Help this newbie!!! Microsite vs Blog?

by eat911
23 replies
After going through this site for some time now I am feeling motivated
to begin my im journey promoting CB products as an affiliate. This seems to
be the popular choice for starting as a newbie.

My question is do I set this up as a blog or do I set up a series of microsites
within the niche? Or maybe a combination? I am confused in this area
and appreciate any help.

Thank you
#blog #microsite #newbie #promote affiliate
  • Profile picture of the author littletoot
    what do u mean CB products?
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    • Profile picture of the author eat911
      Sorry. That meant "Clickbank"
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      • Profile picture of the author littletoot
        Originally Posted by eat911 View Post

        Sorry. That meant "Clickbank"
        Ooh, i had no sales on clickbank i quit clickbank.
        and start promote cdkeys and its kinda going well for me
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        • Profile picture of the author ACandi
          Originally Posted by littletoot View Post

          Ooh, i had no sales on clickbank i quit clickbank.
          and start promote cdkeys and its kinda going well for me
          Hi eat911,

          Take serious note of what littletoot says above.

          Also take note of an earlier discussion thread - Click Here

          But let's get back to the question about blog vs microsites.

          With a blog you can post articles, reviews, and tell the story of your online journey to success. With a blog you can have interaction, that is, comments, questions and conversations with persons interested in whatever market niche you decide to grow your online business.

          The major advantage of the blog, when looking for sales / customers is a number of free strategies that can be used to drive targeted traffic to your sales offers.

          You don't have those features with microsites.

          LB.
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          Turn $50 into $500!
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  • Profile picture of the author Miguelito203
    Originally Posted by eat911 View Post

    After going through this site for some time now I am feeling motivated
    to begin my im journey promoting CB products as an affiliate. This seems to
    be the popular choice for starting as a newbie.

    My question is do I set this up as a blog or do I set up a series of microsites
    within the niche? Or maybe a combination? I am confused in this area
    and appreciate any help.

    Thank you
    I need to clear something up for you. Blogging as an affiliate is quite a popular way to make money online (love it). When it comes to blogging, though, there are two basic approaches: You can either build a micro-niche blog around a singular product (used a lot for product launches to get ranked fast), or you can build a larger blog (might also see authority site used). Larger niche sites are sites are like smaller niche sites except they have lots of product reviews and articles on them instead of just being focused on one product. You also typically build an e-mail list with a larger niche site.

    Larger niche sites are for the long-term whereas micro-niche sites are created for the purpose of making fast money. As a newbie, I recommend that you focus on building a larger niche site, so that you can learn the foundation stuff. Once you've been at it for a while, you can start to add some micro-niche sites to your blogging portfolio. Larger niche sites are also more forgiving when it comes to the search engines, so it's okay to make mistakes.

    Joey
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    • Profile picture of the author eat911
      Originally Posted by Miguelito203 View Post

      I need to clear something up for you. Blogging as an affiliate is quite a popular way to make money online (love it). When it comes to blogging, though, there are two basic approaches: You can either build a micro-niche blog around a singular product (used a lot for product launches to get ranked fast), or you can build a larger blog (might also see authority site used). Larger niche sites are sites are like smaller niche sites except they have lots of product reviews and articles on them instead of just being focused on one product. You also typically build an e-mail list with a larger niche site.

      Larger niche sites are for the long-term whereas micro-niche sites are created for the purpose of making fast money. As a newbie, I recommend that you focus on building a larger niche site, so that you can learn the foundation stuff. Once you've been at it for a while, you can start to add some micro-niche sites to your blogging portfolio. Larger niche sites are also more forgiving when it comes to the search engines, so it's okay to make mistakes.

      Joey
      This reply has put alot in perspective. I think I am in a similar situation to many new IM's who aspire to enter this field. In need of income but want to build a business. Your reply puts things in a clearer light as to why this is a "problem" for most in this and many fields where we own our own business. Essentially what I believe you are saying is "don't hang the sign out front and expect the phone to start ringing".

