So, here's my blunt and to the point solution for all you newbies looking for answers.
Internet marketing may involve many different strategies and technologies and it seems (seems) important to get a hold of one of those strategies and learn the ropes.
Should I create a blog? Should I learn seo? Should I build a Facebook page? Should I do a YouTube Channel? Which Plugins do I need?..
Stop right there.
You'll get lost. You'll get overwhelmed. You'll waste time and money while you learn one thing and hear about something else in the meantime and move onto that - and before you know it 5 years have gone by and you know all you need to know about a hundred different technologies, strategies and platforms but you still haven't made dollar number 1. And you're jaded and cynical and have stopped even believing.
Stop before you slide.
There's a great tv series on UK television with a blunt arrogant millionaire named Sir (yes, sir) Alan Sugar - the series is called the Apprentice. They do it in the US too with some other guy.
Alan Sugar began his massive empire with just a market stall. Then he bought a van with his profits and sold stuff out of the back of that. Later he began selling computers, then had them built and sold those. Now he's into all kinds of things, but he's richer than numbers now.
What Sir Alan loves to do is give his disciples £100 and tell them to go to the flower market, buy £100 worth of flowers and sell them for a profit. Or the fish market. Or the rag and bone yard. The winning team wins.
It tests simple buying skills - negotiation. Judgement - which flowers/fish/rags will sell. And simple sales skills - where to sell and to whom. It's great entertainment and often educational.
The competitors use their wit and raw courage to buy, sell and win or lose. It's both testing and humiliating in turns.
The advantage they all have over you is that Sir Alan tells them WHAT to buy and WHERE to buy it but the rest is up to them. And with a day to do the deed they go to the nearest location and sell to whosoever is there, most of the time.
They don't have time or money to build a store in Oxford Street. They don't have time or money to build or promote a brand. They just buy the product and they sell it.
The problem with internet marketing, by comparison, is all the darn choices. And no one to tell you.
So here it is.
Forget about all the other stuff. Do a Sugar. Find a product, any product, a good one if you can, and sell it.
That's all there is to it, really. Just sell the darn thing.
Stop bothering with the idea of internet marketing and all those clever strategies... and start thinking about selling - selling stuff on the internet. Or anywhere else for that matter.
Take the simplest route from a to b.
If you think it'll sell on Facebook, then sell it on Facebook. If you think it will sell on Youtube, sell it on YouTube. Don't, whatever you do, try and build a darn shop (a website) or build a brand (all the other stuff) just get your product - you can find them free on any affiliate program - and sell it.
Marketing comes second. Right now, it's just about selling.
Make money. Become a millionaire.
Then you can maybe play with shop building and brands - but be a street trader first, just like Sir Alan, and do the basics. Like, now.