Sales Funnel/ Subscriber List

8 replies
I just watched a tutorial. It says that if someone buys your front offer you should take them off your "freebie" seekers and put them on your "buyers list". If they then buy your upsell you should move them to another subscriber list (making a new subscriber list with the upsell they bought) in your auto-responder. Then do the same if you have a second upsell offer.

This means what to you fellow Warriors? why do you need to put them on a different subscriber list if they buy a product?

These bottom 2 questions are kinda the same:

Do you keep them on the same email campaign with your regular sales funnel offers through emailing?

Do you keep them on the same email campaign even if they are put on an "upgrade" subscriber list?
#funnel or #list #sales #subscriber
  • Profile picture of the author JensSteyaert
    Well the importantce of that is that you segment your lists so you'll have much higher conversion in the future. This is important for many things as you only want to send info / promotions related to what people have bought before. Plus these are the people you want to build a relationship with.

    The people that don't buy can also be monetized in other ways with PPL / CPA offers. So this will ensure you don't send these type of offers to the people that actually bought from you.

    So yeah segmenting your list is important.
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  • Profile picture of the author DIABL0
    Having not watched what you did, I will take a stab at it.

    My assumption is that what they were saying is to move them to your buyers list, so you can then put them on an auto responder series campaign to sell them the upsell. If they buy the upsell, then move them to the next list / campaign that promotes the next upsell. Etc, etc, etc...

    After they fail to buy, you would then move them to a general list that you then go back to sending them content and trying to find the next product that they show interest in and then put them in a campaign for it. Which the whole process starts over.

    Using such a strategy is why an autoresponder that uses tags instead of lists is so much better.
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    • Profile picture of the author gjhabs8
      SO do you send them to the next subscriber list and that campaign only sends them to the next product upsell? do you keep the follow up emails the same and only change the buyer to a new subscriber list so you know what they have bought? or do you send them different follow up messages if they buy the next product in the sales funnel? seems like it would be difficult to send them to a completely different follow up campaign.
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  • Profile picture of the author Jack Hunter
    Originally Posted by gjhabs8 View Post

    I just watched a tutorial. It says that if someone buys your front offer you should take them off your "freebie" seekers and put them on your "buyers list". If they then buy your upsell you should move them to another subscriber list (making a new subscriber list with the upsell they bought) in your auto-responder. Then do the same if you have a second upsell offer.

    This means what to you fellow Warriors? why do you need to put them on a different subscriber list if they buy a product?

    These bottom 2 questions are kinda the same:

    Do you keep them on the same email campaign with your regular sales funnel offers through emailing?

    Do you keep them on the same email campaign even if they are put on an "upgrade" subscriber list?
    Because eventually you might want to trim your list. To remove people who are never buying anything.

    And no. You email different campaigns to those who are buying, you do not want to test things on them too much you want them to only get offered best you can offer. Never mess with the golden goose.
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  • Profile picture of the author Randall Magwood
    Originally Posted by gjhabs8 View Post

    ...why do you need to put them on a different subscriber list if they buy a product?
    Backend marketing.

    If someone buy's a NBA official basketball from you, wouldn't you want to sell to them more similar products? Like jerseys, ankle straps, wrist bands, finger bands, ice packs, etc?

    If you keep them in the same "NBA official basketball" list, how will they know about your other items? Everyday they would just keep getting an email from you about why you should buy a basketball - which they already have.

    By putting them in different lists, you can *guide* them in the direction of what you want them to buy next.

    Make sense?
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  • Profile picture of the author RealCasher
    Originally Posted by gjhabs8 View Post

    why do you need to put them on a different subscriber list if they buy a product?
    Because the buyers are much more valuable than the freebie seekers.

    Next time you have a product that fits their interest, you send them the offer and you know for sure they will buy it if it's as good as the first one you sold them & got them in your list
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  • Profile picture of the author andorod77
    The freebie list should consist of emails with monetization techniques and building rapport with them so that they can become future buyers.

    Your buyers list is where you will be promoting your products to people who have bought from you before
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  • Profile picture of the author LynnLinde
    You segment your list so that you can send different and more targeted content that are relevant to them because prospects and buyers from different levels(low ticket products and high ticket products) have different trust levels.

    For prospects, you will want to keep them in a list that you will send email series that will lead them into building trust and to buying your offers, etc.

    Also, segmenting your list can help to terms of higher open rates, lower unsubscribes and better conversions.
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