      As I understand it, you are basically stating that although these methods ARE NOT mutually exclusive that it is going to be important to do some "heavy lifting" and start with blogging and larger niche sites in order to gain traction and learn the principles effectively? Build the foundation. Learn the ropes so to speak. While doing so, maybe build in some micro sites to compliment these efforts, but do not ignore the large niche site. This will help to learn the principles, build a foundation, build a following, create a list and scale afterwards. So although the micro sites are great to create commissions they will not help to sustain a long-term income. But it is still a great model to use as long as large niche, blog, authority sites are not ignored.

      Is my understanding correct?

      P.S. You also state that the "search engines are more forgiving" for larger niche sites and I can make mistakes. Can you elaborate on what is meant by more forgiving and what the potential mistakes can be? And how to avoid and/or learn from these mistakes?
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      • Profile picture of the author Miguelito203
        Originally Posted by eat911 View Post

        This reply has put alot in perspective. I think I am in a similar situation to many new IM's who aspire to enter this field. In need of income but want to build a business. Your reply puts things in a clearer light as to why this is a "problem" for most in this and many fields where we own our own business. Essentially what I believe you are saying is "don't hang the sign out front and expect the phone to start ringing".

        As I understand it, you are basically stating that although these methods ARE NOT mutually exclusive that it is going to be important to do some "heavy lifting" and start with blogging and larger niche sites in order to gain traction and learn the principles effectively? Build the foundation. Learn the ropes so to speak. While doing so, maybe build in some micro sites to compliment these efforts, but do not ignore the large niche site. This will help to learn the principles, build a foundation, build a following, create a list and scale afterwards. So although the micro sites are great to create commissions they will not help to sustain a long-term income. But it is still a great model to use as long as large niche, blog, authority sites are not ignored.

        Is my understanding correct?

        P.S. You also state that the "search engines are more forgiving" for larger niche sites and I can make mistakes. Can you elaborate on what is meant by more forgiving and what the potential mistakes can be? And how to avoid and/or learn from these mistakes?
        Yeah, that's what I'm saying. In terms of the search engines being more forgiving to larger niche sites, I meant that the effects of search engines algorithm updates (happen many times throughout the year) are felt to less extent than with a smaller site and such. Also, after a while, just putting a review on a larger niche site will allow you to rank and bring in traffic naturally.

        Joey
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  • Profile picture of the author Nirali
    You can choose blog when you have lot of content and ideas that you want to publish regularly and you want to increase traffic and having a monetization plan in long term. And can go for micro-site if you have a specific idea or product that you want to promote.
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    www.adattract.com
    E-mail: nirali@adattract.com
    Skype: nirali.adattract
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  • Profile picture of the author Slade556
    I'd say you should open a blog, for all the reasons ACandi mentioned. You will have more to gain from a blog, in my opinion. Sure, it will be difficult to build trust with your visitors at first, but it will be easier to manage and you will also be able to promote more than just one specific product.
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  • Profile picture of the author Young Skolr
    Peace Eat911.

    To be honest within the clickbank affiliate game, if you are going to be choosing between "micro niche sites" and "blogs" (both of which can essentially be the same thing, you can use blogging platforms as brilliant hosts for your content - and they are generally really easy to work with) then I feel it's my place to step in and offer you a little advice....

    First off you need to understand that the CMS (content managemnet system) is really not that important. You could right your own minisite from scratch using HTML5/CSS3 and you can make it look stunning and provide all the functionality you need for it. - OR you could use Blogger's platform, Wordpress's platform, Joomla, 1and1.. there are loads.
    (It may be worthwhile noting however that wordpress and joomla seems to rank well in Google, just an observation).

    The important part is always going to be:
    1) The niche / market.
    2) The quality of YOUR site. Meaning the quality of your content and presentation. Stunning, professional looks are key, but content is king. (But you don't want to be the king who is locked out because he forgot his keys).
    3) Your method of converting your traffic into buyers.

