I'm going back and forth on the decision to buy a separate domain or build under my existing one. This is an offline business but we're moving into online marketing heavy and want to do it right. So my company is New Jersey Home Relief. We do loan modifications and short sales. I own NewJerseyHomeRelief.com and have both my loan modification and short sale squeeze pages under this URL. We are now starting a rent to own and house buying business under the same company umbrella. My main concern is the lead capture sites. Should I keep the current domain and link my squeeze pages to it or get something like I see all over the net (ex. Fastsell.com, cash offer.com) for my lead capture? I still will be implementing the free ebook/report giveaway model. Does it even make a difference? I will be doing some text and video blogging for the new niche but it will all be under the main company blog. Hope I didn't confuse anyone but myself lol.