new types of technology in marketing-assignment

5 replies
Hi everyone,

I am in desperate need of some advice. I'm doing an assignment based on new types of technology in marketing. Basically I have to suggest 3 types of technology that are not currently being used by the marketing department (of Unilever, that's the organisation I chose to work with) and that would enhance the effectiveness of my chosen organisation's marketing function. I will then have to evaluate these types of technology by using metrics.

By types of technology I mean SEO, email marketing, mobile marketing, CRM systems, real- time data analysis tools, social media analytics tools. Anything that is used for promotion or tools with which you can measure metrics.

Right now I cannot find anything that Unilever do not use as type of technology and I'm in a dead end.

Any advice or idea will be helpful.

Thank you,

Helen
#marketingassignment #metrics #technology #types
  • 1) Retargeting
    Super-hot, brand-new technology for advertising. The future of advertising

    2) Visual Analytics
    Fairly new technology, used by companies like CrazyEgg and decibel insights for enhanced insights
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  • 3) 2-Step Optin Pages

    Fairly new addition to optin page, boost conversions
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    Free video: How regular people are making 6-figures per month on the internet! [URL="http://www.clkmg.com/fc27/UDCL-IN2WF"][B]Watch this free video now![/B][/URL] <==[/CENTER]

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    • Profile picture of the author eleana b
      Hello and many thanks for your response! I just want to ask if two-step opt-in is the same with double opt-in.
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  • Profile picture of the author TrackingDesk
    You should install Ghostery on your chrome and you will immediately notice what they're using and not using.
    1. Retargeting
    2. Sales automation software
    3. Hitmap

    Generally speaking, you can bring up the idea to unify their strategy accross all their products, websites, brands. Right now, it seems like everyone is doing pretty much it's own cooking
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    Laurent
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    Trackingdesk.com

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  • Profile picture of the author Tom Addams
    You'll get them all aflutter if you mention Oculus Rift. (Search for Mark Zuckerberg's thoughts on it.)

    Tom
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic
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