    Which is where to further help you I'd need to know your game plan.

    There are several strategies which actually work really well, but it is dependent on the niche!!

    Going on what you've revealed: you want to start a micro site to promote a clickbank product, some of the best ways to do this are:

    1) Start a REVIEW site which gives the customer an honest (and detailed) review of several products and compares them. (the products are all affiliate linked through to the sales page in case the customer wants to purchase said product after reading your review).

    2) The PRE-sales-copy site which is essentially just your own sales copy for the product you are promoting - only you are trusting your traffic methods to bring in traffic and then YOUR sales copy for the product doing the work and selling the product - this can either direct link to the genuine order page (with a little code) or can direct the customer to the affiliate products own sales page which has another sales copy of its own. Either way: you get paid a comission if the product sells.

    *This is a flippin' awesome method which works with ANY clickbank product - just make sure your traffic techniques and sales copy writing skill are up to high standard - and get creative!!!

    3) INFORMATION / HELP / ADVICE / "niche" community site.
    The 3rd method I have for you is to make a website or online community for said people of your said niche. All of your efforts are on making your site "the site" to goto for anything "your niche" related. You know, news, competitions, give-aways, press-releases the works. Give everything away free - knowledge, goodies, premium memberships, to build an active community - never sell them anything - until the time is right, when the community is large and active you can promote products to your audience, heck you could even sell the advertising space to competitors who are looking to promote clickbank products to your audience.


    Get creative with it and always include the "true knowledge" that you have gained from your own life expiriences. Don't be afraid to trust your ideas and see them through - and work hard!

    All the best to your success, give me a shout if you need any help at all; if I can help then I will, God willing.

    Peace,
    Young Skolr.

    Edit - would like to "Thank" Miguelito203 but I don't have forum permission to yet! I'll "thank" you when I can
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    • Profile picture of the author eat911
      Originally Posted by Young Skolr View Post

      Peace Eat911.

      To be honest within the clickbank affiliate game, if you are going to be choosing between "micro niche sites" and "blogs" (both of which can essentially be the same thing, you can use blogging platforms as brilliant hosts for your content - and they are generally really easy to work with) then I feel it's my place to step in and offer you a little advice....

      First off you need to understand that the CMS (content managemnet system) is really not that important. You could right your own minisite from scratch using HTML5/CSS3 and you can make it look stunning and provide all the functionality you need for it. - OR you could use Blogger's platform, Wordpress's platform, Joomla, 1and1.. there are loads.
      (It may be worthwhile noting however that wordpress and joomla seems to rank well in Google, just an observation).

      The important part is always going to be:
      1) The niche / market.
      2) The quality of YOUR site. Meaning the quality of your content and presentation. Stunning, professional looks are key, but content is king. (But you don't want to be the king who is locked out because he forgot his keys).
      3) Your method of converting your traffic into buyers.

      Which is where to further help you I'd need to know your game plan.

      There are several strategies which actually work really well, but it is dependent on the niche!!

      Going on what you've revealed: you want to start a micro site to promote a clickbank product, some of the best ways to do this are:

      1) Start a REVIEW site which gives the customer an honest (and detailed) review of several products and compares them. (the products are all affiliate linked through to the sales page in case the customer wants to purchase said product after reading your review).

      2) The PRE-sales-copy site which is essentially just your own sales copy for the product you are promoting - only you are trusting your traffic methods to bring in traffic and then YOUR sales copy for the product doing the work and selling the product - this can either direct link to the genuine order page (with a little code) or can direct the customer to the affiliate products own sales page which has another sales copy of its own. Either way: you get paid a comission if the product sells.

      *This is a flippin' awesome method which works with ANY clickbank product - just make sure your traffic techniques and sales copy writing skill are up to high standard - and get creative!!!

