Mobile for Affiliate Marketers?
I'm doing some research for my company about the mobile industry and how our clients (retailers and CPA offers) can more robustly utilize mobile via affiliates. Are any of you affiliates/publishers focusing on optimizing your sites or your offers for mobile device users? What do you want from an advertiser to make mobile optimization easier for you? Do you want and use pay-per-call phone numbers? Anything else?
Seems like the mobile add networks are all about downloads of apps, not selling products or offers. Am I right or wrong about that?
I see a large empty hole in most affiliate programs where mobile traffic doesn't exist from affiliates....am I missing something?
Thanks!
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