Giving a free course away as opt in?

12 replies
Hi;

When they opt in I am giving a free 40 min course which ends up in "get the full program now".

Question:

After they opt in I have 2 options:

1 - Redirected them to a login page, tell them to check their mail for credentials and login to watch.

Option 2 - After opting in, redirect them to a video page and just show them the free video.

I see the pros and cons of option 1 like this:

Options 1:
  • Pro: People like to be a part of something.
  • Pro: Won't get bullshit email.
  • Con:Will lose some prospects since it makes the funnel longer.
  • Con:Affiliates wouldn't like it
Please advise.

Thanks
#free #giving #opt
  • Profile picture of the author discrat
    Originally Posted by behnampmdg3 View Post

    Hi;

    When they opt in I am giving a free 40 min course which ends up in "get the full program now".

    Question:

    After they opt in I have 2 options:

    1 - Redirected them to a login page, tell them to check their mail for credentials and login to watch.

    Option 2 - After opting in, redirect them to a video page and just show them the free video.

    I see the pros and cons of option 1 like this:

    Options 1:
    • Pro: People like to be a part of something.
    • Pro: Won't get bullshit email.
    • Con:Will lose some prospects since it makes the funnel longer.
    • Con:Affiliates wouldn't like it
    Please advise.

    Thanks
    Opiton 1 is best and you need to clearly state before they sign up that their free Course will be delivered to their email. So as to ward off anyone wanting to download a quick freebie right then and there and be gone

    Qualify your Leads


    - Robert Andrew
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  • Profile picture of the author Jeff Burritt
    Do a sales page with a description of your free course / video. Tweak the copy here to make it enticing. Use an optin button below to get free instant access. A two step optin (button says 'free access,' then they get a pop box box to enter email. Then they are redirected to your page with the course / video. If you use Aweber, then they don't have to confirm. This is recommended way. You'll still get some freebie seekers, but if your salescopy is targeted, at least the optins are relevant to your niche.
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  • Profile picture of the author talfighel
    You can give them free content when you follow up with them but I would recommend that you sent them directly to a sales page or a video sales page right after they opt in. People are usually hot and are ready to buy something right away that can solve their problem.
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    • Profile picture of the author behnampmdg3
      Originally Posted by talfighel View Post

      You can give them free content when you follow up with them but I would recommend that you sent them directly to a sales page or a video sales page right after they opt in. People are usually hot and are ready to buy something right away that can solve their problem.
      This makes a lot of sense.
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  • Profile picture of the author heruma
    I will go with option 1.
    I do not understand the Pro : won't get bullshit email.
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    • Profile picture of the author Steve B
      I agree with some of what's been said, but really, the only sure way to know which alternative is best in your niche is to test both options over a reasonable period of time and see which produces the greater result.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author kushalshah
    You can provide them a free access to guide for free to make people signup on your website/blog. This have worked in many cases.
    Signature

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    • Hi

      My personal preference would be option one, as this then provides you extra 'real estate' to use to offer the subscriber a OTO. i.e rather than sending them to the video, you can send them to another offer (your own or an affiliate offer)

      HOWEVER, I agree with Steve earlier, if you really want to know you have chosen the best route, you should split test both options. You will then have hard facts to base your decisions on, rather than the gut reaction of me or any of the other marketers who respond.

      I hope this helps and I wish you all the best with your funnel
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  • Profile picture of the author ryanbiddulph
    Hi,

    I am digging #1. Losing the prospects means weeding out tire kickers and freebie loaders to make room for serious people who have the money and time to buy and use your products or services. Here's a little tip that's only taken me....oh, well...5 years to follow lol.

    Have Posture!

    You're in charge, you choose who you want to top in with the message you put out there and you are the one who weeds out the people who are only looking for freebies, not wanting to build a bond with you. Hey, we have matches, or non matches. No way around that.

    I like being as clear as possible with clients, opt ins, etc. Anybody who visits my blog or sites will know exactly what they're getting, and will be super duper clear on it. I am in love with my readers, my customers and my clients and, in the same breath, I let go bad matches with ease to make room for more awesome customers and clients. So go with option one and please, whittle down your list. This is a good thing because you'll attract more awesome fans and those fans will spread your word via word of mouth marketing and the cycle will continue, and you'll make more money, and everything will be easier for you, because you got super duper clear on your direction.

    Tweeting from Bali.

    Ryan
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author markbyrne
    Yep, I'm with @discrat

    You have to qualify those leads, as it will dictate your earnings thereafter from that subscriber.
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    Want a stable business in the craft niche? Get started with our MYLAR stencils! UK seller, and made in the UK!

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    • Profile picture of the author behnampmdg3
      Here is what I decided to start with:

      - They optin
      - I welcome them, then show them a 10 min free video (kick ass tips) which is also kind of a sales message with option to get the tripwire.
      - Then I tell them you can access the rest of the program by login in with details I emailed you.

      That way they get qualified and also if they have given me wrong emails, they go back and re do it since the videos leave them hanging wanting for more.

      I really think giving away good, small, free tips is a good idea. It's like training a dog. Teach them to do it right kinda. It's ok you gave wrong email, if you give the good email it would be a good decision for yourself too.

      Saying that I am a newbie. I might be very wrong. I'm gonna know in a couple weeks.
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  • Profile picture of the author Rory Singh
    Split test and see what works best for you.

    Nowadays most people will give you a real email address but the real problem lies with them giving you an email address that's not being monitored.

    Most people have about 3 to 5 (or more) free email addresses. They don't always give you their very 'best' email (even for downloads).

    Anyway, this is how it is (right now) and you can only work with the 'responsive' one's.
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