10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

If you had $22,000.00 for marketing an offline business, where would you spend it?

by tim2963
8 replies
So far we are looking at purchasing links on the following sites.
(2 anchors per site)

HuffingtonPost
Inc
Entrepreneur
Allbusiness
Forbes
Business
SmallBizTrends
Bloomberg
CNN Video Interview
USA Today Video Interview

____

Brand new website with 40+ pages of content 500-1000 words all SEO optimized. The website will have a beautiful responsive design and be fully optimized for SEO.

We have opened 10 office locations in which we are purchasing citations, reviews, & local places optimization for.

____

What would you do with 22k, are the big websites that I listed a waste as they take up half of the budget? Should I pursue other forms on link building?
#$22 #business #marketing #offline #spend
  • Profile picture of the author Dsdomination
    You will have all chances to have a positive ROI and that's because you will use magazines with real targeted traffic.
    {{ DiscussionBoard.errors[9933078].message }}
    • Profile picture of the author Steve B
      Tim,

      You're just guessing.

      And because you're just guessing, chances are real good that you won't see much in the way of return on investment to your business.

      Why not go where your perfect prospects are? Do you know where they "hang out"? Do you know how best to reach them?

      Have you done market research to show where your target audience can most often be found? I can tell from your list that you haven't.

      Marketing to people who have no interest in what your offer is a waste of your money and time. So why not laser-focus your effort and only pay for prospects that are going to be in the pool of folks that will want what you offer? Marketing is not about casting as wide a net as possible in hopes that a few will respond. It's about targeting specific people who have already shown demand in your exact niche. Those are the folks ready to buy from you.

      I hope you do well but I fear you are in for a very lack-luster marketing campaign if you haven't yet researched your exact market.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[9933176].message }}
      • Profile picture of the author tim2963
        Originally Posted by Steve B View Post

        Tim,

        You're just guessing.

        And because you're just guessing, chances are real good that you won't see much in the way of return on investment to your business.

        Why not go where your perfect prospects are? Do you know where they "hang out"? Do you know how best to reach them?

        Have you done market research to show where your target audience can most often be found? I can tell from your list that you haven't.

        Marketing to people who have no interest in what your offer is a waste of your money and time. So why not laser-focus your effort and only pay for prospects that are going to be in the pool of folks that will want what you offer? Marketing is not about casting as wide a net as possible in hopes that a few will respond. It's about targeting specific people who have already shown demand in your exact niche. Those are the folks ready to buy from you.

        I hope you do well but I fear you are in for a very lack-luster marketing campaign if you haven't yet researched your exact market.

        Steve
        Steve, I see what you're saying, but no I'm not looking for traffic from those sites. Just it's backlink power. I have no interest in PPC or any FB ads, because they don't work well in this industry. We are after the organic and google local business traffic only. Although we do have a very solid angieslist page, it doesn't push nearly as much traffic as Google, Yahoo, Bing, Yelp ect.

        The question really should have been, should I spend this 11k in different areas? It is difficult to find good topical trust sites in the business/business services niche. So the thought was to get some extremely authoritative links for our brand anchors and then possibly build a topical PBN for our keywords.

        Thoughts?
        {{ DiscussionBoard.errors[9933707].message }}
  • Profile picture of the author Declan O Flaherty
    Rather than taking on SEO.

    You should be advertising directly in local media outlets. Google adwords. Facebook ads (not fan pages). Direct mail. -- and any good source for getting traffic directly to your website where you generate leads... and follow up relentlessly. Truth is, your biggest conversions will not come directly from your website unless you've demonstrated (through relentless follow up emails) that your service or product is worth investing in.

    You can go the SEO route for sure. Some have done very well using that model, but in 2015 it certainly ain't the best model and it clearly isn't the quickest or most stable.

    Blowing half your budget (11k) on SEO, is bloody insane.
    Signature
    Strong Men and Women put themselves in harms way
    for the freedoms weak people give away for safety
    {{ DiscussionBoard.errors[9933208].message }}
  • Profile picture of the author Rory Singh
    I am not sure what you are asking? Are you trying to get back links to your site for organic purposes? If that's the case, SEO is not that reliable nowadays with all the different changes that Google keeps making.

    Or are you just buying ad space and hoping to get a lot of traffic back to your site that way?

    You can burn through that $22K very fast with paid ads if you don't know what you are doing. There is not enough data to give you an idea where you should start advertising.

    Yes those are Mega Sites that have a ton of pull with the search engines already let alone their own loyal visitors. But this does not mean that they will guarantee you a return on your investment.

    I would personally make smaller spends in different places to 'see' what is converting and what won't. Paid ads still requires a learning curve, money to do testing and a lot of patience.
    Signature
    My #1 Recommended System For Earning
    rory singh TIKTOK
    {{ DiscussionBoard.errors[9933212].message }}
  • Profile picture of the author kk075
    Originally Posted by tim2963 View Post

    Brand new website with 40+ pages of content 500-1000 words all SEO optimized. The website will have a beautiful responsive design and be fully optimized for SEO.
    Hi Tim-

    I have to ask....what does fully optimized for SEO mean to you? Because to me, you're fully optimized when you're in the #1 slot on Google for every single one of your primary and secondary keywords. If you had accomplished that though, then I don't think you'd be buying backlinks from media sites. Especially since you can get almost all 10 of those links with a few well-written press releases.

    This leads me to believe that you've received very bad advice so far, and asking this question on a public forum is only going to get you more bad advice. So do yourself a favor and contact a few reputable marketing firms, tell them your budget and get specific advice based on what you already have in place. That's the only way you'll avoid wasting the entire $22,000.

    I know that probably sounds a little harsh, but I'm trying to save your business here before the doors even open. Reach out to legitimate experts and have them assist you.
    Signature

    Learn to sell like a pro through Web Synergy's marketing blog.

    {{ DiscussionBoard.errors[9933306].message }}
    • Profile picture of the author jkruger
      Offline business?

      What type of product does it sell? Rely on foot traffic? By phone?

      It really depends on the business needs, and without specifics is nearly impossible to answer.
      Signature

      send a pen glitter bomb with our exclusive glitter deployment system - www.sendapen.com

      {{ DiscussionBoard.errors[9933695].message }}
  • Profile picture of the author tim2963
    Yes, the idea behind those sites was buying space on trusted sites, purchasing quotes in articles. I didn't really care about the traffic a whole lot as I just wanted to build up my sites trust factor and use it to boost organic seo and google plus business pages. I'm looking at around 45 links all with a 0.80-1.4 Trust Ratio. What I mean by fully optimized onsite seo is that the website will be on point as far as on-site SEO goes, it's just a matter of proper link building. The question was, is 11k for just link juice crazy? Will it not have the affect I am looking for? I am staying away from adwords because in our industry CPC is around 100.00 and the thought was that if we could build up PA DA & TF that we could use citations to push us the rest of the way for our google local places.

    Not to mention, the cool factor of saying "as mentioned" on forbes, inc, cnn, ect.

    Are there better options for buying really powerful links?
    {{ DiscussionBoard.errors[9933701].message }}

Trending Topics