How to stop newsletters from going to spam?

There are a lot of factors that determine email deliverability or inboxing.

Generally, if the open rate on the the emails that do make it to the inbox is consistently low, then the email service providers' (gmail, hotmail, yahoo) algorithm will start auto flagging it as spam since the email recipients are not engaging with your emails or delete them regardless of the fact that the recipient opt-ed in.

Increase your open rates with catchier headlines, better value, more freebies. If a majority of your emails are already hitting spam consistently, focus on generating more opt-ins and keeping them interested.

Hi Belton,

The best way to handle this is to open a test gmail account and sign up for your own newsletter.

Keep testing different subject lines/message content until your messages no longer go in the Spam folder


John

Tell people to whitelist your email address on the first message you send to them.

Use good HTML and send a plaintext version. Cause true spammers typically use poorly formed HTML. Bad headers, unclosed tags, etc are all things that spammers do, they don’t take the time to write good emails. Good headers are a must. Many of them also don’t take the time to create and send a plaintext version.

Also, if your readers are telling you that your email newsletter is going to their spam boxes, ask them to press the “Not spam” button so that their spam filters will learn to not send your email to spam in the future. You need a number of subscribers to do this to recover your deliverability, so be proactive about asking your readers to do this.

This /\

Also, if you are not using a return email like help@mydomain.com then I suggest you start.

Want to Get Your Emails Delivered? Fix This Today | Email Marketing Tips

Hi Belton,

I've been there

A few tips:

1: ask subscribers in their first, intro email to whitelist your email address...the the email where you're sending newsletters from.

2: Observe your titles; some may end up in spam because of red flag words. Mailchimp has a tool that flags the red flags and lets you know. Stick to short, clear and concise titles, non-hyped-out, and you'll be in the inbox.

3: Emails should be light on links. Heavy linking is spammy, and can put you in the junk folder.

4: Just be honest, authentic and personable through your emails, and most if not all folks, will NEVER label your emails as spam.

5: Don't use check boxes ticked to: "sign up for my newsletter." This tricky, shifty approach will guarantee that you wind up in spam, as you piss off more confused subscribers who never took the action to subscribe. Put the ball in their court. Make them check/click the box or type in their email address.

Onward and upward!

Ryan

As mentioned, there are many factors. On the sender's end, the message needs to have a low spam score. On your end, make sure you whitelist the email and add it to your contacts so it won't head on over straight to the spam folder.

Make sure your title is good!

For example, I did a test e-mail in my AWeber account. When I had the title "Here's Your Free Report", it went into the spam box. When I renamed it to "Obtain Your Report", it went into the main inbox. "Free" is a keyword that e-mail addresses flag as spam for the most.

Just an example of that. Basically, make sure your title is free of all possible spam like words! Also, just do a send test e-mail to make sure .