The problem is I don't know who or how to target the offline market correctly. Let's say I wanted to do videos for dentists, how would I go about that from a targeting standpoint. I know a little bit about FB ads so I understand that could be a tactic. What I'm really looking for is an overall strategy.
Going to FB and targeting interests for dentists might work. But I'm thinking that anyone who is a dentist themselves might not be the right person to target. Maybe they are though. I don't know.
Who is currently picking up offline clients with ease? What are they doing? How do I get in touch with them?