Is $10,000 - $15,000 possible with Local video Ads - on Youtube?

30 replies
Has anyone consistently made $10-$15,000 or more selling video ads to local businesses. Specifically the type where you use website spokespersons and upload to Youtube.

What type do local businesses prefer? The live on-location type or the type where you use images, text and Royalty-free music? How are you getting your clients? Are you cold calling to get your clients, emailing, etc?

It would be nice to hear from those who have done it or are currently doing it. Are local clients responsive to this service, or are they not desperate buyers of this service?

What is a good price range to charge for this service, and what type of business responds to this the most?

Your honest answers will be greatly appreciated. Thank you, and God bless.
#$10 #$15 #ads #local #video #youtube
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    • Profile picture of the author mindspring
      Phil,

      I am sure there is a Warrior who has made money offering this service. Where are the Expert Warriors? When you share your knowledge the universe has a way of rewarding you abundantly. Ladies and gentlemen feel free to share your knowledge. It will be greatly appreciated. Thank you.
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  • Profile picture of the author mydream247
    Great topic, I tried to sell videos to local businesses few years ago, only made a few sales, could not get businesses to see the value in having a video.
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    • Profile picture of the author mindspring
      It seems to me that video is that perpetual digital billboard that a business can place where people are already searching for information about the type of business/service they want to patronize - Youtube.

      Youtube is powerful and it seems to me that the ability of video to appeal to the emotions of website visitors while quickly conveying the website's core message/ service offerings much more than text and graphics on a site aught to be a powerful enough reason for local businesses to see the value.

      Could it be that the value was not properly communicated to the right audience?

      Can some experts add their thoughts to this discussion? I know they are on this forum. Warriors what do you think? Share your experience. Thank you.
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  • Profile picture of the author salegurus
    As a business owner my first question would be:
    Do people actually use youtube to look for local restaurants?
    How would you sell me on your service?
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    • Profile picture of the author mindspring
      Saleguru,

      Good question. Let's say you are a restaurant that sells pizza, you can create a video using images and text or live video where you show how to make the best pizza in New York, or Miami Fl. People search for how to make the best pizza or the best whatever type of food they crave. Put the video together, add your Phone number, location, URL that links to a coupon on your Facebook page that the customer can use to get a good deal when they order from you.

      Since sales is a numbers game, if you present the value to the business owner, I believe that a reasonable portion of your target market will buy. Obviously this would have to be tested. And by the way if you search on Youtube for "Best Pizza in New York" you will see a video that has being viewed over 770,.000 times. Another one was uploaded 11 months ago, and they received over 25,000 views. Do you think a business that gets close to 1000 to 2000 views will get a couple customers calling them to order the "Best Pizza in New York"?
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    • Profile picture of the author Kurt
      Originally Posted by salegurus View Post

      As a business owner my first question would be:
      Do people actually use youtube to look for local restaurants?
      How would you sell me on your service?
      Organic Youtube views isn't the only way to exploit videos. You can also buy ads through Adwords to display videos and target the ads to a geographic location, as well as basic demographics. Also, Facebook allows videos in their advertising.


      In addition, a video can be used on a sales page, either as the lone medium on the page or along with text.


      At the very least, video should be tested against media to see which delivers the best results.


      With organic Youtube videos, they don't all have to be "commercials". Any business can create informative and/or entertaining videos about their locality, adding a graphical logo and/or a quick message that "this video is brought to you by Pepe's Pizza".
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      • Profile picture of the author Reid Stevens
        Yes, I do very well doing this service for High End Real Estate Agents in 2 states.


        I could get even have more business, but I enjoy my free time. It's easily a low 6 figure business if you know what you are doing. A mid six figure business if you don't need that much free time.


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      • Originally Posted by Kurt View Post

        Organic Youtube views isn't the only way to exploit videos. You can also buy ads through Adwords to display videos and target the ads to a geographic location, as well as basic demographics. Also, Facebook allows videos in their advertising.

        In addition, a video can be used on a sales page, either as the lone medium on the page or along with text.

