The trick is.... these gurus I'm talking about wil sell you there info, training and products, but that isn't what they're getting rich off of. They are making there money in a different model.
In example: someone who sells you information on affiliate marketing, They appear to be an expert in affiliate marketing and you assume that's how they make their money. The fact is they are getting rich off you buying their book. They make their money by publishing books.....not affiliate marketing.
So, the next time you buy something from someone or follow them, make sure they practice what they preach.
Because the deception is they don't get rich off their own advice and info....they get rich by selling it to you.