I've made a few sales, but would like to know if you can offer any advice on how to scale up my business and if I can improve on anything in terms of split testing.
I've made 43 sales from 564 subscribers = 1 in 13 purchase my book
My book is priced at $27 and in my e-mail sequence I reduce the price to $17 after 10 days to encourage people to buy.
2) Opt Ins
I use an incentivized optin at the top of my blog offering a free report and have between 13-14% opt in rate
I'm using Linkedin and Facebook groups linking to articles on my site. People seem to like my content, so I've tried some article syndication but it seems most sites want unique content.
Not had any luck with forums, but thinking about PPC. However, for this to be profitable I would probably need a squeeze page, and in my experience the quality of subscriber is worse than if they opt in via a blog.
Any thoughts on how to scale things up? Are my numbers ok so far?