Video Business Advice

If you don't clearly have a favorite type of video you absolutely love to do, here's my guess:

I would put up a website with examples of your work, and promote your different types of vids you can do, e.g. music vids, small biz commercials, wedding videos, bio-interviews, etc. Then run some facebook ads that are specific to each type of niche video. See what kind of reaction/response you get.

Then if you get a few wedding clients, for example, you can also put up a second website dedicated to just wedding videos if you want, e.g. www.yourcityweddingvideos.com. Then network with photographers, go to bridal tradeshows and pass out cards, etc.

My guess is that a lot of video production is a local traffic focus at first, until you get better known.

Hey BlackCloud,

Great post. Caught my interest.

I work with indie filmmakers and have even penned the odd (usually decidedly odd) screenplay. It looks like we're in different genres, but if I put on my IM hat for a moment, I can probably offer some useful advice.

In a nutshell: you have, in my opinion, the right idea. Going niche. However, I wouldn't limit your entire business to the one niche. I would, instead, develop a website that sections off those niches. You have an opportunity here to gain clients with relative ease. Working with filmmakers, I can tell you, and really I'm sure you already know, indie production is in high demand.

Just to give you a quick run-down of initial ideas from yours truly..

Website...

1. Great domain.
2. Great web design.
3. Niched sections.
4. Portfolio.
5. Prices.
6. Contact.
7. Social integration.

Marketing..

This is the easy part. Grow yourself a presence on FB. By all means expand into other social networks, but FB has the highest source of traffic in this market. You'll need a page and a group and a regularly updated personal account. Grow your platforms, network with people in the industry, you'll get clients without difficulty (my experience).

All the best with it anyway. Sounds great!!

Tom

Hi Both,

Thankyou so much for advice on this.

The only reason I keep thinking about niching the whole business is more down to social media presence.

For instance, if I have a social media page for an entire company, and I'm getting a lot of music clients, and I'm posting away about that, and then as it grows other bands follow, they're enjoying my page for its work not just as for what they can hire. Then all of sudden I post a load of clips of work not really relevant to that market?

Am I worrying about an irrelevant point here?

Many thanks

I would suggest using a keyword tool that comes with "keyword ideas" feature. So, you can basically enter your ideas and get suggestions by the software based on monthly searches etc.