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Is this Warrior Way Off Base?

by LilBlackDress
19 replies
I just read a warrior report where the warrior says he makes sure the keyword gets at least 300 searches a month.

That seems really low to me. I am wondering if he meant to say 3000?

What is your minimum amount of keyword searches required when picking a keyword?
#base #warrior
  • Profile picture of the author Andy Fletcher
    It depends on the effort required to rank for it. If I can autoblog for it then 300 is worthwhile, if I've got to write/have written an article then I'm after 1000 and up. Then as more and more SEO work is required I want more and more bang for my buck as it were.
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    • Profile picture of the author Justin Jordan
      As a direct answer to the question, you could PM them and ask.

      Whether or not 300 would work. Well, maybe. There might be something to be said for building up a business by targeting REALLY long tail keywords. If it's easy to rank for (which it probably would be) and you've got a proven seller to offer, it could be a great long term strategy.
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      • Profile picture of the author mentor4u
        300 is less than i normally do but i would take it.
        it would definitely be worth it if you are #1

        and get 50 more keywords like that and rank high on google
        than that is 15000

        I think you could make money with that.

        or do you want to go where there is 10000000 million searches a month
        and be on the 500th page of google.

        I will take the first

        Don
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  • Profile picture of the author LilBlackDress
    What do you mean by autoblog?
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    • Profile picture of the author Jeremy Kelsall
      I'll take a keyword if it gets 20 searches a month as long as it is a strong buying keyword...
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      • Profile picture of the author Steven Wagenheim
        If I can get to number 1 on Google for a keyword that gets me 300 searches
        a month, I'd take it in a heartbeat.

        It's not the number of searches. It's how much of the pie you can get and
        how much money is in those searches.

        Imagine 300 searches a month for a $5,000 product that you're ranking
        number 1 for.

        Even at a 1% conversion, that's 3 sales a month or $15,000.

        I wouldn't throw that away on a bet.
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        • Profile picture of the author Angela V. Edwards
          Originally Posted by Steven Wagenheim View Post

          If I can get to number 1 on Google for a keyword that gets me 300 searches
          a month, I'd take it in a heartbeat.

          It's not the number of searches. It's how much of the pie you can get and
          how much money is in those searches.

          Imagine 300 searches a month for a $5,000 product that you're ranking
          number 1 for.

          Even at a 1% conversion, that's 3 sales a month or $15,000.

          I wouldn't throw that away on a bet.
          Excellent point, Steven.
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      • Profile picture of the author Dan C. Rinnert
        As a general rule of thumb, you want to look for keywords that get 500 or more searches per month. So, 300 is really not far off-base. And, as Jeremy mentioned, if it's a strong buying keyword, a smaller number is okay too. A small number is also okay for a high ticket item, where you might have fewer searches, but a much larger commission for a sale.
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  • Profile picture of the author LilBlackDress
    Jeremy how do you determine if it is a strong buying term? Are you using a commercial intent tool or do you go by your gut feelings?
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by LilBlackDress View Post

      Jeremy how do you determine if it is a strong buying term? Are you using a commercial intent tool or do you go by your gut feelings?
      It's just a matter of putting yourself in the shoes of the people searching...Are they just looking for information are or they actually ready to purchase the product providing all of their objections are met...
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    • Profile picture of the author Hamish Jones
      Originally Posted by LilBlackDress View Post

      Jeremy how do you determine if it is a strong buying term? Are you using a commercial intent tool or do you go by your gut feelings?
      I look at how much competition there is using the Google Adwords tool and how much people are bidding for a particular keyword.

      If Adwords tells me that it is low search but high cost, I look at whether I can target that keyword and beat the opposition.
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  • Profile picture of the author Fernando Veloso
    Love the senior members answers: right on the spot baby WF rocks.

    A user from another forum made a very cool picture on this:

    Rolex watches.

    When people start their searches they usually start by "Rolex watches", but the intention to buy gets way higher when they search for particular Rolex models - WEKC200.

    Less searches per month, but way more targeted.
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  • Profile picture of the author Steven Carl Kelly
    Sure, I have a site that's doing quite well on a term that gets under 500 exact searches per month. It is all about the quality and the share, not the quantity.
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    • Profile picture of the author Hamida Harland
      You'll also find that most keyword tools aren't very accurate anyway and a keyword that 'supposedly' gets 300 searches a month often gets alot more. I'm making a killing on certain keywords that the Google keyword tool tells me only get about 20 searches a month - my website stats tell me otherwise.
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      • Profile picture of the author Dal.K
        Yes I'd go for 300 a month aswell, it depends on the strength of the keyword itself like Jeremy said, if its a long tail buyers keyword, then definately.
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  • Profile picture of the author kindsvater
    Generally, when you see someone searching for keywords with a minimum number of searches per month, it is because they know little about the topic and are trying to use some guideline to determine if the topic might be worth their time to pursue. Typically, as an affiliate or seeking Adsense clicks.

    On the other hand, if you are an expert about something, there is not necessarily any minimum because you know exactly what people are searching for, and you know that searches "around" a phrase come in a million different permutations.

    Here is what often happens:

    Newbie marketer sees a search term with but 250 searches per month and doesn't give it a second thought. They target more popular phrases and never make much, if any money.

    Advanced marketer uses that same search term as a starting point to find even more exact phrases with even fewer searches per month, then make a lot of money targeting those phrases plus more using LSI techniques - especially when the sum total of all those little phrases adds up.
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    • Profile picture of the author JayXtreme
      Originally Posted by kindsvater View Post

      Generally, when you see someone searching for keywords with a minimum number of searches per month, it is because they know little about the topic and are trying to use some guideline to determine if the topic might be worth their time to pursue. Typically, as an affiliate or seeking Adsense clicks.

      On the other hand, if you are an expert about something, there is not necessarily any minimum because you know exactly what people are searching for, and you know that searches "around" a phrase come in a million different permutations.

      Here is what often happens:

      Newbie marketer sees a search term with but 250 searches per month and doesn't give it a second thought. They target more popular phrases and never make much, if any money.

      Advanced marketer uses that same search term as a starting point to find even more exact phrases with even fewer searches per month, then make a lot of money targeting those phrases plus more using LSI techniques - especially when the sum total of all those little phrases adds up.
      Yeah... what he said ^^

      Numbers like 200 or 300 or 2000 are simply used as guidelines to make a point by the product creator.

      You'll come to understand that each number is only as significant as the value of traffic it will bring to your door.

      Peace

      Jay
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  • Profile picture of the author jakesellers
    The noise floor of the Adwords keyword tool is around 5k/mo-ish, any kw tool tells you a search gets 300 should also spit a big grain of salt out of your USB port.
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  • Profile picture of the author Ricky Parker
    Just like it was said above. The "number" means little.

    Example: I have a site at #4 moving up on the first page for a keyword that gets VERY VERY little traffic every month.

    But...

    The commission on a sale ranges from several hundred to several thousand.


    The point in sharing this is if I had ignored the keyword because of "numbers" I'd be missing a nice little market.


    Ignore the "numbers" and go after it.
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  • Profile picture of the author Kevin Cotter
    Also don't forget that those numbers, even from the google keyword tool are not exact. I have a site that google says gets 140 searches a month. I get about 50-60 uniques a day on that site. So just use those numbers as a starting point.

    Kevin C.
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