketing, mobile marketing, CRM systems, real- time data analysis tools, social media analytics tools. Anything that is used for promotion or tools with which you can measure metrics.
Right now I cannot find anything that Unilever do not use as type of technology and I'm in a dead end.
Any advice or idea will be helpful.