        At the very least, video should be tested against media to see which delivers the best results.

        With organic Youtube videos, they don't all have to be "commercials". Any business can create informative and/or entertaining videos about their locality, adding a graphical logo and/or a quick message that "this video is brought to you by Pepe's Pizza".
        Kurt is the video expert here IMO so I'd follow his lead.

        But if you are talking small local businesses, then also think about using the video to get them an extra page 1 ranking, especially if you are already doing Local SEO for them. PLUS it adds another video to their G+ Local page and I think videos on G+ L are one of the 300 local ranking factors, so can help a little.

        Getting a video ranked for a long tail KW or a brand specific KW like "John Smith DDS + KW + City" I think is pretty easy to do.

        I'm looking at starting a local video business as well, so am curious what prices folks are charging and for what type of video and how long?
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    • Profile picture of the author chrisjohn93
      Yes you are correct who is using Youtube to find nearest restaurant??
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  • Profile picture of the author henryw1981
    I sell videos to local businesses and have done fairly well. One twist you can use is offering to get their video on the first page of Youtube and Google which is pretty easy to do. You can also suggest they put the video on their website to increase conversions. You should be able to make a few hundred dollars per month in income.
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  • Profile picture of the author mindspring
    A few hundred dollars? Wow! Seems like it will be just enough to pay for gas for your car. Seriously, a few hundred dollars. It seems that the ones making the money in this niche are not saying a word. They want to keep all the business to themselves. There is more than enough to go around. Feel free to share.
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  • Profile picture of the author theheron
    I dont think many companies would see much value in having a video on youtube . If you can have it ranking well in google then thats another matter. What I suggest you do is get some in the serps first so you can prove what you can do it and then you have a chance of getting some paying customers
    The best way of doing it in my opinion is in a pay per lead way.
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  • Profile picture of the author kk075
    I don't sell videos, but I do write video scripts all the time for a few of my larger clients. So I'll chime in.

    First off, you can't walk into a local pizza restaurant and say, "Do you want to buy a video to advertise your website?" They'll look at you like an idiot because they have no idea what to do with the video. And from what has been said so far, it seems like very few people here do either.

    So here's a quick lesson. YouTube is owned by Google. So when you post a video on YouTube and embed it into your website, it can help from a traffic and an SEO standpoint. The results, however, are negligible if you only post a video and cross your fingers.

    If you post a promo video on YouTube saying, "Joe's Pizza is the best in NY City," then that has zero value as well. Like someone else said, nobody searches YouTube to be sold to, especially in local niche's, and there's virtually no value in this type of thing. Sure, a few people who like Joe's Pizza may like the video, their friends see it and then they give Joe's a try....but that's a long shot and not very productive. Joe could also post this video on his Facebook page as an intro...and it would definitely help him overall, but again...Joe won't pay a lot for this since the returns are minimal.

    Now let's look at Frank's Home Repair. Frank can make local videos showing people how to patch drywall, fix a leaky sink or repair a fireplace mantle. This is something that people would search YouTube or Google for in the videos section, and Frank's advice makes him an instant authority on the subject. So even though he's giving away advice for free, people call Frank all the time for home repairs because he has more exposure than anyone.

    So for Joe...he doesn't really need a video. One would help a little bit, but he's not going to see the value.

    Frank, on the other hand, can make an absolute killing with local marketing videos...and the beauty is that he doesn't even have to market his actual services. He just finds niche topics people search for and plugs in a video (like "sink repair Dallas") and people find him everyday on smartphones.

    Now, the other market would be actually making product videos and selling directly to businesses, which would be something that Bob's Accounting Firm might consider. It works with the "real estate claim" above as well...you charge $50-100 a video, shoot 50 videos a month for 1 real estate company, and it's great money. This is basically a commercial for a product or service though and a completely different topic, so I'll save that for another day.
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    • Profile picture of the author mindspring
      kk075,

      You definitely come across as somebody who knows what they are talking about. I must say I like the well-thought out reply you gave. So my question then is, will it be better to target service providers plumbers, roofers etc with the kind of video that will teach people how to do something? Or perhaps an outright advertisement with photos, text etc to help them generate leads. And if they are open to the idea, then is it better for them to pay a recurring amount each month?

