What would you do in this case?

10 replies
I'm trying to create an Amazon affiliate website and I've already stubmled upon something that I can't figure out. I'm promoting a type of product that can be used by anyone, but is gender specific. Let's say that this product is jackets.

I'm trying to rank for those "best jackets..." types of keywords, but since men and women buy different jackets, I can't figure out something. I want to put tables with the products in my posts. Do I put the tables for both men and women in the same page? Another idea that I have is that I have a page with general information, which people can read, then go to the gender-specific page.

Has anyone of you done something similar? I'm afraid that if people land on my general-info page, not a lot of them would bother to follow the link, even though it will be above the fold. But if I put both men and women in the same page, I think that everything would become clogged. Any ideas?
#case
  • I highly recommend leading people to your "selling" site as soon as possible. You have don't want people to have to find anything on your site. Usually you only have about 20-30 seconds to impress somebody, especially since people leave sites and close pages so quickly.

    In regards to the gender, I say put up both on the same page. It's easier to tell if a jacket is for a guy or girl, so it shouldn't matter. But I say split test and see which results work better. Continue to edit the pages so you san compare what is converting you to more sales.
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    • Profile picture of the author NoMoreWords
      Originally Posted by internetmarketer1 View Post

      I highly recommend leading people to your "selling" site as soon as possible. You have don't want people to have to find anything on your site. Usually you only have about 20-30 seconds to impress somebody, especially since people leave sites and close pages so quickly.

      In regards to the gender, I say put up both on the same page. It's easier to tell if a jacket is for a guy or girl, so it shouldn't matter. But I say split test and see which results work better. Continue to edit the pages so you san compare what is converting you to more sales.
      I thought about testing, but the thing is that I am just starting out with the website. I don't want my first visitors to come, leave disappointed and never come back again. And the real product is a bit harder to tell whether it is for men or women (actually I think that jackets are also hard to tell what gender they are for lol )

      So, I should put both tables on the same page? This makes me think that once a user scrolls down and sees a table, that is not about his gender, he will leave without scrolling any further.
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  • Profile picture of the author RealCasher
    I would make two gender table pages and I'd send visitors to a LP with 2 image (man and woman, linked to the 2 gender pages).

    Make it good looking LP and people will follow the link.
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  • Profile picture of the author heruma
    My 2 cents :

    If you are using wordpress, you can put the men's product on the side widget.
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  • Profile picture of the author gamefan
    You need to create reviews for men's and wowen's seperately. To promote Amazon products, the more specific, the better.
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    • Profile picture of the author NoMoreWords
      Originally Posted by gamefan View Post

      You need to create reviews for men's and wowen's seperately. To promote Amazon products, the more specific, the better.
      I know that. The reviews are going to be separate pages/posts anyways. But I am targeting a keyword that doesn't mention a specific gender. So I don't know the gender of the person coming to my site. So I have to hsow both men and women in that case, right? Do I do that by linking to:
      • sections of the same page
      • a different separate page for men and one for women

      This is the thing that is bugging me atm.
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      • Profile picture of the author Sid Hale
        this is a No Brainer...

        Originally Posted by NoMoreWords View Post

        I know that. The reviews are going to be separate pages/posts anyways. But I am targeting a keyword that doesn't mention a specific gender. So I don't know the gender of the person coming to my site. So I have to hsow both men and women in that case, right? Do I do that by linking to:
        • sections of the same page
        • a different separate page for men and one for women
        You're doing separate reviews.
        They should be in separate posts.
        Each post should rank for its own gender specific keyword phrase.

        Both posts will rank for that same phrase without the gender.
        Having the extra (gender) word in your targeted phrase doesn't mean that those same pages won't also rank for shorter-tail keyword phrases. They will!!!

        Automatically. No extra effort required.

        ...and since the non-gender specific phrase is not very competitive, all three variations should rank easily (male, female, and non-gender).
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  • Why don't you target gender specific keywords then? You can target 'best jackets for women' and 'best jackets for men' and create 2 different pages for them - that's what I would do.
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