That little logo: Quite frankly, if you want us to pay any high-dollar amount for your product, you've got to make it worth our while down the line. And that means that people should know we had the money to spend on it - think Northface anything, Nike shoes, a Black Card. If we're buying prestige, you need to show prestige.
Get visual: Quite frankly, we're never going to read anything you have to say until you catch our eye. We do like information, and we'll seek it out, but only after we've decided you might actually have something to say in the first place. A great visual is the way to convey that.