      Create an informative video for a particular service niche, insert the local business' link and phone number at the top of the video's description, and bill them monthly. If they cancel, you remove their link and insert another paying customer's URL and phone number. Has anyone tried this model, or is there a better way of implementing and selling it to local businesses.

      Keep the ideas coming.
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      • Profile picture of the author kk075
        Originally Posted by mindspring View Post

        kk075,

        You definitely come across as somebody who knows what they are talking about. I must say I like the well-thought out reply you gave. So my question then is, will it be better to target service providers plumbers, roofers etc with the kind of video that will teach people how to do something? Or perhaps an outright advertisement with photos, text etc to help them generate leads. And if they are open to the idea, then is it better for them to pay a recurring amount each month?
        No offense, but I answered those questions very clearly, for free, in the post you quoted. Trying to twist those ideas into a "video for rent" service is a horrible idea though, because anyone can make winning informational videos with a smartphone and a $35 microphone. The "value" is in advising the client, creating great topics and showing them how to use the system I just laid out for you to get traffic.
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      • Profile picture of the author Kurt
        Originally Posted by mindspring View Post

        kk075,

        You definitely come across as somebody who knows what they are talking about. I must say I like the well-thought out reply you gave. So my question then is, will it be better to target service providers plumbers, roofers etc with the kind of video that will teach people how to do something? Or perhaps an outright advertisement with photos, text etc to help them generate leads. And if they are open to the idea, then is it better for them to pay a recurring amount each month?

        Create an informative video for a particular service niche, insert the local business' link and phone number at the top of the video's description, and bill them monthly. If they cancel, you remove their link and insert another paying customer's URL and phone number. Has anyone tried this model, or is there a better way of implementing and selling it to local businesses.

        Keep the ideas coming.


        Create videos for local businesses that have big profit margins, such as DUI lawyers, real estate agents, mortgage brokers, cosmetic surgeon, etc. A single sale can generate $10,000 for them.


        Charging per lead is a viable concept, as it takes the risk of getting no results away from the customer. Inform them that they only pay for results and it eliminates the need for them to pay a lump sum upfront for a video alone.


        You can use a phone call tracking service like CallRail, which allows "sub accounts" so clients can check their stats without giving them admin privileges:
        http://www.callrail.com/agency/


        This type of service also adds trust, as it's a third-party service. And if you are delivering leads, you want to make sure your clients are aware of your value, even if you don't charge by the lead.


        Also, remember that on Youtube you can't do much editing to a video after it's uploaded, so you will want to use annotations for your clients' contact info, so you can change this if you have a new customer. Be sure to design you videos with annotations in mind.


        Another strategy is to give away videos to businesses, then "upsell" other marketing services, such as SEO, VSEO, social marketing, retargeting, PPC, etc., using the free marketing video as a way to "get in the door".


        I posted above about Youtube advertising. A good thing about this is that if someone doesn't watch 15 seconds (If I remember correctly), then you don't pay. Target a campaign to a local market using a video you create for this purpose.
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        • Profile picture of the author mindspring
          Originally Posted by Kurt View Post

          Create videos for local businesses that have big profit margins, such as DUI lawyers, real estate agents, mortgage brokers, cosmetic surgeon, etc. A single sale can generate $10,000 for them.


          Charging per lead is a viable concept, as it takes the risk of getting no results away from the customer. Inform them that they only pay for results and it eliminates the need for them to pay a lump sum upfront for a video alone.


          You can use a phone call tracking service like CallRail, which allows "sub accounts" so clients can check their stats without giving them admin privileges:
          http://www.callrail.com/agency/


          This type of service also adds trust, as it's a third-party service. And if you are delivering leads, you want to make sure your clients are aware of your value, even if you don't charge by the lead.


