How to stop newsletters from going to spam?

by Belton
9 replies
Does anyone know how to stop your newsletters from going to your subscribers' spam folder? I use get response and people who subscribe with gmail are getting my newsletters in their spam.
#newsletters #spam #stop
  • Profile picture of the author Jimilof
    There are a lot of factors that determine email deliverability or inboxing.

    Generally, if the open rate on the the emails that do make it to the inbox is consistently low, then the email service providers' (gmail, hotmail, yahoo) algorithm will start auto flagging it as spam since the email recipients are not engaging with your emails or delete them regardless of the fact that the recipient opt-ed in.

    Increase your open rates with catchier headlines, better value, more freebies. If a majority of your emails are already hitting spam consistently, focus on generating more opt-ins and keeping them interested.
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  • Profile picture of the author johnlagoudakis
    Hi Belton,

    The best way to handle this is to open a test gmail account and sign up for your own newsletter.

    Keep testing different subject lines/message content until your messages no longer go in the Spam folder


    John
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    • Profile picture of the author nicheblogger75
      Originally Posted by johnlagoudakis View Post

      Hi Belton,

      The best way to handle this is to open a test gmail account and sign up for your own newsletter.

      Keep testing different subject lines/message content until your messages no longer go in the Spam folder


      John
      This is exactly how I do it. There are certain "buzz" words that may cause your broadcasts to end up in the spam folder.

      The list is actually much bigger than you would think.

      I always test my emails and if they go to the spam folder I change the wording until they end up in my "primary" folder.

      Yes, this can take some time and it can be a pain, but the end results are worth it as I notice a much lower "soft" bounce rate and a much higher open rate when I take the time to do this.
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  • Profile picture of the author Edwin Torres
    Tell people to whitelist your email address on the first message you send to them.
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  • Profile picture of the author izwan
    Use good HTML and send a plaintext version. Cause true spammers typically use poorly formed HTML. Bad headers, unclosed tags, etc are all things that spammers do, they don’t take the time to write good emails. Good headers are a must. Many of them also don’t take the time to create and send a plaintext version.

    Also, if your readers are telling you that your email newsletter is going to their spam boxes, ask them to press the “Not spam” button so that their spam filters will learn to not send your email to spam in the future. You need a number of subscribers to do this to recover your deliverability, so be proactive about asking your readers to do this.
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  • Profile picture of the author Brent Stangel
    Tell people to whitelist your email address on the first message you send to them.
    This /\

    Also, if you are not using a return email like help@mydomain.com then I suggest you start.

    Your Freebie Address Is Hurting Your Email Delivery Rates — Now More Than Ever
    Two words: Email Authentication.

    Let’s skip the technical details here and get to the point:

    One way that ISPs like Yahoo, Gmail, AOL, etc. fight spam is to use something called email authentication to check whether an email that claims it’s from you, is actually from you.
    Want to Get Your Emails Delivered? Fix This Today | Email Marketing Tips
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  • Profile picture of the author ryanbiddulph
    Hi Belton,

    I've been there

    A few tips:

    1: ask subscribers in their first, intro email to whitelist your email address...the the email where you're sending newsletters from.

    2: Observe your titles; some may end up in spam because of red flag words. Mailchimp has a tool that flags the red flags and lets you know. Stick to short, clear and concise titles, non-hyped-out, and you'll be in the inbox.

    3: Emails should be light on links. Heavy linking is spammy, and can put you in the junk folder.

    4: Just be honest, authentic and personable through your emails, and most if not all folks, will NEVER label your emails as spam.

    5: Don't use check boxes ticked to: "sign up for my newsletter." This tricky, shifty approach will guarantee that you wind up in spam, as you piss off more confused subscribers who never took the action to subscribe. Put the ball in their court. Make them check/click the box or type in their email address.

    Onward and upward!

    Ryan
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author TheZafraGroup
    As mentioned, there are many factors. On the sender's end, the message needs to have a low spam score. On your end, make sure you whitelist the email and add it to your contacts so it won't head on over straight to the spam folder.
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  • Profile picture of the author NYkid1190
    Make sure your title is good!

    For example, I did a test e-mail in my AWeber account. When I had the title "Here's Your Free Report", it went into the spam box. When I renamed it to "Obtain Your Report", it went into the main inbox. "Free" is a keyword that e-mail addresses flag as spam for the most.

    Just an example of that. Basically, make sure your title is free of all possible spam like words! Also, just do a send test e-mail to make sure .
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