Suggest what to promote for a "Veterinarian" Email List

I have to agree. One of my customers sells to vets both on the pharma as well dry goods side of things. Understand how vets get sold to:

Pharma: the reps go directly to them. If you could find a way to find them hard to find medicines like Apoquel, most would jump at it.

Prescription Food: Science Diet and Purina own the vet world. They fund the vet schools and have reps that sell directly to the vet clinics.

Medical Supplies: Local distributor that can deliver and bill them on net 30 terms.

Other dry goods: They will go through a wholesale distributor that can give the good prices. Those that are price sensitive already order direct or go through Amazon.

So, sending ads for essentially competitors of theirs will not help you one bit. That is like sending everyone who works at Walmart ads for Amazon or Target.

What do Vets need? Realize, at least where I live, a typical vet visit runs about $150 to $200. They make money marking up the prescriptions, selling dog food, shampoo, etc. So more clients is the way to go. Like others have said:

Website - Build them one
Email Marketing - How to do it
Graphics and other resources for customers

The only physical good I would look at would be in the new pet products category. A few years back, thunder shirts were huge so if you could have been a distributor for them, you could sell that into the vets at wholesale. An all natural soothing shampoo, etc.

Ideally, you want to promote something that will get you recurring revenue, not a one shot deal that, once they buy it you will get nothing more out of it.