      3) INFORMATION / HELP / ADVICE / "niche" community site.
      The 3rd method I have for you is to make a website or online community for said people of your said niche. All of your efforts are on making your site "the site" to goto for anything "your niche" related. You know, news, competitions, give-aways, press-releases the works. Give everything away free - knowledge, goodies, premium memberships, to build an active community - never sell them anything - until the time is right, when the community is large and active you can promote products to your audience, heck you could even sell the advertising space to competitors who are looking to promote clickbank products to your audience.


      Get creative with it and always include the "true knowledge" that you have gained from your own life expiriences. Don't be afraid to trust your ideas and see them through - and work hard!

      All the best to your success, give me a shout if you need any help at all; if I can help then I will, God willing.

      Peace,
      Young Skolr.

      Edit - would like to "Thank" Miguelito203 but I don't have forum permission to yet! I'll "thank" you when I can
      Great reply Sklor! Thanks for not only responding by saying that "it depends on your plan" but then taking the time to elaborate based on what I said. I have MANY ideas but I am just trying to stay focused on 2-3 methods to start and work hard on. This thread has put so much in perspective for me!

      Thank you for the "product review" explanation. I have noticed quite a few of these online. I have noticed that there are quite a few deceptive "AVOID THIS SCAM" or "THIS IS A SCAM" headlines out there which end up driving curious people to a sales page for the very offering they read is a "scam". Is this practice effective? And whether or not it is effective is it a practice that is frowned upon by the networks? The FTC? Seems fairly deceptive to me.

      I definitely see the power of doing things right and working hard on this. With a limited budget to start I think I will have to depend on these creative methods to drive traffic as I cannot afford paid traffic at this point. I am guessing with the larger niche sites, having good content will lead to a following/community eventually. So I will get started on making sure I have good content for my site(s)! I am so excited.
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  • Profile picture of the author elmo033057
    OK, here's what worked for me. I've never worked with Clickbank other than to get ideas from them, but you can use other sites as well to get product ideas from.

    I accidentally fell into a niche or two by experimenting, failing, experimenting and failing some more.

    You'll never actually know what works until you try it.

    So, knock out a short but quick E-book on a sub culture niche. and sell it on Amazon or your own site and don't charge much.

    Speed is the key here. You've got "Mentum" you just need Mo-Mentum.

    Ha ha .

    If there is interest in what you've written, then chances are, you're on to something and you can make a better version and charge it more later.

    I found a niche in bagpipes awhile back. Yep, bagpipers are a subculture niche that I made good money at and had some experience in. Since I already knew a little about the niche, I also knew what sites many of them hung out on. Some of these folks were instructors and had loads of students, and I encouraged them to tell their students about my eBook which I sold for $25 each pure profit.

    I actually had people contact me years later asking me for an updated version.

    One thing to keep in mind that's super important.

    You've got to have the mind of a warrior. You can't get depressed and quit no matter what. If you fail, keep a smile on your face and keep getting back up.

    When you get knocked down and keep getting up again you'll always cross the finish line.

    PM me and I'll tell you a ton more and never ask for a dime.

    God Bless!

    ELMO
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  • Profile picture of the author MarksWineClub
    If you're going to be dependent on search engine's to delivery visitors, or would like to be long term....ask yourself what type of product they'd typically rank.

    Almost always these days the answer is a blog. You get all the same advantages you're talking about with a minisite, but much more room for growth.
    Signature

    Read our most recent articles on wine, this month it's that unappreciated region called Napa Valley.