          Also, remember that on Youtube you can't do much editing to a video after it's uploaded, so you will want to use annotations for your clients' contact info, so you can change this if you have a new customer. Be sure to design you videos with annotations in mind.


          Another strategy is to give away videos to businesses, then "upsell" other marketing services, such as SEO, VSEO, social marketing, retargeting, PPC, etc., using the free marketing video as a way to "get in the door".


          I posted above about Youtube advertising. A good thing about this is that if someone doesn't watch 15 seconds (If I remember correctly), then you don't pay. Target a campaign to a local market using a video you create for this purpose.

          Kurt,

          This is really good information. So what would you say is a fair price per lead to charge these high margin local businesses. $25, $50, $99, $250 per lead? What would you say is a fair price for this kind of pay per lead service? What if plumbers, or electricians are included, what would be a fair price for them?

          Are these the kind of deals one can easily close over the phone for clients anywhere in the country - in other words they do not have to be in your immediate area - City or State etc?

          Have you actually done this and what has your success rate/ revenue per month been like. If not you, do you know anyone who has actually implemented this strategy?

          Thank you for your insight.
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          Great endeavors do not just happen, they are undertaken by average people who gain a
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          • Profile picture of the author mindspring
            Can anybody who has worked on a pay per lead model share what their experience has been. Share your experience if you have worked on a pay per lead model.

            What is the going rate per lead, and in what industry? I am sure DUI attorneys will pay a certain amount of money per lead, while a plumber or a roofer will pay a different fee. What has your experience been? Thank you.
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            • Profile picture of the author GraemeHawley
              It all depends on what kind of client you go after

              yes its obvious that a cosmetic surgeon will pay more than a plumber per lead

              but even in the same niche some companies will value a lead more than another

              for example if I have a solar panel lead and offer it to a contractor he might not want to
              $100-$150 for the lead as he knows he might not be able to close it.

              but if I go to a another solar company who send professional salesmen on calls who know what there cost per customer acquisition is then they may be more than happy to pay $100-$150 for the same lead as they know there numbers and know what they are prepared to pay.
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              • Profile picture of the author mindspring
                Originally Posted by GraemeHawley View Post

                It all depends on what kind of client you go after

                yes its obvious that a cosmetic surgeon will pay more than a plumber per lead

                but even in the same niche some companies will value a lead more than another

                for example if I have a solar panel lead and offer it to a contractor he might not want to
                $100-$150 for the lead as he knows he might not be able to close it.

                but if I go to a another solar company who send professional salesmen on calls who know what there cost per customer acquisition is then they may be more than happy to pay $100-$150 for the same lead as they know there numbers and know what they are prepared to pay.


                Thank you GraemeHawley. So there is really no way of knowing what a standard price/fee per lead would be. I was thinking that somebody will know what the going rate is for different industries/ businesses. This way there is no guessing what a fair price will be.

                Does anybody have this information? Kindly share if you do. Thank you, and God bless.
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                Great endeavors do not just happen, they are undertaken by average people who gain a
                vision of how to make the impossible possible.”
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                • Profile picture of the author GraemeHawley
                  Originally Posted by mindspring View Post

                  Thank you GraemeHawley. So there is really no way of knowing what a standard price/fee per lead would be. I was thinking that somebody will know what the going rate is for different industries/ businesses. This way there is no guessing what a fair price will be.

                  Does anybody have this information? Kindly share if you do. Thank you, and God bless.
                  There isn't a right answer to be honest of what you should charge per lead, a lead is only worth what someone is willing to pay for it

                  you could try service magic and see there prices, I remember seeing a PDF with lead prices in the past, but do bare in mind they sell the same lead to 4 different businesses,

                  if your using a call tracking with "best plumber in city" video I would imagine you will be providing exclusive leads

                  I'm in the UK but here is a good guide on what certain services cost UK Home Improvement Cost Guides by ServiceMagic

                  I don't have set prices as I like to sit down with a prospect and find out what they are currently paying for each job, so I will work out how many jobs he has got from advertising in the last year, then find out his closing ratio, then I can find out how much he is currently paying for a lead and job.

