Need help to transition my business, and for positioning for an online course.

5 replies
Hi there, I'm a freelance web designer, and developer based in Singapore.

I've been doing what I do for a couple of years, primarily helping small businesses in their website matters, in my country and in the region (and some even from the US).

The work I do with my clients primarily revolve around:

1. Web Design - Designing, laying out, and beautifying websites. For some clients, the designs extend beyond the web, into print collaterals too.

2. Web Development - Developing system backends (e.g. like a futsal court facility booking system with an administrative backend to administer the bookings, or a backend for a food caterer to manage their orders)

3. Web Marketing - Basic copywriting (just following the AIDA formula), and driving traffic to websites with SEO, Google Adwords and FB Advertising, as well as tracking the enquiries / conversions.

Anyway that's about to be in the past. Today, I'm finally posting something here, because I need some help.

This year, I would like to transition my business from providing services to developing a product to sell... for a couple of reasons.

1. Scalability - Selling my time just isn't scalable. Like any human, I have only 24 hours a day and there's only so much I can do. Hopefully with a product, I can impact and provide more value to more people, and in turn be able to scale up my revenue. I figured I can also scale by hiring people... but managing a web design agency just doesn't fit right into what I want to be doing.

2. Future time and location freedom - I know, the "4 hour work week" or working at the beach with just a laptop and Internet connection won't come just yet, but hopefully with a stable product, I can at least take a vacation without worrying about missing an call from a client who needs urgent help!

3. Just for a change - Call it a mid-life crisis if you want (heh!), but after 7 years, I feel I need to shake things up a bit in my life, to make room for greater things (or risk becoming a "dinosaur"!).

The first "gut feel" idea that I have is to create an online course, to teach small business owners (or aspiring business owners) to set up their business website properly, drive some qualified traffic and get some enquiries or sales. Afterall, this is what I have been doing to put rice on the table for 7 years.

At the same time, I feel a little apprehensive because there are so many products out there, all claiming to be the next big thing in online marketing... I wonder if all of these products really deliver what they claim to do?

So anyway, my questions are:

1. How can I create a course to REALLY add value and help people who want to build a proper website?

2. How do I position the course DIFFERENTLY so that it is something people will want to buy?

Any experts here to advice?
#business #online #positioning #transition
  • Profile picture of the author Ben West
    Answer those two questions are the success to making money. I don't have the answer to those specific two questions, otherwise I would be working on a project just like yours by myself.

    Best thing I can advise is to do your own hands on research. Find people who would be your target consumers, and ask them what kind of information they would be interested in paying for.

    I would also advise finding someone who is already doing what you are thinking of doing (there will be one, or probably many). Then find another few target consumers, ask them to do the course, and get their feedback in things they felt could be improved or done much better.

    The very first thing I created to sell online was a "Photoshop for beginners" ebook, I was probably only 14/15 at the time. I myself was a beginner on photoshop, and all the guides really annoyed me, as they were done by experts who would simply skip over things that they thought were simple and obvious, because they had been doing it for years. This usually meant I had to pause the video or switch to a new guide. This annoyed me so much I created my own eBook specifically for people like me, and for someone my age it made a good number of sales.

    You either need to find a gap in the market, or simply do it better than your competitors.
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  • Profile picture of the author Steve B
    Originally Posted by tankianann View Post

    1. How can I create a course to REALLY add value and help people who want to build a proper website?

    2. How do I position the course DIFFERENTLY so that it is something people will want to buy?

    Since you've been doing Web Development for two years, you should be in a position to answer these questions yourself based on your experiences in the niche, seeing what the competition is doing, and knowing what questions and concerns your clients have shared.

    You are certainly in a better position to understand the market than random people here on a public forum.

    Based on what you already know and the market research you have done, you are in the best position possible to know what the next steps should be.

    Trust what you know and apply what you've learned. Ask your past clients how you might continue to serve them.

    Steve
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    • Profile picture of the author jiteshjk
      Agree with Steve, Just talk to your existing clients, they could be the best source of your research. Also Since you done development for years, you have a pretty idea of problems which you faced in the process, you can make a business upon them as well.

      Originally Posted by Steve B View Post

      Since you've been doing Web Development for two years, you should be in a position to answer these questions yourself based on your experiences in the niche, seeing what the competition is doing, and knowing what questions and concerns your clients have shared.

      You are certainly in a better position to understand the market than random people here on a public forum.

      Based on what you already know and the market research you have done, you are in the best position possible to know what the next steps should be.

      Trust what you know and apply what you've learned. Ask your past clients how you might continue to serve them.

      Steve
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  • Profile picture of the author tankianann
    Thanks Steve and Ben. Appreciate your replies.

    I'll go ahead to create the course, and then round up a few friends / customers who are in ideal customers to give me feedback. So even if it doesn't work at the start, I can "fail forward" and tweak it until its ready for public
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  • Profile picture of the author johnlagoudakis
    Hi tankianann,

    I'm doing something similar at the moment.

    What I'm offering is a live, small group weekly coaching and implementation session. This goes for about 13 weeks.

    Price: $2,997 (currently - am playing around with different price points)

    I also record this training and offer a recorded version of this training as a downsell.

    Price: $497 (currently)


    John
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