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  • Profile picture of the author Brent Stangel
    Before you do anything else you should learn email marketing. It doesn't matter what kind of site you build, if you don't get people on your list and follow up with them you won't be able to build a sustainable business.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author eat911
      Originally Posted by Brent Stangel View Post

      Before you do anything else you should learn email marketing. It doesn't matter what kind of site you build, if you don't get people on your list and follow up with them you won't be able to build a sustainable business.
      Yep! I have definitely seen the importance of this and have been educating myself like crazy on squeeze pages and autoresponders. AWeber has had some great webinars I have been listening to all week as well! Thanks Brent. Any other advice when it comes to email marketing and list building?
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      • Profile picture of the author stantj
        Choose a niche
        Build your list
        Followup with valuable content emails
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      • Profile picture of the author Rory Singh
        Originally Posted by eat911 View Post

        Yep! I have definitely seen the importance of this and have been educating myself like crazy on squeeze pages and autoresponders. AWeber has had some great webinars I have been listening to all week as well! Thanks Brent. Any other advice when it comes to email marketing and list building?
        Yes email marketing is important but it won't do squat unless you learn how to get 'targeted' traffic first. So back to your initial question...

        Blog or Micro blog?

        I would personally focus on (1) niche before you go out and try (10) hoping that this will bring you in 'multiple' income streams.

        But here's the thing...

        If you focus your attention on (1) niche (that you feel is the right fit for you), then you will get results faster.

        If you focus on (2) to (10) different things before learning how to 'Master' one, then you won't get anywhere because your energy is 'scattered'.

        What happens when you take a magnifying glass and hold it on (1) spot for long enough?

        You get some fire right?

        But if you don't hold it in the 'right' place long enough, no fire right?

        Same thing in IM.

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        • Profile picture of the author eat911
          Originally Posted by Rory Singh View Post

          Yes email marketing is important but it won't do squat unless you learn how to get 'targeted' traffic first. So back to your initial question...

          Blog or Micro blog?

          I would personally focus on (1) niche before you go out and try (10) hoping that this will bring you in 'multiple' income streams.

          But here's the thing...

          If you focus your attention on (1) niche (that you feel is the right fit for you), then you will get results faster.

          If you focus on (2) to (10) different things before learning how to 'Master' one, then you won't get anywhere because your energy is 'scattered'.

          What happens when you take a magnifying glass and hold it on (1) spot for long enough?

          You get some fire right?

          But if you don't hold it in the 'right' place long enough, no fire right?

          Same thing in IM.
          Well said Rory! You are right! FOCUS is key now. No more excuses. It's go time!
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          • Profile picture of the author eat911
            Ok, so it seems that the common theme is to start a large niche blog in order to build a community. What are your thoughts on squeeze pages, landing pages prior to entering the site? Should there be a "no thanks take me to the site option or should it be mandatory to enter an email address prior to entering the site?

            Within my limited experience I would suspect that CTA's within the site itself would have lower results than a "subscribe to our email list", "get a free report", "join our community", "learn the top 10 secrets of......" type of landing page.

            Thoughts?
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  • Profile picture of the author TeKn1qu3z
    Blog is the best option for having long term making money, micro niche sites works for one or fewer products, blog will be more powerful in making money from several products.
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  • Profile picture of the author jbsmith
    Think of it in terms of 3 pieces:

    1. Content that commands attention, catches your market's attention - this should be content that is of critical interest to your marketplace - use forums, Twitter search, Amazon comments, blog comments, etc...to find these "golden nugget" topics around which you produce content. A blog is a good place to hold that content - but there are many other places as well (Youtube, Medium, Facebook, Instagram, etc...)

    2. Offer pages - Goal being to build subscribers. Here you want to structure offers associated with valuable content ex: video, interview, report, etc... This allows you to further bond with your key leads and can be structured as part of an overall launch sequence toward offering them a paid product

    3. Offer pages - Paid products. If you are marketing CB products, then you want a pre-sell page that perhaps explains how you used the product, a third-party use case, a review, a benefits page, etc...If it is your own product, then this becomes your main sales page

    By far the most important is #1 and how well you understand and target your audience as well as how hard you work in getting your message out.

    Jeff
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  • Profile picture of the author martinmarketing
    Also I think the blog is definitely more beneficial, certainly needs to be done very well, if you think you are not able to do the best .. entrusted to someone competent and trust ... the blog is your showcase, nothing is to be left to chance,
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