                  After I have worked that out and "painted the picture" to him I can give him a irresistible offer where he will pay per lead on performance and it will be cheaper than what he is paying for in his current advertising.
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                  • Profile picture of the author mindspring
                    Thank you GraemeHawley for the resource you suggested. This can come in handy with estimating what service providers/ contractors charge. It can be use to get a fair estimate of what a lead might be worth to them.

                    Anybody else have anything to add to the discussion? Thanks in advance.
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                    Great endeavors do not just happen, they are undertaken by average people who gain a
                    vision of how to make the impossible possible.”
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                • Profile picture of the author boden53
                  I've been doing a different approach to first offer a service that has noting to do with video marketing, I found what every business need is most of them 90% or so even if they don't admit it, I represent a business loan organization, that offers non collateral loans up to 2M ..then when I see the opens from email campaigns and they didn't take action, now I have something in common want to find out why they didn't apply for a loan, even though their cash flow is 0 or just about! so I also do research on their business (PR SEO VIDEO) if they don't need money-as I tell them even Donald Trump could use more money if he wants to make even more money! the loan business actually could be more profitable if you know what questions to ask, they certainly have excellent training - if they accept the loan or not then I'll even do a video for them, because they see me as their a problem solver! If I wasn't a great grandfather I would be more active .. now the loan company I'm with is called wise business loans, this is going as you can tell my aff link why because if you decide to join I can certainly help you out with sales letters and email system.. so http://wisebusinessloans.com/idevaff...=244&sub_id=wf
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  • Profile picture of the author Easy eBay
    Just do a little groundwork and rank a few local videos e.g.

    Rank a video for "24 hour plumber YOUR CITY"

    You can then present a number of different metrics like monthly search volume and search engine position for your chosen keywords.

    This would give you a little more credibility when you approach businesses.
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  • Profile picture of the author bobmcalister
    videos have kicked ass for my son's business..with metal roofing and metal building. I presented a business plan yesterday to a local chiroprator/ compounding pharmacy . He is using adwords on google...we just explored the total cost if he targeted the top ten adwords, divided that by his closing ratio ( he claimed 80 % ..we used 33% )..for his cost per customer. Life time value of his client is 2500.. so we arrived at the cost per lead and the total value in income minus the adwords cost. bottom line is profit. we took the adwords cost , and used 50% of that as a budget for videos across all the media...as mentioned above. would give us a recurring monthly income and generate the leads without the adwords budget. As mentioned by Kurt, using adwords in YOUTUBE is very effective in targeting...at a very low cost per click. I recently used facebook with their targeting with very good results.
    if you are looking to add value to your present customers, video and google places is where I focus since they both display on mobile.
    if you have clients and wish to do a jv of sorts , message me or one of the others who have commented.
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  • Profile picture of the author seregameh
    Hi all, I've been doing promotion videos in YouTube, 5000 views just 5 $, there are also 10000.25000, write
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    • Actually my question was about the sales price for creating a video.
      Not the cost to promote one. Just wanted to clarify.
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      • Profile picture of the author makesense
        I don't think you're starting with the right premise, to create a video which will actually add value to a business you have to understand the nuances of story-telling and production. I run a boutique production company and make commercial, brand and corporate video. Most of the time it will not simply sit on Youtube. Developing strategy for marketing channels and how to get that video 'viewed' after it's completed is another value-add and another very complex element.

        I've seen so much BAD work done for cheap and even done for top dollar, this industry like many today is over-run with people who don't know what they're doing and unless you're going to take it seriously I recommend to try something else.

        That's if I understood your post to begin with and if I didn't I apologize
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  • Profile picture of the author thewilloffire
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    • Profile picture of the author Daniel Evans
      I'm sure many people do it and make that kind of money.

      The exact cost will depend upon the costs of the video which reflect in it's actors, its setup and its need for editing and the like.
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